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BY	
  RAMONA	
  SOLOMON	
  
	
  
Lecture	
  2	
  
	
  
Site	
  Analysis	
  
The	
  Poten;als	
  &	
  Constraints	
  
	
  
	
  
 
	
  
	
  	
  
What	
  is	
  involved	
  in	
  a	
  site	
  analysis?	
  
	
  
The	
   purpose	
   of	
   the	
   site	
   analysis	
   is	
   to	
   record	
   and	
  
evaluate	
   informa;on	
   on	
   the	
   site	
   and	
   its	
   surroundings,	
  
and	
  to	
  use	
  this	
  evalua;on	
  in	
  the	
  design	
  response.	
  
	
  
Site	
   analysis	
   is	
   more	
   than	
   just	
   collec;ng	
   informa;on	
  
about	
   the	
   site.	
   The	
   site	
   analysis	
   should	
   iden;fy	
   issues	
  
that	
  will	
  influence	
  the	
  design	
  of	
  a	
  development	
  in	
  order	
  
to	
   make	
   a	
   considered	
   response	
   to	
   both	
   site	
  
opportuni;es	
  and	
  constraints,	
  to	
  provide	
  a	
  good	
  quality	
  
living	
   environment,	
   and	
   respect,	
   acknowledge	
   and	
  
improve	
  the	
  character	
  of	
  the	
  area.	
  
 
	
  The	
  site	
  analysis	
  –	
  ge3ng	
  it	
  right	
  
	
  
The	
  site	
  analysis	
  should	
  provide	
  the	
  basis	
  for	
  the	
  design	
  
response.	
   A	
   site	
   analysis	
   is	
   not	
   a	
   jus;fica;on	
   for	
   a	
  
preconceived	
   design.	
   A	
   good	
   site	
   analysis	
   will	
   be	
   a	
  
combina;on	
  of	
  facts	
  and	
  influences	
  for	
  development	
  of	
  
an	
  appropriate	
  design	
  response.	
  	
  
 
	
  Site	
  Survey	
  
	
  
Start	
   with	
   a	
   site	
   survey,	
   documen;ng	
   the	
   physical	
  
features	
  of	
  the	
  site	
  and	
  surroundings,	
  no;ng	
  par;cular	
  
aspects	
   which	
   will	
   be	
   important	
   to	
   acknowledge	
   in	
  
developing	
   your	
   design.	
   These	
   could	
   include	
   habitable	
  
room	
   windows,	
   decks/balconies	
   or	
   private	
   open	
   space	
  
areas	
   on	
   adjacent	
   sites,	
   through	
   to	
   issues	
   of	
  
neighbourhood	
   character	
   can	
   influence	
   your	
   design	
  
response.	
  	
  
 
	
  Site	
  Context	
  Plan	
  	
  
	
  
The	
   site	
   context	
   plan	
   shows	
   the	
   type	
   of	
   design	
  
constraints	
   and	
   opportuni;es	
   which	
   will	
   drive	
   an	
  
effec;ve	
  design	
  response.	
  
	
  
Photographs	
   and	
   sketches	
   can	
   be	
   used	
   to	
  
communicate	
   the	
   ideas	
   and	
   observa;ons.	
   Each	
   site	
  
warrants	
  its	
  own	
  inves;ga;ons.	
  	
  
 
	
  
SITE	
  ANALYSIS	
  -­‐	
  THINGS	
  TO	
  CONSIDER	
  
	
  
The	
  site	
  visit	
  is	
  one	
  of	
  the	
  first	
  things	
  in	
  the	
  
design	
   process.	
   AQer	
   the	
   comple;on	
   of	
   a	
  
site	
   visit,	
   a	
   detailed	
   site	
   analysis	
   has	
   to	
   be	
  
done	
  so	
  as	
  to	
  really	
  grasp	
  the	
  features	
  of	
  the	
  
site,	
  which	
  will	
  be	
  very	
  important	
  during	
  the	
  
design.	
   Here	
   are	
   some	
   of	
   the	
   points	
   one	
  
must	
   pay	
   aSen;on	
   during	
   the	
   site	
   visit	
   as	
  
well	
  as	
  during	
  the	
  site	
  analysis	
  and	
  study.	
  	
  
 
	
  
LocaGon	
  	
  
	
  
This	
  is	
  the	
  first	
  thing	
  that	
  one	
  needs	
  to	
  look	
  at.	
  
Where	
   is	
   the	
   site	
   located?	
   How	
   is	
   the	
   site	
  
approached?	
  What	
  is	
  the	
  name	
  of	
  the	
  street,	
  the	
  
road	
   etc	
   on	
   which	
   the	
   site	
   is	
   located?	
   How	
   far	
  
away	
  is	
  the	
  major	
  junc;on?	
  
 
	
  OrientaGon	
  	
  
	
  
The	
   orienta;on	
   of	
   the	
   site	
   plays	
   a	
   very	
   important	
  
role	
   in	
   si;ng	
   of	
   the	
   building.	
   This,	
   when	
   combined	
  
with	
  the	
  wind	
  direc;on	
  and	
  sun	
  path,	
  would	
  give	
  a	
  
good	
  idea	
  as	
  to	
  how	
  the	
  design	
  should	
  be	
  oriented	
  
so	
  as	
  to	
  op;mise	
  the	
  design.	
  The	
  orienta;on	
  along	
  
with	
  the	
  sunpath	
  will	
  also	
  determine	
  the	
  placement	
  
of	
  rooms	
  inside	
  buildings.	
  	
  
 
	
  
Temperature	
  &	
  Sun	
  path	
  	
  
	
  
The	
   sun	
   path	
   direc;on	
   tells	
   one	
   which	
   will	
   be	
   the	
   side	
  
from	
  which	
  the	
  maximum	
  heat	
  will	
  be	
  coming,	
  especially	
  
in	
  the	
  aQernoons.	
  In	
  warmer	
  climates,	
  the	
  design	
  will	
  try	
  
to	
  reduce	
  the	
  amount	
  of	
  incident	
  sunlight	
  so	
  as	
  to	
  reduce	
  
the	
  heat	
  intake	
  to	
  a	
  minimum.	
  The	
  lesser	
  surface	
  area	
  of	
  
the	
  building	
  which	
  is	
  exposed	
  to	
  the	
  sun,	
  lesser	
  will	
  be	
  
the	
  conduc;ve	
  hea;ng.	
  
In	
   colder	
   climates,	
   the	
   design	
   will	
   try	
   to	
   maximise	
   the	
  
amount	
  of	
  sunlight	
  incident	
  on	
  the	
  building	
  so	
  as	
  to	
  have	
  
maximum	
  warmth	
  as	
  possible.	
  
 
	
  
Wind	
  DirecGon	
  	
  
	
  
Most	
   of	
   the	
   loca;ons	
   will	
   have	
   a	
   general	
   major	
  
direc;on	
   from	
   which	
   the	
   wind	
   comes.	
   However,	
   this	
  
will	
  not	
  always	
  hold	
  true	
  and	
  will	
  vary	
  from	
  loca;on	
  to	
  
loca;on.	
   If	
   we	
   are	
   to	
   design	
   a	
   climatologically	
  
responsive	
  building,	
  it	
  will	
  be	
  important	
  to	
  consider	
  the	
  
direc;on	
   of	
   the	
   wind	
   so	
   that	
   it	
   can	
   be	
   channelised	
  
through	
   the	
   interiors.	
   This	
   will	
   play	
   a	
   major	
   role	
   in	
  
placement	
  &	
  size	
  of	
  openings.	
  
	
  
	
  
 
	
  
Topography	
  
	
  
This	
  refers	
  to	
  the	
  slope	
  and	
  level	
  of	
  the	
  land	
  –	
  whether	
  
the	
  land	
  is	
  flat	
  and	
  plain,	
  or	
  whether	
  it	
  is	
  sloping?	
  From	
  
a	
   design	
   point	
   of	
   view,	
   a	
   sloping	
   site	
   will	
   be	
   more	
  
challenging.	
  If	
  a	
  site	
  is	
  sloping,	
  the	
  exact	
  slope	
  can	
  be	
  
interpreted	
  from	
  a	
  detailed	
  Contour	
  map.	
  The	
  contour	
  
loca;ons	
  and	
  spacing	
  of	
  contours	
  will	
  play	
  a	
  big	
  role	
  in	
  
the	
  si;ng	
  of	
  the	
  building.	
  	
  
 
	
  
Soil	
  Type	
  &	
  CondiGon	
  
	
  
Soils	
   vary	
   from	
   place	
   to	
   place.	
   Their	
   proper;es	
   also	
  
vary	
   according	
   to	
   the	
   type	
   of	
   soil.	
   Sandy	
   soil,	
   clayey	
  
soil,	
   laterite	
   etc,	
   all	
   have	
   different	
   proper;es,	
   which	
  
affect	
  the	
  design	
  of	
  the	
  building.	
  This	
  is	
  very	
  important	
  
from	
   a	
   structural	
   point	
   of	
   view	
   while	
   designing	
  
buildings.	
  The	
  safe	
  load	
  bearing	
  capacity	
  of	
  the	
  soil	
  is	
  
to	
  be	
  found	
  out	
  aQer	
  which	
  the	
  structural	
  system	
  and	
  
the	
  founda;ons	
  will	
  be	
  designed	
  accordingly.	
  
 
	
  
VegetaGon	
  &	
  Natural	
  Features	
  	
  
	
  
Any	
   good	
   design	
   will	
   integrate	
   vegeta;on	
   into	
   the	
  
design,	
  highlight	
  &	
  accentuate	
  it	
  to	
  create	
  a	
  harmonious	
  
whole.	
   It	
   will	
   consist	
   of	
   all	
   the	
   trees,	
   flora	
   and	
   fauna	
  
present	
   on	
   the	
   site.	
   These	
   should	
   be	
   marked	
   onto	
   the	
  
site	
  plan	
  so	
  that	
  it	
  will	
  assist	
  during	
  the	
  design	
  stage.	
  
	
  
Along	
  with	
  trees	
  and	
  vegeta;on,	
  other	
  natural	
  features	
  
like	
  rock	
  forma;ons,	
  swamps,	
  marshes	
  etc.	
  are	
  also	
  to	
  be	
  
iden;fied.	
  
 
	
  
PrecipitaGon	
  &	
  Hydrology	
  	
  
	
  
The	
  amount	
  of	
  rainfall	
  that	
  the	
  site	
  receives	
  and	
  the	
  ;me	
  
period	
   during	
   which	
   the	
   rainfall	
   occurs	
   are	
   to	
   be	
  
inves;gated.	
  This	
  is	
  measured	
  as	
  average	
  annual	
  rainfall	
  
throughout	
  the	
  year.	
  
	
  
Hydrology	
  refers	
  to	
  things	
  related	
  to	
  water.	
  During	
  the	
  
site	
  visit,	
  we	
  need	
  to	
  iden;fy	
  water	
  bodies	
  present	
  in	
  and	
  
around	
  the	
  site	
  like	
  ponds,	
  lakes,	
  rivers	
  etc.	
  The	
  loca;on	
  
and	
  size	
  of	
  these	
  water	
  bodies	
  should	
  be	
  studied	
  so	
  that	
  
they	
  can	
  be	
  integrated	
  into	
  the	
  design	
  scheme.	
  	
  
 
	
  
Surrounding	
  Landuses	
  &	
  Buildings	
  	
  
	
  
One	
   also	
   needs	
   to	
   pay	
   aSen;on	
   to	
   the	
   surrounding	
  
landuses	
   and	
   building	
   around	
   the	
   site.	
   If	
   the	
   landuses	
  
are	
  incompa;ble,	
  it	
  may	
  lead	
  to	
  crea;on	
  of	
  issues	
  in	
  the	
  
design.	
  For	
  example,	
  if	
  there	
  is	
  a	
  school	
  right	
  next	
  to	
  the	
  
site,	
   the	
   noise	
   disturbance	
   will	
   have	
   to	
   be	
   factored	
   in	
  
while	
   designing.	
   Also,	
   the	
   height	
   and	
   setbacks	
   of	
  
adjacent	
  buildings	
  are	
  important	
  in	
  affec;ng	
  the	
  flow	
  of	
  
air	
  and	
  also	
  sunlight.	
  
 
	
  
Prominent	
  Vision	
  lines	
  /	
  Visual	
  linkages	
  	
  
	
  
This	
  becomes	
  a	
  very	
  important	
  element	
  in	
  the	
  design	
  
process.	
  The	
  views	
  to	
  the	
  site	
  as	
  well	
  as	
  the	
  views	
  from	
  
the	
  site	
  are	
  to	
  be	
  carefully	
  considered	
  while	
  designing.	
  	
  
 
	
  Locally	
  Available	
  Resources	
  	
  	
  
	
  
One	
   also	
   needs	
   to	
   find	
   out	
   what	
   the	
   locally	
   available	
  
resources	
   are.	
   What	
   materials	
   are	
   available	
   in	
   and	
  
around	
  the	
  site,	
  which	
  can	
  be	
  used	
  in	
  the	
  design.	
  This	
  is	
  
especially	
  relevant	
  today	
  when	
  the	
  design	
  has	
  to	
  be	
  as	
  
sustainable	
   as	
   possible,	
   by	
   reducing	
   the	
   transporta;on	
  
energy	
  &	
  costs.	
  	
  
 
	
  
Planning	
  a	
  site	
  visit	
  
	
  	
  
Site	
  visits	
  are	
  important	
  in	
  order	
  to	
  get	
  an	
  understanding	
  
of	
  how	
  the	
  space	
  is	
  used	
  and	
  detect	
  any	
  maSers	
  that	
  are	
  
not	
  present	
  in	
  the	
  documenta;on.	
  
	
  
Ini;al	
  site	
  visits	
  are	
  generally	
  carried	
  out	
  in	
  an	
  occupied	
  
space,	
  where	
  staff	
  operate	
  their	
  business	
  as	
  usual.	
  Site	
  
visits	
  should	
  be	
  done	
  in	
  a	
  professional	
  manner	
  in	
  order	
  
to	
   maximise	
   the	
   informa;on	
   gained	
   and	
   to	
   minimise	
  
disrup;on	
  on	
  site.	
  
 
	
  
Survey	
  the	
  exisGng	
  space	
  
	
  	
  
Site	
  visits	
  are	
  important	
  in	
  order	
  to	
  get	
  an	
  understanding	
  
of	
  how	
  the	
  space	
  is	
  used	
  and	
  detect	
  any	
  maSers	
  that	
  are	
  
not	
  present	
  in	
  the	
  documenta;on.	
  
	
  
Ini;al	
  site	
  visits	
  are	
  generally	
  carried	
  out	
  in	
  an	
  occupied	
  
space,	
  where	
  staff	
  operate	
  their	
  business	
  as	
  usual.	
  Site	
  
visits	
  should	
  be	
  done	
  in	
  a	
  professional	
  manner	
  in	
  order	
  
to	
   maximise	
   the	
   informa;on	
   gained	
   and	
   to	
   minimise	
  
disrup;on	
  on	
  site.	
  
 
	
  
The	
  Tools	
  of	
  the	
  Trade	
  
	
  	
  
1.	
  	
  Pencil	
  and	
  Pens	
  
Its	
  best	
  to	
  bring	
  several.	
  
	
  
2.	
  Laser	
  Measuring	
  Unit	
  
Two	
  clicks	
  of	
  a	
  buSon	
  give	
  an	
  accurate	
  read	
  on	
  the	
  largest	
  spans	
  of	
  the	
  space.	
  
	
  
3.	
  	
  A	
  tape	
  measure	
  
Nothing	
  completely	
  replaces	
  a	
  good	
  old	
  fashioned	
  tape	
  measure.	
  
	
  
4.	
  ExisGng	
  plan(s)	
  
Its	
   best	
   to	
   have	
   some	
   idea	
   of	
   the	
   space	
   even	
   before	
   arriving.	
   Even	
   “known”	
  
dimensions	
  need	
  to	
  be	
  verified	
  on	
  site.	
  
	
  
5.	
  Camera	
  (or,	
  in	
  most	
  cases,	
  a	
  phone).	
  	
  	
  
TAKE	
   MORE	
   PHOTOS	
   THAN	
   YOU	
   THINK	
   YOU	
   NEED.	
   Photo-­‐documen;ng	
   the	
  
project	
  is	
  an	
  important	
  backup	
  for	
  the	
  recorded	
  measurements	
  
	
  	
  
 
	
  Analyse	
  the	
  Brief	
  and	
  the	
  Drawings	
  
	
  	
  
Analyse	
   the	
   client	
   brief	
   together	
   with	
   the	
   site	
   analysis	
  
before	
   you	
   move	
   on	
   to	
   designing	
   a	
   concept.	
   Then	
   the	
  
designer	
   provides	
   a	
   ‘return	
   brief’,	
   which	
   outlines	
   the	
  
design	
  concept	
  and	
  their	
  approach.	
  
	
  
You	
  need	
  to	
  firstly	
  comprehend	
  the	
  scope	
  of	
  the	
  project	
  
and	
   the	
   physical	
   characteris;cs	
   of	
   the	
   site	
   before	
  
returning	
  the	
  brief.	
  
 
	
  
The	
  Design	
  Response	
  
	
  
Use	
  your	
  site	
  analysis	
  as	
  a	
  prompt	
  in	
  developing	
  the	
  design	
  for	
  the	
  
site.	
  The	
  ques;ons	
  and	
  answers	
  raised	
  in	
  the	
  site	
  analysis	
  will	
  also	
  
provide	
   a	
   useful	
   check	
   at	
   the	
   end	
   of	
   the	
   design	
   process.	
   Your	
  
design	
  response	
  should	
  explain	
  how	
  the	
  development	
  will	
  relate	
  to	
  
other	
   dwellings	
   on	
   the	
   site,	
   and	
   to	
   the	
   exis;ng	
   neighbourhood	
  
character.	
  
	
  
Key	
  steps	
  in	
  developing	
  your	
  design	
  response:	
  
•  Decide	
  what	
  features	
  of	
  the	
  site	
  you	
  are	
  able	
  to	
  take	
  advantage	
  
of,	
  which	
  enhances	
  your	
  development.	
  
•  Develop	
  the	
  detailed	
  plans,	
  taking	
  into	
  account	
  the	
  implica;ons	
  
from	
  your	
  site	
  analysis.	
  
•  Test	
   your	
   design	
   response	
   against	
   the	
   site	
   analysis.	
   Have	
   you	
  
adequately	
  resolved	
  the	
  key	
  issues?	
  How?	
  
 
	
  
CASE	
  STUDY	
  
 
	
  Koudenburg	
   &	
   Elsinga	
   designed	
   this	
   contemporary	
   office	
   in	
   2013	
   for	
   JWT,	
   a	
  
veteran	
  adver;zing	
  agency	
  with	
  a	
  youthful	
  spirit,	
  located	
  in	
  the	
  bustling	
  hub	
  of	
  	
  
Leidse	
  Square	
  in	
   	
  Amsterdam,	
  the	
  Netherlands.	
  The	
  interior	
  is	
  burs;ng	
  with	
  eye	
  
candy	
   from	
   the	
   colorful	
   murals	
   and	
   sculptural	
   furnishings	
   to	
   the	
   quirky,	
  
greenhouse-­‐like	
  conference	
  room.	
  
	
  
This	
  seriously	
  old	
  adver;sing	
  network	
  agency	
  from	
  1864	
  has	
  a	
  surprisingly	
  young	
  
hot	
   shop	
   mentality.	
   JWT	
   Amsterdam	
   is	
   situated	
   at	
   Leidse	
   Square,	
   one	
   of	
  
Amsterdam’s	
  central	
  hubs	
  for	
  restaurants,	
  theatres,	
  bars	
  and	
  clubs.	
  JWT	
  is	
  housed	
  
inside	
  the	
  famous	
  Hirsch	
  &	
  Cie	
  building,	
  a	
  former	
  luxury	
  department	
  store	
  in	
  the	
  
heart	
  of	
  Amsterdam.	
  
	
  
The	
  Hirsch	
  &	
  Cie	
  building	
  opened	
  its	
  doors	
  in	
  1882	
  and	
  s;ll	
  maintains	
  its	
  grandeur	
  
to	
   this	
   day.	
   It’s	
   hard	
   to	
   imagine	
   a	
   greater	
   contrast	
   with	
   the	
   new	
   interior,	
   right	
  
above	
  the	
  Apple	
  store.	
  
	
  
 
	
  
JWT	
   Amsterdam	
   aims	
   to	
   ‘Seriously	
   Surprise’,	
   and	
   it	
   does,	
   from	
   the	
  
moment	
   you	
   enter.	
   Exci;ng	
   things	
   lie	
   in	
   wait	
   around	
   every	
   corner.	
  
Whether	
   it’s	
   the	
   upside-­‐down	
   castle	
   at	
   recep;on,	
   the	
   greenhouse	
  
mee;ng	
  space	
  with	
  huge	
  plants,	
  the	
  architectural	
  tree	
  sculptures,	
  or	
  the	
  
drawings	
   from	
   ar;sts	
   such	
   as	
   the	
   Dutch	
   collec;ve	
   Kamp	
   Horst	
   or	
   the	
  
Norwegian	
  Anders	
  Rockum.	
  It	
  just	
  doesn’t	
  stop.	
  As	
  a	
  visitor	
  to	
  the	
  space	
  
you	
  want	
  to	
  go	
  and	
  explore.	
  Discovering	
  funky	
  Skype	
  units,	
  Amsterdam	
  
Canal	
  house	
  cabinets	
  or	
  the	
  profile	
  of	
  Holland’s	
  greatest	
  writer,	
  made	
  out	
  
of	
  his	
  Wiki-­‐page	
  text.	
  The	
  interior	
  perfectly	
  reflects	
  the	
  agency’s	
  moSo.	
  
 
	
  
On	
  being	
  commissioned,	
  design	
  director	
  Alrik	
  Koudenburg	
  teamed	
  up	
  with	
  
design-­‐ar;st	
  RJW	
  Elsinga.	
  Together	
  the	
  duo	
  worked	
  on	
  crea;ng	
  a	
  stunning	
  
space	
   of	
   nearly	
   2000sq	
   meters,	
   almost	
   all	
   custom-­‐designed.	
   The	
   interior	
  
WOW	
   effect,	
   is	
   created	
   with	
   graphics,	
   including	
   logos	
   per	
   department,	
   a	
  
variety	
  of	
  unique	
  furniture	
  and	
  specials	
  such	
  as	
  a	
  2.6m	
  high	
  cardboard	
  bunny	
  
to	
  house	
  the	
  office’s	
  many	
  awards.	
  Comple;ng	
  it	
  are	
  classics	
  like	
  the	
  Eames,	
  
Friso	
   Kramer,	
   lights	
   by	
   Louis	
   Poulsen,	
   Tom	
   Dixon	
   –	
   and	
   also	
   the	
   fabulous	
  
Moroso	
  ‘SoQ	
  Wood	
  sofa’	
  and	
  Driade	
  ‘Nemo’	
  face	
  chairs.	
  
 
	
  
The	
   revamped	
   Amsterdam	
   agency	
   is	
   currently	
   experiencing	
   a	
   major	
   upsurge,	
  
with	
  staff	
  expanding	
  from	
  65	
  to	
  85	
  &	
  beyond.	
  The	
  design	
  duo	
  explains	
  how	
  they	
  
went	
  about	
  crea;ng	
  the	
  mul;-­‐func;onal	
  space:	
  
	
  	
  
“We	
  wanted	
  to	
  make	
  work	
  feel	
  like	
  play,	
  so	
  we	
  designed	
  a	
  really	
  diverse	
  range	
  
of	
   work	
   environments.	
   Open	
   &	
   closed,	
   S	
   /	
   M	
   /	
   L	
   with	
   breakout	
   spaces	
   and	
  
touchdown	
  work	
  selngs	
  where	
  1	
  /	
  2	
  /	
  4	
  /	
  8	
  or	
  even	
  up	
  to	
  12	
  people	
  can	
  work	
  
their	
   magic.	
   We	
   didn’t	
   want	
   to	
   apply	
   a	
   singular	
   design-­‐concept	
   to	
   the	
   en;re	
  
space,	
  as	
  the	
  surprise	
  effect	
  would	
  wear	
  off	
  too	
  soon.	
  Instead,	
  we	
  created	
  a	
  wild	
  
mix	
  of	
  inspiring	
  experiences	
  which	
  –	
  in	
  addi;on	
  to	
  achieving	
  the	
  ‘smile’	
  we	
  were	
  
aQer	
  –	
  complements	
  and	
  supports	
  the	
  agency’s	
  approach.	
  This	
  diversity	
  helps	
  to	
  
create	
   a	
   homelike	
   environment,	
   which	
   in	
   this	
   case	
   comes	
   with	
   a	
   grand	
   café	
  
complete	
  with	
  a	
  chef.	
  Bon	
  appé;t”.	
  
 
	
  
JWT	
   Amsterdam,	
   lead	
   by	
   Ralph	
   Wisbrun	
   and	
   crea;vely	
   by	
   Bas	
   Korsten	
  
completely	
  reorganized	
  the	
  agency	
  before	
  their	
  big	
  move.	
  Believing	
  that	
  our	
  
complex	
  world	
  calls	
  for	
  a	
  new	
  way	
  of	
  working,	
  they	
  tore	
  down	
  the	
  tradi;onal	
  
agency	
  structure	
  and	
  built	
  a	
  new	
  one.	
  With	
  3	
  leaner,	
  meaner	
  and	
  more	
  agile	
  
departments:	
  Think,	
  Do	
  and	
  Make.	
  
	
  
	
  	
  
	
  
	
  
	
  
 
	
  
For	
   ‘Think’	
   Koudenburg	
   &	
   Elsinga	
   created	
   an	
   inspira;onal	
   garden,	
   where	
   one	
  
can	
  wonder	
  around	
  and	
  let	
  thoughts	
  flow	
  freely.	
  The	
  space	
  includes	
  a	
  library	
  
and	
  a	
  podium	
  overlooking	
  the	
  Leidse	
  Square.	
  ‘Think’	
  is	
  the	
  place	
  where	
  ideas	
  are	
  
invented	
   and	
   plans	
   made,	
   based	
   on	
   strategy,	
   technology	
   and	
   connec;vity.	
   —	
  
For	
  ‘Do’	
  a	
  city	
  setup	
  was	
  created,	
  which	
  func;ons	
  like	
  a	
  busy	
  beehive	
  where	
  JWT	
  
staff	
   organize	
   the	
   idea,	
   gelng	
   it	
   done	
   with	
   a	
   team	
   of	
   concept	
   producers,	
  
online-­‐	
  /	
  ac;va;on-­‐	
  /	
  and	
  print	
  producers.	
  —	
  ‘Make’	
  feels	
  like	
  a	
  happy	
  factory,	
  
being	
  inside	
  a	
  crea;ve	
  toolbox,	
  where	
  digital	
  craQsmen	
  and	
  women	
  bring	
  the	
  
ideas	
  to	
  life.	
  It	
  consists	
  of	
  a	
  studio	
  for	
  (online)	
  design,	
  visualizing,	
  film	
  making,	
  
etcetera.	
  The	
  huge	
  CMYK	
  colored	
  robot	
  cabinets	
  (2.80m	
  high)	
  keep	
  everything	
  
nice	
  and	
  ;dy.	
  
 
	
  

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Lecture 2 - Site Analysis - Commercial-Institutional Interiors VDIS10009

  • 1. BY  RAMONA  SOLOMON     Lecture  2     Site  Analysis   The  Poten;als  &  Constraints      
  • 2.         What  is  involved  in  a  site  analysis?     The   purpose   of   the   site   analysis   is   to   record   and   evaluate   informa;on   on   the   site   and   its   surroundings,   and  to  use  this  evalua;on  in  the  design  response.     Site   analysis   is   more   than   just   collec;ng   informa;on   about   the   site.   The   site   analysis   should   iden;fy   issues   that  will  influence  the  design  of  a  development  in  order   to   make   a   considered   response   to   both   site   opportuni;es  and  constraints,  to  provide  a  good  quality   living   environment,   and   respect,   acknowledge   and   improve  the  character  of  the  area.  
  • 3.    The  site  analysis  –  ge3ng  it  right     The  site  analysis  should  provide  the  basis  for  the  design   response.   A   site   analysis   is   not   a   jus;fica;on   for   a   preconceived   design.   A   good   site   analysis   will   be   a   combina;on  of  facts  and  influences  for  development  of   an  appropriate  design  response.    
  • 4.    Site  Survey     Start   with   a   site   survey,   documen;ng   the   physical   features  of  the  site  and  surroundings,  no;ng  par;cular   aspects   which   will   be   important   to   acknowledge   in   developing   your   design.   These   could   include   habitable   room   windows,   decks/balconies   or   private   open   space   areas   on   adjacent   sites,   through   to   issues   of   neighbourhood   character   can   influence   your   design   response.    
  • 5.    Site  Context  Plan       The   site   context   plan   shows   the   type   of   design   constraints   and   opportuni;es   which   will   drive   an   effec;ve  design  response.     Photographs   and   sketches   can   be   used   to   communicate   the   ideas   and   observa;ons.   Each   site   warrants  its  own  inves;ga;ons.    
  • 6.     SITE  ANALYSIS  -­‐  THINGS  TO  CONSIDER     The  site  visit  is  one  of  the  first  things  in  the   design   process.   AQer   the   comple;on   of   a   site   visit,   a   detailed   site   analysis   has   to   be   done  so  as  to  really  grasp  the  features  of  the   site,  which  will  be  very  important  during  the   design.   Here   are   some   of   the   points   one   must   pay   aSen;on   during   the   site   visit   as   well  as  during  the  site  analysis  and  study.    
  • 7.     LocaGon       This  is  the  first  thing  that  one  needs  to  look  at.   Where   is   the   site   located?   How   is   the   site   approached?  What  is  the  name  of  the  street,  the   road   etc   on   which   the   site   is   located?   How   far   away  is  the  major  junc;on?  
  • 8.    OrientaGon       The   orienta;on   of   the   site   plays   a   very   important   role   in   si;ng   of   the   building.   This,   when   combined   with  the  wind  direc;on  and  sun  path,  would  give  a   good  idea  as  to  how  the  design  should  be  oriented   so  as  to  op;mise  the  design.  The  orienta;on  along   with  the  sunpath  will  also  determine  the  placement   of  rooms  inside  buildings.    
  • 9.     Temperature  &  Sun  path       The   sun   path   direc;on   tells   one   which   will   be   the   side   from  which  the  maximum  heat  will  be  coming,  especially   in  the  aQernoons.  In  warmer  climates,  the  design  will  try   to  reduce  the  amount  of  incident  sunlight  so  as  to  reduce   the  heat  intake  to  a  minimum.  The  lesser  surface  area  of   the  building  which  is  exposed  to  the  sun,  lesser  will  be   the  conduc;ve  hea;ng.   In   colder   climates,   the   design   will   try   to   maximise   the   amount  of  sunlight  incident  on  the  building  so  as  to  have   maximum  warmth  as  possible.  
  • 10.     Wind  DirecGon       Most   of   the   loca;ons   will   have   a   general   major   direc;on   from   which   the   wind   comes.   However,   this   will  not  always  hold  true  and  will  vary  from  loca;on  to   loca;on.   If   we   are   to   design   a   climatologically   responsive  building,  it  will  be  important  to  consider  the   direc;on   of   the   wind   so   that   it   can   be   channelised   through   the   interiors.   This   will   play   a   major   role   in   placement  &  size  of  openings.      
  • 11.     Topography     This  refers  to  the  slope  and  level  of  the  land  –  whether   the  land  is  flat  and  plain,  or  whether  it  is  sloping?  From   a   design   point   of   view,   a   sloping   site   will   be   more   challenging.  If  a  site  is  sloping,  the  exact  slope  can  be   interpreted  from  a  detailed  Contour  map.  The  contour   loca;ons  and  spacing  of  contours  will  play  a  big  role  in   the  si;ng  of  the  building.    
  • 12.     Soil  Type  &  CondiGon     Soils   vary   from   place   to   place.   Their   proper;es   also   vary   according   to   the   type   of   soil.   Sandy   soil,   clayey   soil,   laterite   etc,   all   have   different   proper;es,   which   affect  the  design  of  the  building.  This  is  very  important   from   a   structural   point   of   view   while   designing   buildings.  The  safe  load  bearing  capacity  of  the  soil  is   to  be  found  out  aQer  which  the  structural  system  and   the  founda;ons  will  be  designed  accordingly.  
  • 13.     VegetaGon  &  Natural  Features       Any   good   design   will   integrate   vegeta;on   into   the   design,  highlight  &  accentuate  it  to  create  a  harmonious   whole.   It   will   consist   of   all   the   trees,   flora   and   fauna   present   on   the   site.   These   should   be   marked   onto   the   site  plan  so  that  it  will  assist  during  the  design  stage.     Along  with  trees  and  vegeta;on,  other  natural  features   like  rock  forma;ons,  swamps,  marshes  etc.  are  also  to  be   iden;fied.  
  • 14.     PrecipitaGon  &  Hydrology       The  amount  of  rainfall  that  the  site  receives  and  the  ;me   period   during   which   the   rainfall   occurs   are   to   be   inves;gated.  This  is  measured  as  average  annual  rainfall   throughout  the  year.     Hydrology  refers  to  things  related  to  water.  During  the   site  visit,  we  need  to  iden;fy  water  bodies  present  in  and   around  the  site  like  ponds,  lakes,  rivers  etc.  The  loca;on   and  size  of  these  water  bodies  should  be  studied  so  that   they  can  be  integrated  into  the  design  scheme.    
  • 15.     Surrounding  Landuses  &  Buildings       One   also   needs   to   pay   aSen;on   to   the   surrounding   landuses   and   building   around   the   site.   If   the   landuses   are  incompa;ble,  it  may  lead  to  crea;on  of  issues  in  the   design.  For  example,  if  there  is  a  school  right  next  to  the   site,   the   noise   disturbance   will   have   to   be   factored   in   while   designing.   Also,   the   height   and   setbacks   of   adjacent  buildings  are  important  in  affec;ng  the  flow  of   air  and  also  sunlight.  
  • 16.     Prominent  Vision  lines  /  Visual  linkages       This  becomes  a  very  important  element  in  the  design   process.  The  views  to  the  site  as  well  as  the  views  from   the  site  are  to  be  carefully  considered  while  designing.    
  • 17.    Locally  Available  Resources         One   also   needs   to   find   out   what   the   locally   available   resources   are.   What   materials   are   available   in   and   around  the  site,  which  can  be  used  in  the  design.  This  is   especially  relevant  today  when  the  design  has  to  be  as   sustainable   as   possible,   by   reducing   the   transporta;on   energy  &  costs.    
  • 18.     Planning  a  site  visit       Site  visits  are  important  in  order  to  get  an  understanding   of  how  the  space  is  used  and  detect  any  maSers  that  are   not  present  in  the  documenta;on.     Ini;al  site  visits  are  generally  carried  out  in  an  occupied   space,  where  staff  operate  their  business  as  usual.  Site   visits  should  be  done  in  a  professional  manner  in  order   to   maximise   the   informa;on   gained   and   to   minimise   disrup;on  on  site.  
  • 19.     Survey  the  exisGng  space       Site  visits  are  important  in  order  to  get  an  understanding   of  how  the  space  is  used  and  detect  any  maSers  that  are   not  present  in  the  documenta;on.     Ini;al  site  visits  are  generally  carried  out  in  an  occupied   space,  where  staff  operate  their  business  as  usual.  Site   visits  should  be  done  in  a  professional  manner  in  order   to   maximise   the   informa;on   gained   and   to   minimise   disrup;on  on  site.  
  • 20.     The  Tools  of  the  Trade       1.    Pencil  and  Pens   Its  best  to  bring  several.     2.  Laser  Measuring  Unit   Two  clicks  of  a  buSon  give  an  accurate  read  on  the  largest  spans  of  the  space.     3.    A  tape  measure   Nothing  completely  replaces  a  good  old  fashioned  tape  measure.     4.  ExisGng  plan(s)   Its   best   to   have   some   idea   of   the   space   even   before   arriving.   Even   “known”   dimensions  need  to  be  verified  on  site.     5.  Camera  (or,  in  most  cases,  a  phone).       TAKE   MORE   PHOTOS   THAN   YOU   THINK   YOU   NEED.   Photo-­‐documen;ng   the   project  is  an  important  backup  for  the  recorded  measurements      
  • 21.    Analyse  the  Brief  and  the  Drawings       Analyse   the   client   brief   together   with   the   site   analysis   before   you   move   on   to   designing   a   concept.   Then   the   designer   provides   a   ‘return   brief’,   which   outlines   the   design  concept  and  their  approach.     You  need  to  firstly  comprehend  the  scope  of  the  project   and   the   physical   characteris;cs   of   the   site   before   returning  the  brief.  
  • 22.     The  Design  Response     Use  your  site  analysis  as  a  prompt  in  developing  the  design  for  the   site.  The  ques;ons  and  answers  raised  in  the  site  analysis  will  also   provide   a   useful   check   at   the   end   of   the   design   process.   Your   design  response  should  explain  how  the  development  will  relate  to   other   dwellings   on   the   site,   and   to   the   exis;ng   neighbourhood   character.     Key  steps  in  developing  your  design  response:   •  Decide  what  features  of  the  site  you  are  able  to  take  advantage   of,  which  enhances  your  development.   •  Develop  the  detailed  plans,  taking  into  account  the  implica;ons   from  your  site  analysis.   •  Test   your   design   response   against   the   site   analysis.   Have   you   adequately  resolved  the  key  issues?  How?  
  • 24.    Koudenburg   &   Elsinga   designed   this   contemporary   office   in   2013   for   JWT,   a   veteran  adver;zing  agency  with  a  youthful  spirit,  located  in  the  bustling  hub  of     Leidse  Square  in    Amsterdam,  the  Netherlands.  The  interior  is  burs;ng  with  eye   candy   from   the   colorful   murals   and   sculptural   furnishings   to   the   quirky,   greenhouse-­‐like  conference  room.     This  seriously  old  adver;sing  network  agency  from  1864  has  a  surprisingly  young   hot   shop   mentality.   JWT   Amsterdam   is   situated   at   Leidse   Square,   one   of   Amsterdam’s  central  hubs  for  restaurants,  theatres,  bars  and  clubs.  JWT  is  housed   inside  the  famous  Hirsch  &  Cie  building,  a  former  luxury  department  store  in  the   heart  of  Amsterdam.     The  Hirsch  &  Cie  building  opened  its  doors  in  1882  and  s;ll  maintains  its  grandeur   to   this   day.   It’s   hard   to   imagine   a   greater   contrast   with   the   new   interior,   right   above  the  Apple  store.    
  • 25.     JWT   Amsterdam   aims   to   ‘Seriously   Surprise’,   and   it   does,   from   the   moment   you   enter.   Exci;ng   things   lie   in   wait   around   every   corner.   Whether   it’s   the   upside-­‐down   castle   at   recep;on,   the   greenhouse   mee;ng  space  with  huge  plants,  the  architectural  tree  sculptures,  or  the   drawings   from   ar;sts   such   as   the   Dutch   collec;ve   Kamp   Horst   or   the   Norwegian  Anders  Rockum.  It  just  doesn’t  stop.  As  a  visitor  to  the  space   you  want  to  go  and  explore.  Discovering  funky  Skype  units,  Amsterdam   Canal  house  cabinets  or  the  profile  of  Holland’s  greatest  writer,  made  out   of  his  Wiki-­‐page  text.  The  interior  perfectly  reflects  the  agency’s  moSo.  
  • 26.     On  being  commissioned,  design  director  Alrik  Koudenburg  teamed  up  with   design-­‐ar;st  RJW  Elsinga.  Together  the  duo  worked  on  crea;ng  a  stunning   space   of   nearly   2000sq   meters,   almost   all   custom-­‐designed.   The   interior   WOW   effect,   is   created   with   graphics,   including   logos   per   department,   a   variety  of  unique  furniture  and  specials  such  as  a  2.6m  high  cardboard  bunny   to  house  the  office’s  many  awards.  Comple;ng  it  are  classics  like  the  Eames,   Friso   Kramer,   lights   by   Louis   Poulsen,   Tom   Dixon   –   and   also   the   fabulous   Moroso  ‘SoQ  Wood  sofa’  and  Driade  ‘Nemo’  face  chairs.  
  • 27.     The   revamped   Amsterdam   agency   is   currently   experiencing   a   major   upsurge,   with  staff  expanding  from  65  to  85  &  beyond.  The  design  duo  explains  how  they   went  about  crea;ng  the  mul;-­‐func;onal  space:       “We  wanted  to  make  work  feel  like  play,  so  we  designed  a  really  diverse  range   of   work   environments.   Open   &   closed,   S   /   M   /   L   with   breakout   spaces   and   touchdown  work  selngs  where  1  /  2  /  4  /  8  or  even  up  to  12  people  can  work   their   magic.   We   didn’t   want   to   apply   a   singular   design-­‐concept   to   the   en;re   space,  as  the  surprise  effect  would  wear  off  too  soon.  Instead,  we  created  a  wild   mix  of  inspiring  experiences  which  –  in  addi;on  to  achieving  the  ‘smile’  we  were   aQer  –  complements  and  supports  the  agency’s  approach.  This  diversity  helps  to   create   a   homelike   environment,   which   in   this   case   comes   with   a   grand   café   complete  with  a  chef.  Bon  appé;t”.  
  • 28.     JWT   Amsterdam,   lead   by   Ralph   Wisbrun   and   crea;vely   by   Bas   Korsten   completely  reorganized  the  agency  before  their  big  move.  Believing  that  our   complex  world  calls  for  a  new  way  of  working,  they  tore  down  the  tradi;onal   agency  structure  and  built  a  new  one.  With  3  leaner,  meaner  and  more  agile   departments:  Think,  Do  and  Make.              
  • 29.     For   ‘Think’   Koudenburg   &   Elsinga   created   an   inspira;onal   garden,   where   one   can  wonder  around  and  let  thoughts  flow  freely.  The  space  includes  a  library   and  a  podium  overlooking  the  Leidse  Square.  ‘Think’  is  the  place  where  ideas  are   invented   and   plans   made,   based   on   strategy,   technology   and   connec;vity.   —   For  ‘Do’  a  city  setup  was  created,  which  func;ons  like  a  busy  beehive  where  JWT   staff   organize   the   idea,   gelng   it   done   with   a   team   of   concept   producers,   online-­‐  /  ac;va;on-­‐  /  and  print  producers.  —  ‘Make’  feels  like  a  happy  factory,   being  inside  a  crea;ve  toolbox,  where  digital  craQsmen  and  women  bring  the   ideas  to  life.  It  consists  of  a  studio  for  (online)  design,  visualizing,  film  making,   etcetera.  The  huge  CMYK  colored  robot  cabinets  (2.80m  high)  keep  everything   nice  and  ;dy.  
  • 30.