LEVELS OF COMMUNICATION Interpersonal Communication Internal Organizational Communication External Corporate Communication Levels ofCommunication Organizational Communication Formal Informal
ORGANIZATION’S CONSTITUENCIES Internal External Organizational Organizational Communication Communication Board Consumers Members Media Staff Stakeholders , Volunteers Public
The Corporation’s External Audience Distribut ors/ Franchise Court/ Suppliers es/ Foreign / Vendors Agents Government and offices Professio nal Media Services Competitors Customer /Others s/ Clients business and industries The Public/ PotentialUnions Corpo Employees/ Customers/ ration Stockholders
EMERGING ISSUES (Partial List)Emerging Issues Where Communication Plays A Vital Role :• Cultural Issues• Non-Verbal Issues• Ethical Issues• Legal Issues• Crisis Issues• Public Relations Issues• HR/ Financial Issues• Technological Issues• Employee Issues• Gender Issues
CRUX- MESSAGE ENCODING• Based on the context and the audience, our message will be encoded.• Let us go back to the communication process in the next slide.• All the issues we have been discussing in class play a crucial role while encoding.
PROCESS OF COMMUNICATION Verbal/ non- verbal Noise Encoding Oral/writ tenSTIMULUS FILTER MESSAGE MEDIUM DESTINATION FEEDBACK
Communication business??? Issues inActive/ Passive Voice? PAIBOC? ENCODING Bias Free? You Attitude? 7 Cs? +ve/ -ve message?