Every company is under threat of disruption from internet-enabled upstarts that cater to the shifting tastes of empowered customers. In this new reality, the biggest hotel provider doesn’t own any hotels, the biggest publisher doesn’t own any publications and the biggest taxi service doesn’t own any vehicles. In this keynote for the 2015 Vision Critical Summit, Scott Miller, CEO of Vision Critical, explores how your company can gain a competitive advantage by going beyond big data and social media analytics and engaging in meaningful, ongoing conversations with the people who matter most—your customers. Miller also introduces Insight Community of the Year finalists Adobe, Univision and DEWALT, and shares how they used customer intelligence to stay ahead of the competition.