simple and attractive power point presentation on mall management , it contains important points and also important information about how mall are managed. simple and easy language used in this

1. MALL MANAGEMENT
BY
Vishal Patil

2. Introduction
Mall management is defined as an
overall operation and maintenance of
the entire building infrastructure,
including the services and utilities,
ensuring that they are used in a way
that are consistent with the purpose for
which it was acquired.

3. Components of Mall Management:
1. Positioning
2. Zoning
3. Promotions and Marketing
4. Facility Management
5. Finance Management

4. 1) Positioning
Mall positioning is determined
after a detailed survey of
households in the area where
mall is going to be located.
Mall Positioning also refers to
the location of the shopping
mall which is determined by the
access via road, good visibility

6. 2) Zoning:
Zoning refers to the division of
mall space into various zones
for the placement of various
retailers.
Allows the smooth movement
of shoppers in the mall,
avoiding clusters and
bottlenecks.
Attracting buyers of both type

8. 3) Promotions and Marketing:
Promotional events that help promote
brands are an essential part of mall
management.
Most effective promotional models
include celebrity visits, food festivals
and talk shows.
Various national and international

9. Advantages of Promotions and Events:
(i) Optimum utilization of mall space
(ii) To create new source of avenues for
mall retailers
(iii) To attract new customers
(iv) To beat competition.

10. 4) Facility Management:
Facility management provide
specialized services to malls ranging
from parking, security, to housekeeping
and cash management
Facility Management handle electro
mechanical services like and
suppression and fire detection, access
control, power management, water
management plumbing, Supply Chain,
Marketing Research, Logistics and

11. It broadly includes
infrastructure, ambience and
traffic management.
(i) Infrastructure Management:
 Infrastructure management refers to
the management of facilities
provided to the tenants within the
mall.
 Includes risk management issues
such as essential safety measure
asset liability and environmental
audits as well as emergency and
evacuation training.

13. (ii) Ambience Management:
Ambience management includes
management of parks, fountains
and overall look of the mall.
A mall is not just a place for
shopping but is also a place
where people spend their leisure
time.

14. (iii) Traffic Management:
Traffic management includes
managing foot traffic into the mall and
parking facilities.
The flow of people is related to the
design of the mall and the spatial
distribution of its tenants.
Managing parking facilities includes
provision of ample parking and
manoeuvring of cars in the parking

16. 5)Finance Management:
Financial management of a mall involves
monitoring and controlling of various
issues such as:
Cash receipts and collection of income
including rentals, service charges, car park
receipts, electricity and other utility
income.
Developing accounting systems to track
the ageing of debts, payment delay
patterns.

17. Visited the malls
• Thank you ☺