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DIGITAL MARKETING
JISUN KANG 09202557
OBJECTIVE
Promoting new brand logo for raise brand
equity and awareness by digital marketing

STRATEGY
Viral marketing with Facebook
IMAGINARY
PROMOTING AD POST
PROMOTION DETAIL IMAGE
CUSTOMER PARTICIPATION EXAMPLES
EXPECTED OUTCOME
(EFFECTIVENESS)
• Raise brand intimacy
• Raise brand awareness
• Help customer to recognize new logo

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Promote New Logo with Viral Facebook Ads

Editor's Notes

  1.   바이럴마케팅  기업이 직접안하고 고객들이 알아서 퍼져가게하는건데 에스엔에스 통해서 바이러스처럼 퍼지는거  새 브랜드로고가 담긴 사진찍어서 페북에 사이트에 올리면 할인 쿠폰 제공하는 포로모션 바이럴이다 굳 브랜드 로고도 알리고 홍보도하고 관심도 끌고
  2. 멘트 생각해라
  3. 홈페이지, 페이스북 트위터 등에 공지를 먼저 한다가상 이벤트 공지 페이지 만들어서 올림멘트생각해라
  4. 멘트생각해라
  5. 페이스북에 소비자가 올리는 인증샷 사진과 가상 이미지멘트생각해라
  6. Raise brand intimacy with customer’s active participationRaise brand awareness with viral marketing effectFast and effective way to inform new logo which can help customer recognize it with reasonable expenses