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Vineet ShuklaProduct Management 
Cook your product better 
story map and no estimate 
is the new recipe
context
Things that matter to a team
practices
velocity
timelines
Various charts
feature completion
cost
where is value?
Can we measure value?
Do teams care about value ?
In the end, do we only care about
numbers?
practices?
Yay !!! we followed everything in scrum & XP 
Yay !!! we achieved our velocity 
is the team aligned to 
product vision?
is team caring about 
user feedback?
is team aware what kind of queries do 
back officeget ?
is team collaboratively 
taking a call on 
what to deliver first / next?
is team thinking about the product ?
is it necessary to estimate 
every sprint / iteration?
do they know when can we 
go live?
do they have enough 
visibility?
and a lot more questions came to our mind …
Some of the issues we faced: 
•Visibility of the product roadmap 
•Next highest priority feature(s) 
•Go live dates 
•Are we building the right product ? (feedback from beta customers)
how did we solvethese ?
improved Visibility 
http://www.cforia.com/images/Visibility_Page_Header.jpg
prioritized at high level as a team
did a lot of 
design studios 
Design studio is a team activity where a business scenario is shared and the team comes up with various ideas. They draw the user flow and then share it with the team. This helps the team understand what’s coming up and prioritized what’s MVP for that feature.
did story mapping 
Feature / Story breakdown 
Prioritization
on-boarded beta customers
collaboratively kicked-off a story 
and followed INVESTreligiously 
I : Independent 
N : Negotiable 
V : Valuable 
E : Estimable 
S : Small 
T : Testable
and it wasn’t easy 
For our velocitywe looked at number of cards which the team completed within a certain timeframe. That gave us “number of cards completed” per sprint.
we then summedthe number of cards per sprint on the story map wall and calculated projected velocity. 
It was always better to start development than spend hours estimating. Velocity would anyways change 
During our planning session we identified goals and focussed as a team to achieve those goals.
We identified two or three goals and prioritizedthem and we did a quick check every alternate dayon how are we doing on our goals.
all these helped us as it gave better clarity and control on what we want to deliver. This also helped as team was empowered and they started valuing product more than the numbers.
Thank You 
Vineet Shukla 
Vineet.shukla1@gmail.com

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Cook your product better