53. 2 miljard video’s per dag
33 uur video upload per minuut
Bezoekers 15 minuten per dag
In 60 dagen wordt net zoveel geupload als
3 TV kanalen in 60 jaar uitzenden
2 de zoekmachine wereldwijd
1 miljard abonnees
Saturday, May 21, 2011
55. 3 miljoen leden gebruiken
auto-share om video’s te delen
1 Tweet levert 7 bezoekers
Video consumptie per dag:
Facebook: 46.2 jaar
MySpace: 5.6 jaar
Orkut: 12.7 jaar
Hi5: 1.2 jaar
Saturday, May 21, 2011
56. Life of a YouTube video
bron: Silicon Alley Insider
Saturday, May 21, 2011
57. What are they looking?
bron: Frank N. Magid Media Futures 2010: Online video
Saturday, May 21, 2011
78. First week
users send in 2000 video’s
300.000 unique viewers
www.yubby.com
Saturday, May 21, 2011
79. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live 1.6mbit streaming video
- Live Google maps
- Twitter with driver
- Twitter with Car
- Interviews
Saturday, May 21, 2011
86. What are we going to talk about?
Saturday, May 21, 2011
87. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Saturday, May 21, 2011
95. How do we spend our time?
4%
6%
39%
19%
33%
Saturday, May 21, 2011
96. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Saturday, May 21, 2011
97. Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
Saturday, May 21, 2011
120. MS Paid $6bn for online
advertising company aQuantive
in 2007
$40B for Tmobile USA
Saturday, May 21, 2011
121. MS Paid $6bn for online
advertising company aQuantive 668M clients
in 2007 145M active users/month
207B minutes +39B minutes 2010
$40B for Tmobile USA $13/$52 user
$5/yr
$860M/2010
9x Sales
Business?
Saturday, May 21, 2011
122. MS Paid $6bn for online
advertising company aQuantive 668M clients
in 2007 145M active users/month
207B minutes +39B minutes 2010
$40B for Tmobile USA $13/$52 user
$5/yr
“Microsoft has $860M/2010
always had the 9x Sales
ability to take really Business?
great technology
and ruin it”
Saturday, May 21, 2011
226. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Saturday, May 21, 2011