The client, MK Cafe Fresh Manufactory, commissioned Virtuality to create two 360 degree videos within 3 weeks to promote their modern coffee roasting plant. The videos were meant to depict the industrial interior and baristas at work to reflect their small-batch roasting process. Virtuality conducted client interviews, developed creative concepts, filmed at the plant over 5 days, stitched and edited the footage, and displayed the final videos on a virtual reality stand at a trade show. The videos successfully promoted MK Cafe's artisanal roasting approach to customers.

1. Video 360 Case Study

2. Challenge
To deliver 360 video clips promoting a modern and intimate coffee roasting plant
where coffee is produced in small quantities to fulfill the needs of most demanding
customers. Films should reflect the industrial feel of the interior manufactory and
depict roasters and baristas at work.
two 360 clips
for VR goggles
3 week
deadline
Swadzim
near Poznań

3. MK Cafe Fresh Manufactory
Longtime experience of skilled professionals and highest quality equipment.
Especially for our customers we created a cozy and modern coffee roaster in
which professionalism and knowledge of an experienced manufacturer meet with
an individual approach to each batch of baked beans. We bake coffee on a
regular basis in a specialized oven - respected brand Probat - on request of our
customers. Process is supervised by experienced baristas and masters, who
make sure coffee was composed of the highest-quality beans and roasted in small
batches according to strictly defined, repeatable procedures.
Source: mkfresh.pl

5. The Process
1. Client interview
2. Creative concept
3. Screenplay
4. Screen test
5. Filming
6. Stitching
7. Post-production
8. Trade show display

6. The Process
1. Client interview
2. Creative concept
3. Screenplay
4. Screen test
5. Filming
6. Stitching
7. Post-production
8. Trade show display

7. The Process
1. Client interview
2. Creative concept
3. Screenplay
4. Screen test
5. Filming
6. Stitching
7. Post-production
8. Trade show display

8. The Process
1. Client interview
2. Creative concept
3. Screenplay
4. Screen test
5. Filming
6. Stitching
7. Post-production
8. Trade show display

9. The Process
1. Client interview
2. Creative concept
3. Screenplay
4. Screen test
5. Filming
6. Stitching
7. Post-production
8. Trade show display

10. The Process
1. Client interview
2. Creative concept
3. Screenplay
4. Screen test
5. Filming
6. Stitching
7. Post-production
8. Trade show display

11. The Process
1. Client interview
2. Creative concept
3. Screenplay
4. Screen test
5. Filming
6. Stitching
7. Post-production
8. Trade show display

12. The Process
1. Client interview
2. Creative concept
3. Screenplay
4. Screen test
5. Filming
6. Stitching
7. Post-produkcja
8. Trade show display

13. VR stand at the trade show
The films were shown at the MK Cafe stand during the Warsaw Book Fair.
Besides films, we delivered 3 Gear VR sets, along with maintenance, so
everything worked fine from the beginning of the fair. VR sets were in
continuous use throughout the day.

15. How can we help?
www.virtuality360.co
+48 693 543 261
jakub.korczynski@virtuality360.co
Virtuality Sp. z o.o.
ul. Ołtaszyńska 92c/6
53-034 Wrocław
Poland
Jakub Korczyński

16. How can we help?
www.virtuality360.co
+48 570 306 827
kajetan.mackowiak@virtuality360.co
Virtuality Sp. z o.o.
ul. Ołtaszyńska 92c/6
53-034 Wrocław
Poland
Kajetan Maćkowiak