Studying the tooth paste market in India, there is a clear Gap observed during brand analysis. There is no company providing brand of tooth paste below 3 years of children. Hence our new product Tooti Frooti will fulfill the requirement.

4. My brand promises me:

5. “ But I don’t have any teeth…I am too small to brush” I need super shield to protect my gums GAP ANALYSIS No Player in Indian Market for Age Group below 3 Years… I wan different flavors I wan different colors I wan some thing to desensitize pain of my first tooth ache I wan some thing that can protect and make my gums stronger

6. “ There is a need of product that prevents decay due to germ spread after nursing, Caries prevention, Anti plaque, bad breath removal and can strengthen the gums of my child!!”

9. Our Touch Points Doctors Gynecologist Yoga Classes for Pregnant Ladies & mothers for new born baby Social Networking Sites Dental Associations Media Parenting Sites Kids & Health Care Magazines Dealers

10. PHASE 1: PRE LAUNCH PREPARATION

12. PHASE 2: Launch

14. Tooti Frooti Approach Social Networking Sites Advertising Other Touch points Enticing Consumers through IMC. Dentist & Gynecologist Informing and Educating: Yoga Sessions Parenting Websites Engaging Consumers Dealers Retail Stores Clinics Creating Event Properties Sending B’Day Greeting Cards On line Games Discount Coupons Health Check up Workshop Blogs & Revies Reaching through distribution Channels Q & A Website

21. "Brushing properly fights plaque and cavities! But I don’t have any teeth… I am too small to brush IDEA Tooti Frooti has come up with liquid Gel especially for Kids Kids soft Gums can be taken care by cleaning them by tooti Footi Gel and tooti Frooti is also offering buds to dip in the Gel and clean the Gums with bud. Thank you Tooti Frooti for giving me big SMILE……