Haldirams

HALDIRAM’S PRESENTED BY –

EVOLUTION ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EVOLUTION

STRENGTHS AS BRAND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKET STRUCTURE FOR RTE SUPPLIERS Farmers Manufacturers Units Other Vendors C&F Agents Distributors Semi Wholesaler Retail Shops & Paanwalas SUBSTITUTE PRODUCTS Potato Chips Biscuits Fast Food & Sweet Shops Popcorns & Peanuts Home Made Preparations INDUSTRY COMPETITORS Pepsi Foods & Frito Lays Bakeman’s Nathu’s Evergreen’s SM Foods Britannia Unorganised Players POTENTIAL ENTRANTS Existing Industry Competitors Small Regional Players International Players BUYERS Corporate Offices Households Restaurants & Eateries Canteens & Factories

RESTAURANT CONTD… SUBSTITUTE PRODUCTS South Indian Food Fast Food Mughlai Food Chinese Food Inter-Continental Food Home Made Preparations INDUSTRY COMPETITORS Nathu’s Evergreen’s Bengali Sweets Sagar Ratna McDonalds & Nirulas Yo! China Local Sweet Shops POTENTIAL ENTRANTS Existing Industry Competitors Small Regional Players International Players BUYERS Corporate Offices Families Singles & Couples SUPPLIERS Farmers Manufacturers Units Packaging Suppliers Other Vendors

BRAND EQUITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object]

PRODUCT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BRAND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BRAND IDENTITY SYSTEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],BRAND IDENTITY SYSTEM

[object Object],[object Object],[object Object],[object Object],BRAND IDENTITY SYSTEM

BRAND PERSONALITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

POINTS OF PARITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

POINT OF DIFFERENCE ,[object Object],[object Object],[object Object],[object Object]

MARKETING MIX ELEMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING MIX ELEMENTS

[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING MIX ELEMENTS

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING MIX ELEMENTS

BRAND EXTENSION ,[object Object],[object Object],[object Object],[object Object]

HALDIRAM’S ABROAD ,[object Object],[object Object],[object Object]

SUPPLY CHAIN OF HALDIRAM’S ,[object Object],[object Object],[object Object],[object Object]

CHALLENGES & OPPORTUNITIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CHALLENGES & OPPORTUNITIES

Haldirams

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Haldirams