Successful and innovative companies learn from their mistakes. By appointing a Chief failure Officer a company sends a strong message to its employees that mistakes and failure are part of learning and embracing this aspect of human endeavor and routinely sharing the failure stories will foster courageous new thinking and activity.

1. CfO
Chief failure Officer
owning and savoring evry mistake

2. a failure plan
After Action Reports
Learning
Innovation
"I have not failed. I've
just found 10,000
ways that won't work."
Thomas Edison

3. a failure plan
for success
for innovation to happen, failure is not an
option… it's a requirement
to be successful is to learn from our mistakes
to be a successful organization, failures of a
significant scale must be shared, studied and
discussed via after action reports

4. We learn best from stories
so, we need storytellers
Remember
Context
Meaning
“Some of the worst
mistakes of my life
were haircuts”
Jim Morrison
Sharing

5. We learn quickly
through our mistakes
Pain = Growth
Sharing = Power
Lessons learned = Leverage
“Good judgment comes from
experience, and experience
comes from bad judgment.”
Rita Mae Brown, Alma Mater

6. Success is built on failure
Courage to admit mistakes - it baselines our
humanity.
Lessons shared are insurance. Turn failures
into lessons.
"Success is 99% failure."
Soichiro Honda

7. Make mistakes faster
to speed the learning
needed to push innovation

8. Plan for success
by capturing and sharing failure
Starts with Chief Executive
leadership in appointing a Chief
failure Officer
CfO responsibilities:
share failure stories
model and train executive
confessional behaviors and
methods
support executive storytellers