The concept of “tribes” has became very popular among marketers in the last few years, led by influential inbound marketer Seth Godin. The basic idea is that just like people can gather around a favorite team, they also form groups based on interests, products, and services. If you’re an existing business, you have a tribe – a group of people who care about what you’re doing and want your updates, content, and offers. Dedicated email blasts are generally easy to set up and measure. They are certainly not as complex as newsletters, for example. Still, when you’re crafting your email, keep theses 6 things in mind. This was originally published on the VIEO Design Blog: http://bit.ly/15JY9pL

1. How to Create an Effective
Inbound Marketing Campaign
Tell Your
Tribe
Step
#4
vieodesign.com

2. New leads are important,
but don’t forget your fans!
The concept of “tribes” has became
very popular among marketers in the
last few years, led by influential
inbound marketer Seth Godin. People
can gather around a favorite team or
form groups based on interests,
products, and services. If you’re an
existing business, you have a tribe – a
group of people who care about what
you’re doing and want your updates,
content, and offers.
vieodesign.com

3. Your TribeYour tribe may consist of happy customers, colleagues
who are interested in what you’re doing, or curious
leads who signed up to receive emails, but whoever they
are, you have to think about these loyal folks as you
build a new marketing campaign.
Keeping in Touch with
• You keep in touch with your tribe in a few different ways; the most
direct way to let your tribe know about your new offer – email them!
• Dedicated emails help you set up the context to introduce the main
call-to-action for your new offer either to your entire email database, or
just to the segment that you think will be interested.
vieodesign.com

4. Dedicated email blasts are generally easy
to set up and measure. They are certainly
not as complex as newsletters, for
example. Still, when you’re crafting your
email, keep these 6 things in mind:
6 Quick Tipsfor
Better Email Blasts
vieodesign.com

5. • As a Marketing Sherpa case study of Kodak’s
successful list growth tactic explains, “these
calls-to-action were not stuffed at the end of a
newsletter or tacked onto another message. They
were the focus of a dedicated email, which gave them
much more impact.”
Feature One
Call-to-Action (CTA)1.Dedicated blasts focus on driving
results for one CTA.
vieodesign.com

6. Show your prospects that you know them.
Personalized emails not only increase your
open and click-through rates, but also
demonstrate a deeper relationship with your
audience. Make sure to use a consistent voice
across your marketing communication.
Personalize
Emails2.
vieodesign.com

7. Make sure your email layout displays
well on mobile devices.
3. Design
Mobile
Experiences
With so many people checking email on their smartphones,
you need to optimize your emails for that viewing experience.
vieodesign.com

8. Make sure that your recipients can share your
email content on social media.
Make Emails Social &
SEO-Friendly4.
Integrate social media sharing buttons into your
marketing emails to facilitate that activity. Also, make
sure that your email tool is including a link to a
web-based HTML version of the email, hosted on
your website, which will both help anyone having
trouble viewing the email and boost your SEO value.
vieodesign.com

9. Once you have your email template in place,
building dedicated sends should be easy. You
will generally grab some of the information
already on the landing page, make a few
tweaks to it, and spend the most time nailing
down a clear, compelling subject line.
5.Clone
& Reuse
vieodesign.com

10. Naturally, if you have one main message
and CTA in your dedicated send, it will be
easy for you to track progress. You can
quickly check the email click-through rate,
landing page views, and conversions,
enabling you to follow the long-term return
on investment and tweak upcoming emails.
6.Measure
Performance Fast
vieodesign.com

11. With email blasts like
these, you can please
your tribe and educate
new leads at the same
time, while tracking
performance so you can
improve in the future.
vieodesign.com

12. Download Our
Free Ebook!
Download our ebook
to learn more about not
only what constitutes
an effective marketing
campaign, but how to
build and implement one!
HOW TO CREATE
AN EFFECTIVE
INBOUND
MARKETING
CAMPAIGN
A publication of
vieodesign.com
Download Now