2. What is Fashion ?????
Fashion is a style
that is popular in the
present
Fashion is constantly
Or changing.
It is anything that is
Set of trends that currently “in”.
have been accepted
by a wide audience.
Subhashree Sarkar, FDDI-NOIDA
3. What is Fashion ?????
• Comfort • Mystery
• Religion • Freedom
• Change • Contemporary
• Trend • Discovery
• Weird • What you are
• Show Off • Innovation
• Passion • Sales
• Style • Thinking
Subhashree Sarkar, FDDI-NOIDA
4. Fashion as a Psychological Response
Individuality and expectations
Imitation and differentiation
Fitting in and standing out
Following and leading
Subhashree Sarkar, FDDI-NOIDA
15. Fashion and its components
e Ch
Sty l ang
e
Fashion
Ac
ce
s te
pta
Ta
nce
Subhashree Sarkar, FDDI-NOIDA
16. 1)Style- is any particular characteristic or look in apparel
or accessories differentiated from another.
•A style may come & go in fashion , but the specific style
always remains that style whether it is in fashion or not.
e.g.- Sweater, Jacket, Skirt etc.
Subhashree Sarkar, FDDI-NOIDA
17. 2) Change-
•Fashion is interesting because of change.
•It stimulates buying.
•The speed of change is influenced by various factors
like technical advancement, publicity, financial
resources and also season.
•Fashion changes because:
-People need change
- People get bored with what they have.
-It reflects changes in people’s lifestyles.
Subhashree Sarkar, FDDI-NOIDA
19. 3) Acceptance
•It implies that consumer must buy and wear a style to
make it a fashion.
•It also varies with the certain consumer groups.
•Advertising stimulates the public’s desire for new
fashions.
•Acceptance by large number of people makes fashion
successful.
•The degree of acceptance also provides clues to fashion
trends for coming season.
Subhashree Sarkar, FDDI-NOIDA
20. 4) Taste
•An individual’s preference
for one style or another is
referred as ‘Taste’
•Good taste in fashion
means sensitivity to what is
beautiful and appropriate.
•Taste develops with
exposure to and appreciation
for beautiful design and
experience.
Subhashree Sarkar, FDDI-NOIDA
26. Trend
A trend is characterized by a building
awareness of this new look and an
accelerating demand among consumers.
Most fashion trends stick around for at least a
year
Length of a trend depends on which position
of the fashion cycle you are looking at.
Subhashree Sarkar, FDDI-NOIDA
27. Evolution of a Trend
The three stages are:
Fringe: when the innovation arises
Trendy: awareness grows and early adopters join in.
Mainstream: when the more conservative community also
joins in
After the mainstream a trend might meet the
following fates:
Micro trend/ Re invention/ Counter trend/ Backlash
Example Low rise jeans started in 2000
Subhashree Sarkar, FDDI-NOIDA
