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How to drive growth to your early stage startup

This short presentation outlines the most important factors of getting traction the early days. It includes the basic principles, process and some actionable tips you can start implementing immediately.

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How to drive growth to your early stage startup

  1. 1. Early Stage Growth —STARTUPGROWTH— —SAVVASZORTIKIS— bit.ly/earlystagetips
  2. 2. Sa vva s Zo rt ikis Growth Marketer Product Guy Scandinavian Design medium.com/@SavvasZortikis
  3. 3. Made with by @SavvasZortikis Early Stage Growth Viral Loops
  4. 4. Made with by @SavvasZortikis Early Stage Growth Viral Loops
  5. 5. Made with by @SavvasZortikis Early Stage Growth Viral Loops
  6. 6. Made with by @SavvasZortikis Early Stage Growth Viral Loops
  7. 7. Made with by @SavvasZortikis Early Stage Growth Viral Loops So, what is the problem?
  8. 8. Made with by @SavvasZortikis Early Stage Growth Viral Loops Weak principles, no process, little experience.
  9. 9. Made with by @SavvasZortikis Early Stage Growth Viral Loops Quantitative Model Translating data into a future-looking model Storytelling Bringing it all to life Data Analysis Understanding the meaning of data User Psychology Understanding human behaviour and choices Source: reforge.com Principles
  10. 10. Made with by @SavvasZortikis Early Stage Growth Viral Loops High tempo testing + Growth Machine + Execution Process
  11. 11. Made with by @SavvasZortikis Early Stage Growth Viral Loops In high tempo testing, your whole team commit to run a specific amount of experiments on a weekly basis. High tempo testing
  12. 12. Made with by @SavvasZortikis Early Stage Growth Viral Loops Growth Machine 6. Systemize (Productization + Playbooks) 1. Brainstorm (Backlog) 2. Prioritize (Backlog + Pipeline) 3. Test (Experiment Doc) 4. Implement (Execute like crazy) 5. Analyze (Experiment Doc)
  13. 13. Made with by @SavvasZortikis Early Stage Growth Viral Loops Experiment backlog
  14. 14. Made with by @SavvasZortikis Early Stage Growth Viral Loops Get results, not excuses. Execution
  15. 15. Made with by @SavvasZortikis Early Stage Growth Viral Loops 5 growth levers for early stage startups.
  16. 16. Made with by @SavvasZortikis Early Stage Growth Viral Loops Every team member should focus on your top-level KPI. 1
  17. 17. Made with by @SavvasZortikis Early Stage Growth Viral Loops 1#MyQuoteIsNotEnough
  18. 18. Made with by @SavvasZortikis Early Stage Growth Viral Loops Talk to every single user that signs up. No, you don’t need a sophisticated onboarding email flow. 2
  19. 19. Made with by @SavvasZortikis Early Stage Growth Viral Loops 2 #MyQuoteIsNotEnough
  20. 20. Made with by @SavvasZortikis Early Stage Growth Viral Loops Don’t just shoot for a growth rate. Build your growth bottom up instead. 3
  21. 21. Made with by @SavvasZortikis Early Stage Growth Viral Loops 3 #MyQuoteIsNotEnough
  22. 22. Made with by @SavvasZortikis Early Stage Growth Viral Loops Sense of urgency. 4
  23. 23. Made with by @SavvasZortikis Early Stage Growth Viral Loops 4 #MyQuoteIsNotEnough Treat every month as a sprint ending the last day of the month at 00:00. The next one starts next day in the morning.
  24. 24. Made with by @SavvasZortikis Early Stage Growth Viral Loops Build growth in your product. Not outside. 5
  25. 25. Made with by @SavvasZortikis Early Stage Growth Viral Loops 5 #MyQuoteIsNotEnough Source: thefoodiepatootie.com
  26. 26. Say hello! 😀 bit.ly/earlystagetips slideshare medium.com/@savvvaszortikis entrepreneurship, startup marketing, life lessons

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