Leading Online Marketing Company Prepares for Next Round of Hyper Growth with H.I.G. Growth Partners Investment
1. Leading Online Marketing Company Prepares for Next
Round of Hyper Growth with H.I.G. Growth Partners
Investment
BOSTON--(BUSINESS WIRE)--H.I.G. Growth Partners ("H.I.G."), the dedicated growth capital
investment affiliate of H.I.G. Capital, announced that it has made a
strategic investment in Boostability, a leading provider of search
engine optimization ("SEO"), local search, website creation, social and
other digital marketing services to the small and medium business (SMB)
market local and internationally.
Headquartered in Lehi, UT, Boostability uses its proprietary management
software platform to perform thousands of marketing tasks in a scalable
and transparent manner each day. The Company's founders started the
Company in January 2009 with the idea of creating affordable and
effective SEO services for the small business marketplace. Boostability
has over 500 employees in the United States including Canada and
Australia.
Co-Founder and CEO, Travis Thorpe said, "We are pleased to partner with
H.I.G. whose breadth of digital marketing and media investment
experience, strategic resources and international footprint will help us
expand our service offering to our existing partners and customers as
well as accelerate our growth internationally."
2. Nik Shah, a Principal with H.I.G. Growth Partners,
commented,
"Boostability's growth is a testament to the company's
proprietary and
highly scalable technology model for the delivery of
digital marketing
services to the local SMB market. We are excited to partner with the
management team to help drive the Company's continued success."
About Boostability
Boostability is a leading white label fulfillment provider of search
engine optimization ("SEO"), local search, website creation, social and
other digital marketing services to the small and medium business (SMB)
market internationally serving over 17,000 end customers. www.boostability.com/
About H.I.G. Growth Partners
H.I.G. Growth Partners is the dedicated growth capital investment
affiliate of H.I.G. Capital, a leading global private equity investment
firm with over $17 billion of capital under management.* We seek to make
both majority and minority investments in strong, growth oriented
businesses located throughout North America, South America and Europe.
We will invest $5 million to $30 million in equity in a given company
and target investments in profitable growth oriented businesses with
between $10 million and $100 million in revenues. We consider
investments across all industries, but focus on certain high-growth
sectors where H.I.G. has extensive in-house expertise such as
technology, healthcare, internet and media, consumer products and
technology-enabled financial and business services. Growth Partners
3. strives to work closely with our management teams to serve as an
experienced resource, providing broad-based strategic, operational,
recruiting and financial management services from a vast in-house team
and a substantial network of third-party relationships. For more
information, please refer to the H.I.G. website at www.HIGgrowth.com.
* Based on total capital commitments to funds managed by H.I.G. Capital
and its affiliates.