Presentation for AIESEC Global Entrepreneur program for students that was held in January 2017. My idea was to show that marketing thinking will help in the office and also in self-understanding, self-promotion. Self-marketing is key for career success.

1. © Viktoriya Kravchenko
MARKETING & SELF-MARKETING
especially for AIESEC
Viktoriya Kravchenko
January 19’ 2017

2. © Viktoriya Kravchenko
Who I am
 Co-founder of UA2EU
 Partner of Crossculture Academy (DE) and Siegel HR
International (CH) in Ukraine & CIS
 Marketing professional ACIM (GB)
 Certified business-trainer
 Coach, psychodrama-therapist
 Writer
 14 years in trade & consumer marketing
 17 years in international interaction
 4+ years in export
 Co-author of “Export: Step by Step”
 Conscious cross cultural communication evangelist
I am building my own business projects after successful career in international company
https://ua.linkedin.com/in/viktoriyakravchenko

3. © Viktoriya Kravchenko
Marketing
WHY marketing
WHY SELF marketing

4. © Viktoriya Kravchenko http://www.cchsmarketing.com

5. © Viktoriya Kravchenko
Let’s imagine
a COMPANY
and
an INDIVIDUAL

6. © Viktoriya Kravchenko
B2B and B2C Marketing

7. © Viktoriya Kravchenko
People Buy From People

8. © Viktoriya Kravchenko
www.flickr.com

9. © Viktoriya Kravchenko
What is the most important in
SWOT Analysis?

10. © Viktoriya Kravchenko
www.flickr.com/

11. © Viktoriya Kravchenko
What?
Who?
Why?
When?
Where?

12. © Viktoriya Kravchenko
Big WHY from Simon Sinek
To do business with people who believe what you believe
https://www.youtube.com/watch?v=sioZd3AxmnE
(2:15 – 5:50)

13. © Viktoriya Kravchenko
CURIOSITY

14. © Viktoriya Kravchenko
http://alphadesigner.com/mapping-stereotypes/
Mapping Stereotypes

15. © Viktoriya Kravchenko

16. © Viktoriya Kravchenko
THANK YOU and YOUR QUESTIONS
38093 168 5675
vk@eua2eu.eu
FB: Viktoriya.Kravchenko.35
https://ua.linkedin.com/in/viktoriyakravchenko