1. Vinod Gupta School of Management, IIT Kharagpur
Google Refine
Tutorial
April, 08 2012
Sathishwaran.R - 10BM60079
Vijaya Prabhu - 10BM60097
This Tutorial was created using Google Refine Version 2.5 on a Windows 7 platform

2. Data Cleansing
• Data cleansing is identifying the wrong or inaccurate
records in the data set and making appropriate
corrections to the records.
• It involves identifying incomplete, inaccurate, and
incorrect parts of data and then either replacing them
with correct data or deleting the incorrect data
• Data cleansing results in data which is consistent with
the other standard data and is useful for performing
various analysis
• The error in the data could be due to data entry error
by the user, failure during transmission of data or
improper data definitions.
2

3. Need for Data Cleansing
• Incorrect or inaccurate data may lead to false
conclusions and can cause investments to be
misdirected in finance.
• Also government needs accurate data on
population and census for directing the funds to
the deserving areas.
• Many organizations tap into customer
information. If the data is not accurate, for eg. If
the address is not accurate then the business
runs the risk of send wrong information, thus
losing customers.
3

4. Challenges Data Cleansing
• Loss of Information: In many cases the record may be
incomplete, hence the whole record may require to be
deleted which leads to loss of information. It could
become costly if huge number of data is deleted.
• Maintenance of Data: Once the data is cleansed then
any change in the data specification needs to affect
only the new values. Hence data management
solutions should be designed in such a way that the
process of data entry and retrieval are altered to
provide correct data.
• Data cleansing is an iterative process which needs
significant work in exploration and corrction of entries.
4

5. About Google Refine
• Google Refine is a powerful tool that can be effectively
used for data cleansing.
• It helps in working with raw data, cleaning it up,
transforming from one format to other, encompassing
it with web services and linking it to databases.
• It is very easy to use and has a web interface.
• It is freely available and works well with any browser.
• Google Refine is a desktop application and it runs a
small web server on your system and we need to point
our browser to the server to use refine.
5

6. Getting Started - Installation
1. Download the zip file (appropriate Windows,
Mac, Linux versions) from the link
http://code.google.com/p/google-
refine/wiki/Downloads?tm=2
2. Uncompress the files from the zip file.
3. Run the “google-refine.exe” file.
4. A command window opens and Google refine
runs taking the user to the home page in the
default browser.
6

7. Google Refine Homepage
7

8. Importing Data
• Google Refine supports TSV, CSV, Excel (.xls
and .xlsx), JSON, XML, and Google data
document formats.
• Once imported the data is in Google Refine’s
own data format.
• We have used TSV data on Disasters
worldwide from 1900-2008 available from
http://www.infochimps.com/datasets/disaster
s-worldwide-from-1900-2008 for the tutorial.
8

9. Importing Data
9

10. Importing Data
10

11. Data
Uploaded Creating Project
11

12. Creating Project Project
Created
12

13. Faceting
• Faceting is about seeing the big picture and
filtering based on rows to work on data you
want to change in bulk.
• We can create a facet for a column to get the
details about that column and then we can
filter to a subset of rows with a constraint.
• We can perform text facet, Numeric facet,
timeline facet and scatterplot facet. Also
various customized facets can be designed.
13

14. Faceting
14

15. Faceting
The Column
Type has 18
unique
options
15

16. Removing Redundancy
Even though
they are of same
type, shows as
different options
due to case
16

17. Removing Redundancy
17

18. Removing Redundancy
18

19. Removing Redundancy
19

20. Removing Redundancy
Reduced to 15
unique options
20

21. Numeric Faceting
21

22. Numeric Faceting
Highly clustered
towards low
values
22

23. Numeric Faceting
23

24. Numeric Faceting
24

25. Numeric Faceting
Cost column is
blank and has no
value
25

26. Numeric Faceting
Calamities with
low cost
26

27. Numeric Faceting
Calamities with
high cost
27

28. Clustering
• Clustering is used to merge choices which look similar.
28

29. Clustering
29

30. Clustering
Data Merged
30

31. Using Expressions
• Expressions are used to transform existing data to create new data
31

32. Using Expressions
32

33. Using Expressions
33

34. Data Augmentation
• Reconciliation option in Google refine allows
data to be linked to web pages. Suppose we
want details on the country where the
calamity has struck we can perform the
following steps
34

35. Reconciliation
35

36. Reconciliation
36

37. Reconciliation
37

38. Reconciliation
38

39. Reconciliation
39

40. Data Enrichment
40

41. Data Enrichment
41

42. Data Enrichment
42

43. Data Enrichment
43

44. Export
44

45. How to Use Twitter Data
Step 1
Step 2
45

46. Step 3
46

47. Step 4
Step 5
47

48. Step 6
48

49. Step 7 Step 8
49

50. Output
50

51. Friends Events using Facebook data
51

52. Friends Events using Facebook data
52

53. Friends Events using Facebook data
53

54. Friends Events using Facebook data
54

55. Friends Events using Facebook data
55

56. Friends Events using Facebook data
56

57. Friends Events using Facebook data
57

58. Friends Events using Facebook data
58

59. Friends Events using Facebook data
59

60. Friends Events using Facebook data
60

61. Friends Events using Facebook data
• After splitting the cell using separator },{
61

62. Friends Events using Facebook data
62

63. Friends Events using Facebook data
• After updating for other columns and rearranging it we get the events as
63

64. Thank You
64