3. Timeline
Tie up INQ,
“Save the
introduced
Joy of a
Tiger”
FB voice Let’s Keep little extra
Campaign Believing
updates
Aircel
expands
outside
South India
2005
2010
2009
“Donate old
phones”
campaign
2013
2012
Limitless (Srf
Aircel Boat
n txt),
Campaign Celebrity
Chat, College
Brand
Ambassador
4. Donate a Spare Phone
Campaign
Creative Agency: Dentsu Marcom
Mumbai
Tagline: Silence is not always golden
Promise:
To make senior
citizens feel less lonely during the
festive season.
5. Boat Campaign
Created by Primesite, Mudra MAX‟s out-of-home (OOH) solutions unit
The message: „Aircel helps Mumbai to sail through its network‟.
6. Boat Campaign
Created by Primesite, Mudra MAX‟s out-of-home (OOH) solutions unit
The message: „Aircel helps Mumbai to sail through its network‟.
7. Boat Campaign
Created by Primesite, Mudra MAX‟s out-of-home (OOH) solutions unit
The message: „Aircel helps Mumbai to sail through its network‟.
8. CSR Initiative in association with NDTV and WWF
1. 12 hour live telethon
2. Car rally
3. Almost Rs 6 crore was raised
Created by Dentsu Communications
Twitter
Blog of Spidey, the cub
tiger.ndtv.com
10. Limitless
Created by McCann Worldgroup
•
•
Created by DDB MudraMax
Value proposition: Limitless plans
for surfing and texting
Target audience: Youth
11. Lets Keep Believing
•
•
Created by McCann Worldgroup
Highlights the brand's new philosophy, Belief, and its role in
overcoming adversities
“So far, the brand focused on the functional aspect to create
differentiation. This campaign builds on that while taking it to a
higher emotional plane, for a deeper consumer connect”- Anupam
Vasudev, Chief Marketing Officer, Aircel
12. Joy of a little extra
Created by McCann Worldgroup
Providing a little extra: Extra SMS‟, Extra Talktime or Extra Data
By means of this, we also wish to get closer to the hearts of our
customers and continue to build on our commitment to them.- .
Anupam Vasudev, Chief Marketing Officer, Aircel
14. Joy of a Little Extra
Digital and Social Media
15. Free The Music Campaign
Aircel „Free the Music‟ platform gave young and upcoming musicians, a
golden opportunity to showcase their talent and fulfill their dreams.
Through this campaign, Aircel aimed to reinforce its commitment to
connect with and empower the youth.
17. Social Media
Aircel uses its close association with CSK to attract fans and keep them
engaged by posting CSK updates and photos while promoting its own offers.
18. Social Media
Aircel is leveraging Twitter effectively for real-time CRM through its quick
responses to customer queries.
21. Print and Radio
Celebrate Love
on Aircel Radio
Misty Valentine
Zone- V- Day
Special, 2010
Complete take over of
REDFM on the same day
Lets your talk, talk