The rapidly growing eCommerce retail industry is fi¬ercely competitive and demands businesses to stay on the cutting edge of technology to keep up with volatile sales trends and yet maintain highest quality customer experience. In such a business climate, customer experience, insight into customer behavior, customer feedback, combined with market Intelligence is a critical success factor for any large business in this cutthroat industry. Visionet’s client, a multi-billion ($) global retail leader knew it had to stay head of its competition through retaining customer loyalty. Visionet eCommerce expert team helped dramatically enhance customer’s eCommerce platform and associated business intelligence capability, resulting in higher sales, customer traction and enabled merchandizers to sell the right product, at the right time through optimal utilization of eCommerce platform.

1. Bringing Your IT Vision To Reality
Industry
Consumer Goods Retail
Customer
A large Global Multi
Channel Retailer
Solution
eCommerce Solution
and Retail Business
Intelligence
eCommerce Business
Intelligence Case Study
Increasing eCommerce sales through improved
customer experience and innovative
E-commerce Retail Business Intelligence
Visionet’s client, a multi-billion
($) global retail leader knew it
had to stay head of its competi-tion
through retaining customer
loyalty. Visionet eCommerce
expert team helped dramatically
enhance customer’s eCom-merce
platform and associated
business intelligence capability,
resulting in higher sales,
customer traction and enabled
merchandizers to sell the right
product, at the right time
through optimal utilization of
eCommerce platform.
The rapidly growing eCommerce
retail industry is ercely com-petitive
and demands businesses
to stay on the cutting edge of
technology to keep up with
volatile sales trends and yet
maintain highest quality
customer experience. In such a
business climate, customer
experience, insight into
customer behavior, customer
feedback, combined with market
Intelligence is a critical success
factor for any large business in
this cutthroat industry.

2. SCM and eCommerce Solutions
Business Social
Intelligence need in
eCommerce
The e-commerce scenario has evolved
great deal in recent years. The inux of
social networking, reviews into the
e-commerce websites has given ways to
smarter purchasing decisions by custom-ers.
It also provides eCommerce vendors
the opportunity to quantitatively leverage
the social experiences. ECommerce web-sites
can observe, learn, adopt and gain
from the user behavior through social
intelligence which sits at the heart of the
modern day e-commerce enterprises.
The Client
A global retailer needed an improved
eCommerce site, integration and
analysis platform for its e-commerce
website marketing, sales and customer
behavior analysis. The company deals
in millions of items across product
categories ranging from jewelry to
electronics and from kitchen to house-hold
accessories. The company deals
in product lines for men, women and
children of all ages. The company has
regional presence across Europe and
North America. The company also runs
retail stores in parallel to e-commerce
business. The company has strong
presence and comprehensively facili-tates
handheld devices for the
customer base.
Business Need
The client wanted to provide its customers the
ability to reviews and rate products based on their
recent purchases, display aggregate product rating,
allow users to ask question and integrate its
e-commerce website with CoreMetrics for recording
website trafc, entry point statistics, record naviga-tion
patterns, sales checkouts and visitor statistics.
This information was important to see aggregate
user behavior trends since it facilitate end user
sentiment understanding, special offers, marketing
campaigns and pricing strategies alignment.
Customer also needed to gauge search engine
performance and search result relevance as it bears
direct impact on the customer trafc retention
rates.
Visionet’s Involvement
Visionet Systems with decades of experience in
high quality and vertical IT services in retail,
supply/ demand management and Business Intelli-gence
solutions was engaged by the customer to
help meet the challenge. Visionet team integrated
CoreMetrics data points with ofine sales and
projected sales as well as carried out the integration
of eCommerce platform with other 3rd party social
interaction/search services (like Bazaar Voice,
Endeca) and related Text Mining solution. The
statistical measurements over this abridgement
were published to customized dashboards targeted
at specic business stake holders need. It was a
major leap as the successful implementation of
these major enhancements would enable retailer
gain signicant customer insights for optimally
leveraging the limited space available on key areas
of the web site.

3. THE CONSTRUCTION
Retail Sales Data
eCommerce Site Statistics
CoreMetrics Extract
Retail Sales
E-Commerce
Site
Core Metrics VSI Web
Analytics
VISIONET APPROACH
Visionet assigned its team of
analysts with the company to take
full grasp of the business situation
and the overall IT scenario where
this solution would t into. Based
on this analysis, VSI global team of
Business Intelligence experts came
up with integration and implemen-tation
model, along-with the
dimensional model for data ware-house
which would sit behind the
proposed solution. The functional
and technical solution designs
were regressively reviewed with all
stake holders in IT and business
before moving on to implementa-tion.
Visionet analysts and develop-ment
teams worked hand in hand
with the company staff to come up
with custom dashboards serving
the business need.
BENEFITS RESULTS
Visionet’s solution enabled marketing
staff analyze the performance of mar-keting
channels and quantitative
attribution of e-commerce sales and
trafc to specic marketing campaigns.
Dashboards also facilitated the mer-chandising
and retail staff in analyzing
the e-commerce sales, product category
performance and insight into the user
community. The solution also provided
quantitative analysis of social interac-tions
of the website and linked it with
marketing channel and product catego-ries.
Company staff could compare
current year statistics with last year or
compare year-on-year ratios. The solu-tion
also enables ltering and sorting
data across multiple dimensions on the
dashboards as well as on date ranges.
TOOLS TECHNOLOGIES
Visionet provided services for 3rd party
components integration in the tool
technologies already being used for the
e-commerce website thus eliminating
any extra licensing and maintenance
costs. It also ensured that this new
solution ts within existing IT infra-structure
smoothly. Visionet team built
the data warehouse, cube and dash-boards
solution using Microstrategy (for
OLAP services and analytical dash-boards),
Oracle 10g (for data manage-ment)
and Informatica (for extraction/
transformation and loading data from
disparate resources.
First step in the implementation of
the solution was 3rd party compo-nents
integration; Visionet started
off by integrating CoreMetrics and
Bazaar Voice products Ask
Answer, Stories, Ratings Review.
Visionet also integrated Endeca
search system and address stan-dardization
components. Data
Warehouse was built to capture and
retain the information extracted
from all these components as well
as from the back ofce Retail
systems. Visionet created OLAP
cube containing the facts and
dimensions and built custom dash-boards
for tactical as well as trend
analysis.

4. Contact us today for a free consultation!
Visionet Systems Inc.
East Coast Ofce:
3 Cedar Brook Drive
Cranbury, NJ 08512
Phone: 609 409 1063 x 1116
Fax: 609 655 5232
CJohnson@visionetsystems.com
http://www.visionetsystems.com
Visionet’s Business
Intelligence Solutions
Bringing Your IT Vision To Reality
Work with us and let business
and social intelligence innovate
your eCommerce Business
For over ten years Visionet Systems
has been helping companies miti-gate
risk and prepare to make the
most of their corporate data. From
enterprise data management assess-ment
to establishing rigorous data
standards, our domain and technol-ogy
expertise has assisted compa-nies
in dening their corporate data
strategies and getting the very most
out of their BI and reporting assets.
Over the years Visionet Systems has
engineered high performing and cost
effective solutions for its customers,
while building deep competencies in
the IT Industry. We are a global
services and solutions enterprise
serving the strategic vision of our
customers with industry segment
services and solutions, and software
modernization services which
increase our customer's business
agility, drive down their costs, and
reduce risk. We are focused on
expansion, growth, and prosperity
while exceeding customer expecta-tions
and enriching our employees.