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www.orangemantra.com 
Page 1 of 6
www.orangemantra.com Proposal Report 
Proposal SEO Report by Shailesh Chandra Shukla 
Search Engine Optimization Proposal Report 
Table of contents 
Critical Analysis Overview 
1) Web 2.0 & Social Media Optimization 
2) Title Tags & Meta Tags 
3) Content 
4) ALT Tags 
5) Hyperlink Optimization 
6) URL Canonicalization, URL Rewrite and URL Redirection 
7) Link Popularity 
8) SEO Friendliness 
9) Alexa Ranking 
10) Website Architecture & Link Structure 
11) Strategy 
12) Domain Age 
Page 2 of 6
The report below highlights the strengths, weaknesses and fixes for the website 
http://www.Orangemantra.com 
Critical Analysis Overview 
Following are the elements that are missing on the website to make the website search engine 
friendly. I recommend making these changes to get better rankings in search engines. 
- Social Media Optimization – Grade : Average 
o We could found the website listed in and StumbleUpon but could not found few 
important social bookmarking websites like Newsvine, diigo and Delicious etc. 
Recommendation: Need to submit in other major social bookmarking sites. 
- Title Tags and Meta Tags – Grade : Poor 
o Meta tags including Title tag and Meta descriptions are currently poor need to 
optimize in terms of using the right keywords and appropriate keyword densities. 
Recommendation: Creative creation and optimization of title and Meta tags needs 
to be done to get better rankings. 
- Content – Grade : Poor 
o There are right keywords present on home page content as well as in other inner 
pages of the website, but need to update quality content using appropriate 
keyword densities. 
Recommendation: Need to optimize the content with appropriate keyword 
densities. 
- ALT Tags – Grade : Below Average 
o ALT tags are not specified for all of the images in the entire site it needs to be 
updated. 
Recommendation: All the images should be given ALT tags to place more targeted 
keywords for better search engine rankings. 
- Hyperlink Optimization – Grade : Average 
o Link structures are Poor title attributes are not used on all links whereas the title 
attributes should be implemented on all links of the website for linking structure. 
Linking is a vital part of a complete search engine optimization campaign. 
Recommendation: Needs to strengthen internal and external linking. 
Page 3 of 6
- URL Canonicalization, URL Rewrite and URL Redirection – Grade : Good 
o Orangemantra.com has not canonical Issue. 
- Link Popularity – Grade : Poor 
o Orangemantra.com has link pointing to the website especially in Google and also no 
links in yahoo & Bing. Following are the back links recognized by search engines for 
Orangemantra.com 
Current Backlinks: 
Recommendation: Needs to do 
link building campaign with 
relevant quality sites along with 
other off-page activities to get the 
site high popularity. 
Search Engines 
Google / HotBot 
Bing 
Yahoo 
- SEO-Friendliness – Grade : Average 
o The current Orangemantra.com site has “average” grade on SEO friendliness (see 
details below). We feel that we can get few more improvements in overall SEO 
performance of the site by fixing some of the shortcomings. 
Home Page PageRank: 4 
Dmoz.org: Not Listed 
Yahoo Directory: Not Listed 
Site Saturation: Dreacustomdesigns.com has “Average” number of pages listed in 
Google and but “Poor” number of pages listed in Yahoo & Bing. However, we can 
increase the number of pages indexed by all Search Engines. Below are the 
numbers for the indexed pages in the 3 search engines. 
Current Indexed Pages: 
Page 4 of 6 
Search Engine Indexed Pages 
Google / HotBot 235 
Bing 14 
Yahoo 14
Alexa ranking 
o Alexa ranking of site Dreacustomdesigns.com is 417812. This rank is “Average” for 
the amount of traffic coming to the website. 
Recommendation: Needs to increase the traffic to the site through effective 
onpage and offpage optimization strategies. 
- Website Architecture and Link Structure Analysis 
o The navigational structure is not good and search engine friendly. However, we 
need to follow certain design guide lines: 
· Home page shouldn’t have enough keyword-rich content. There is a 
need of proper content optimization on the home as well as inner 
pages. 
· Need to authenticate website in Google and Bing webmaster tool. 
· Robots.txt is present on the website, it needs to be Updated and 
uploaded to block bad crawlers, and better indexing of the website. 
· XML sitemap is present on the server, it needs to be updated and 
uploaded to increase crawling frequency of inner pages. 
· Popularity level of the website is average and not optimized enough to 
be trusted and top ranked by search engines. Need to submit website 
in large number of well ranked web directories, micro blogging sites, 
article, web2.0 and social book marking websites, will increase link 
popularity. 
- Strategy 
Keyword Analysis 
Keyword/keyword phrase analysis is performed across all of the major search engines. We 
optimize for the keywords that are important to your business. We also look for the 
“hidden gems” that are overlooked that have high potential to bring relevant customers to 
your website. Our keyword analysis strategy can determine which words will bring the 
most desired results. Our reverse metrics and competitive analysis also help deliver only 
the best possible keywords. 
Most of the SEO enhancements made to your website will be completely transparent to the 
website visitor. We recommend the addition of anchored text with absolute paths with our 
Section 508 W3C Web Consortium approved attributes - this will enhance the user 
experience, making site navigation easier and SEO friendly. 
Consulting and Site Analysis 
We go one step beyond the “norm” in our process, and actually consult with you about how 
you can make your website more visible to the search engines. There are site architectural 
Page 5 of 6
and design changes that should be considered to help optimize the visibility on the major 
search engines. 
Optimization 
Optimization includes: 
· Assessment of website content and recommendations 
· Assessment of your site’s spiderability 
· Implementation of META tags and Robots 
· Implementation of Section 508 attributes 
· Externalizing scripts 
· Robot tags 
· Clean Up of HTML code 
· Ongoing Optimization Updates 
· Search Engine and Directory Submissions 
Manual Search Engine Submissions 
After optimization is completed SEO will submit your site to the search engines which 
accept individual page submissions. We do this in a strict sequence and timing. 
Search Engine Site Maps 
With Sitemap Submissions you get: Better crawl coverage to help people find more of your 
web pages 
· Fresher search results 
· A smarter crawl because you can provide specific information about all 
your web pages, such as when a page was last modified or how 
frequently a page changes 
Link Popularity 
WE FOCUS LINK CAMPAIGNS ON THE LATEST FORMS OF AUTHORITATIVE LINKING AS FOLLOWS: 
· Directory Submissions 
· Social Bookmarking 
· Article Submission 
· Link Wheel 
· Press Release Submission 
· Web 2.0 Activities 
· Forum Posting 
· Blog Commenting 
· Chasing competitor back links to increase incoming links. 
- Domain Age Details 
Creation Date: 03rd Sep - 2001 
Expiration Date: 03rd Sep - 2013 
Page 6 of 6
and design changes that should be considered to help optimize the visibility on the major 
search engines. 
Optimization 
Optimization includes: 
· Assessment of website content and recommendations 
· Assessment of your site’s spiderability 
· Implementation of META tags and Robots 
· Implementation of Section 508 attributes 
· Externalizing scripts 
· Robot tags 
· Clean Up of HTML code 
· Ongoing Optimization Updates 
· Search Engine and Directory Submissions 
Manual Search Engine Submissions 
After optimization is completed SEO will submit your site to the search engines which 
accept individual page submissions. We do this in a strict sequence and timing. 
Search Engine Site Maps 
With Sitemap Submissions you get: Better crawl coverage to help people find more of your 
web pages 
· Fresher search results 
· A smarter crawl because you can provide specific information about all 
your web pages, such as when a page was last modified or how 
frequently a page changes 
Link Popularity 
WE FOCUS LINK CAMPAIGNS ON THE LATEST FORMS OF AUTHORITATIVE LINKING AS FOLLOWS: 
· Directory Submissions 
· Social Bookmarking 
· Article Submission 
· Link Wheel 
· Press Release Submission 
· Web 2.0 Activities 
· Forum Posting 
· Blog Commenting 
· Chasing competitor back links to increase incoming links. 
- Domain Age Details 
Creation Date: 03rd Sep - 2001 
Expiration Date: 03rd Sep - 2013 
Page 6 of 6

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Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 

Website Pre SEO Analysis Report- Online Marketing: Search Engine Optimization

  • 2. www.orangemantra.com Proposal Report Proposal SEO Report by Shailesh Chandra Shukla Search Engine Optimization Proposal Report Table of contents Critical Analysis Overview 1) Web 2.0 & Social Media Optimization 2) Title Tags & Meta Tags 3) Content 4) ALT Tags 5) Hyperlink Optimization 6) URL Canonicalization, URL Rewrite and URL Redirection 7) Link Popularity 8) SEO Friendliness 9) Alexa Ranking 10) Website Architecture & Link Structure 11) Strategy 12) Domain Age Page 2 of 6
  • 3. The report below highlights the strengths, weaknesses and fixes for the website http://www.Orangemantra.com Critical Analysis Overview Following are the elements that are missing on the website to make the website search engine friendly. I recommend making these changes to get better rankings in search engines. - Social Media Optimization – Grade : Average o We could found the website listed in and StumbleUpon but could not found few important social bookmarking websites like Newsvine, diigo and Delicious etc. Recommendation: Need to submit in other major social bookmarking sites. - Title Tags and Meta Tags – Grade : Poor o Meta tags including Title tag and Meta descriptions are currently poor need to optimize in terms of using the right keywords and appropriate keyword densities. Recommendation: Creative creation and optimization of title and Meta tags needs to be done to get better rankings. - Content – Grade : Poor o There are right keywords present on home page content as well as in other inner pages of the website, but need to update quality content using appropriate keyword densities. Recommendation: Need to optimize the content with appropriate keyword densities. - ALT Tags – Grade : Below Average o ALT tags are not specified for all of the images in the entire site it needs to be updated. Recommendation: All the images should be given ALT tags to place more targeted keywords for better search engine rankings. - Hyperlink Optimization – Grade : Average o Link structures are Poor title attributes are not used on all links whereas the title attributes should be implemented on all links of the website for linking structure. Linking is a vital part of a complete search engine optimization campaign. Recommendation: Needs to strengthen internal and external linking. Page 3 of 6
  • 4. - URL Canonicalization, URL Rewrite and URL Redirection – Grade : Good o Orangemantra.com has not canonical Issue. - Link Popularity – Grade : Poor o Orangemantra.com has link pointing to the website especially in Google and also no links in yahoo & Bing. Following are the back links recognized by search engines for Orangemantra.com Current Backlinks: Recommendation: Needs to do link building campaign with relevant quality sites along with other off-page activities to get the site high popularity. Search Engines Google / HotBot Bing Yahoo - SEO-Friendliness – Grade : Average o The current Orangemantra.com site has “average” grade on SEO friendliness (see details below). We feel that we can get few more improvements in overall SEO performance of the site by fixing some of the shortcomings. Home Page PageRank: 4 Dmoz.org: Not Listed Yahoo Directory: Not Listed Site Saturation: Dreacustomdesigns.com has “Average” number of pages listed in Google and but “Poor” number of pages listed in Yahoo & Bing. However, we can increase the number of pages indexed by all Search Engines. Below are the numbers for the indexed pages in the 3 search engines. Current Indexed Pages: Page 4 of 6 Search Engine Indexed Pages Google / HotBot 235 Bing 14 Yahoo 14
  • 5. Alexa ranking o Alexa ranking of site Dreacustomdesigns.com is 417812. This rank is “Average” for the amount of traffic coming to the website. Recommendation: Needs to increase the traffic to the site through effective onpage and offpage optimization strategies. - Website Architecture and Link Structure Analysis o The navigational structure is not good and search engine friendly. However, we need to follow certain design guide lines: · Home page shouldn’t have enough keyword-rich content. There is a need of proper content optimization on the home as well as inner pages. · Need to authenticate website in Google and Bing webmaster tool. · Robots.txt is present on the website, it needs to be Updated and uploaded to block bad crawlers, and better indexing of the website. · XML sitemap is present on the server, it needs to be updated and uploaded to increase crawling frequency of inner pages. · Popularity level of the website is average and not optimized enough to be trusted and top ranked by search engines. Need to submit website in large number of well ranked web directories, micro blogging sites, article, web2.0 and social book marking websites, will increase link popularity. - Strategy Keyword Analysis Keyword/keyword phrase analysis is performed across all of the major search engines. We optimize for the keywords that are important to your business. We also look for the “hidden gems” that are overlooked that have high potential to bring relevant customers to your website. Our keyword analysis strategy can determine which words will bring the most desired results. Our reverse metrics and competitive analysis also help deliver only the best possible keywords. Most of the SEO enhancements made to your website will be completely transparent to the website visitor. We recommend the addition of anchored text with absolute paths with our Section 508 W3C Web Consortium approved attributes - this will enhance the user experience, making site navigation easier and SEO friendly. Consulting and Site Analysis We go one step beyond the “norm” in our process, and actually consult with you about how you can make your website more visible to the search engines. There are site architectural Page 5 of 6
  • 6. and design changes that should be considered to help optimize the visibility on the major search engines. Optimization Optimization includes: · Assessment of website content and recommendations · Assessment of your site’s spiderability · Implementation of META tags and Robots · Implementation of Section 508 attributes · Externalizing scripts · Robot tags · Clean Up of HTML code · Ongoing Optimization Updates · Search Engine and Directory Submissions Manual Search Engine Submissions After optimization is completed SEO will submit your site to the search engines which accept individual page submissions. We do this in a strict sequence and timing. Search Engine Site Maps With Sitemap Submissions you get: Better crawl coverage to help people find more of your web pages · Fresher search results · A smarter crawl because you can provide specific information about all your web pages, such as when a page was last modified or how frequently a page changes Link Popularity WE FOCUS LINK CAMPAIGNS ON THE LATEST FORMS OF AUTHORITATIVE LINKING AS FOLLOWS: · Directory Submissions · Social Bookmarking · Article Submission · Link Wheel · Press Release Submission · Web 2.0 Activities · Forum Posting · Blog Commenting · Chasing competitor back links to increase incoming links. - Domain Age Details Creation Date: 03rd Sep - 2001 Expiration Date: 03rd Sep - 2013 Page 6 of 6
  • 7. and design changes that should be considered to help optimize the visibility on the major search engines. Optimization Optimization includes: · Assessment of website content and recommendations · Assessment of your site’s spiderability · Implementation of META tags and Robots · Implementation of Section 508 attributes · Externalizing scripts · Robot tags · Clean Up of HTML code · Ongoing Optimization Updates · Search Engine and Directory Submissions Manual Search Engine Submissions After optimization is completed SEO will submit your site to the search engines which accept individual page submissions. We do this in a strict sequence and timing. Search Engine Site Maps With Sitemap Submissions you get: Better crawl coverage to help people find more of your web pages · Fresher search results · A smarter crawl because you can provide specific information about all your web pages, such as when a page was last modified or how frequently a page changes Link Popularity WE FOCUS LINK CAMPAIGNS ON THE LATEST FORMS OF AUTHORITATIVE LINKING AS FOLLOWS: · Directory Submissions · Social Bookmarking · Article Submission · Link Wheel · Press Release Submission · Web 2.0 Activities · Forum Posting · Blog Commenting · Chasing competitor back links to increase incoming links. - Domain Age Details Creation Date: 03rd Sep - 2001 Expiration Date: 03rd Sep - 2013 Page 6 of 6