1. Entrepreneurship & Small Business Management Amit Goyal - Experiential Trainer amitgoyal@tkws.co.in +91 9810533760 TKWs - The Knowledge Workers

2. In A Battle, The plans are useless…But planning is dispensable TKWs - The Knowledge Workers Why Make A Business Plan?

3. An Ideal business plan should be… Professionally typed & bound Varying between 40 to 60 pages Containing a cover page having Title, Contact information & Date Containing an Executive Summary Having a Table of Contents Written in Third Person Containing a lot of visuals or graphics TKWs - The Knowledge Workers

4. Section 1: Executive Summary Make sure that you write this in the end It should be written in 2-3 Pages Share this with most people and keep rest of the report as confidential as possible Devote 1-2 paragraphs to each section of your report Add an Illustration or Graphic TKWs - The Knowledge Workers

5. Do not overdiversify # ENTREPRENEUR FACT 7 Focus your people, time & money resources to a single source of revenue. Develop your main strength before you begin to diversify TKWs - The Knowledge Workers

6. Section 2: Business Description Name of the proposed venture Industry & Business Idea Uniqueness of Product & Service Are you a solution looking for a problem Validate Interview – Poll – Google Ad Words – Why No One Has Filled It – Issues & Problems – Talk to real people - Why will they buy – Why won’t they buy TKWs - The Knowledge Workers

7. DoN’t BE EverYTHINGTO Everyone # ENTREPRENEUR FACT 8 Because you like your business, everyone won’t. Be very specific in identifying your niche and defining their demographics & psychographics TKWs - The Knowledge Workers

8. Section 3: Marketing Background Target Market Identified Market size and trends Competition Revenue Model & Pricing Positioning Location & Supply Chain Sales & Distribution Advertising & Promotions Launch TKWs - The Knowledge Workers

9. Indicators are no experience in business # ENTREPRENEUR FACT 9 Choose a business on basis of your personal experience & expertise and not because of the market potential. Build a team that complements your skills. TKWs - The Knowledge Workers

10. Section 4: The Team Co Founders Position, Experience & Responsibilities Ownership & Remuneration Independent Directors & Consultants Expected Contributions Stock arrangement or Consulting Fees Early Employees Qualification, Capabilities & KRAs Compensation & Reporting TKWs - The Knowledge Workers

11. Section 5: Financials Capital Investment 5 Year Forecasts For Revenue Profit & Loss Statement Cash Flow Balance Sheet Working Capital Break Even Analysis & RoI TKWs - The Knowledge Workers

12. Section 6: Critical Risks Potential Problems Obstacles and Risks Alternative courses of Action Salvage Value TKWs - The Knowledge Workers

13. Section 7: Exit Options Transfer of Assets Continuity of Business Strategy Identify successor Specially Useful In Case Of Fund Raising TKWs - The Knowledge Workers

14. Section 8: Milestone Schedule Timing & Deadlines Relationship of events Incorporation of Venture Completion of design & development Manpower Recruitment Raw Material Purchase Channel Signups Launch First Sale First Receipt TKWs - The Knowledge Workers

15. Section 9: Supporting Material Survey Responses Sample Artwork Prototype Designs Resumes Brochures Annexures TKWs - The Knowledge Workers

16. TKWs - The Knowledge Workers Don’t Fool Yourself or Doubt Intelligence of the Sponsor

17. Discounted Cash Flow Adjusted PV FCF Cost of Capital, k TV = FCF * (1+g)/(k-g) PV = TV / (1+k)^n TKWs - The Knowledge Workers

18. What is Your Business Model Auction Bricks & Clicks Collective Business Cutting Out The Middle Man Direct Sales Distribution Franchise Freemium Industrialisation of Service Open Source TKWs - The Knowledge Workers

19. What is Your Business Model No Frills Loyalty Business Monopolistic Business Multilevel Marketing Pyramid Scheme Network Effects Premium Business Razor & Blades Servicization of Product Subscription Business TKWs - The Knowledge Workers