Wonderland: Helping organisations with design-led business transformation in a digital context. By inspiring the vision of an organisation, equip leaders with the necessary knowledge, skills to lead change and collaborate in the innovation process in an increasingly digital environment.

1. What is trendwatching and
why is it relevant for my business?

2. Trendwatching is
understanding the
ever-changing world.

3. Information overload, hyper-accelerated
change and innovation frenzy create
endless overwhelm.
Fans cheer their teams during a League of Legends tournament in Paris. More than
30 million people tuned in for the recent League of Legends world championships.
Photograph: Lionel Bonaventure/AFP/Getty Images

4. Customers don't live inside industry
silos. Neither should you.

5. Trendwatching is about anticipating
where your customer is going and
where your business should be.
Microsoft is on its way to
mass-producing 82″ LCD
touchscreens.

6. Trendwatching is about
business innovation.

7. There are two types
The Shadow of innovation.
Robot company's
dextrous hand
robot.

8. Exploitation improves
existing business models.
Without exploitation, a business might
become unsustainable.

9. Exploration discovers
new business models.
Without exploration, a business might be
outsmarted by innovative competitors.
Toyota Motor
Corporation partner
robots play instruments
at the company's
showroom in Tokyo

10. Trendwatching is
key to exploring
new business
opportunities.
Yura is a flying droid bartender
concept that can make the user’s
favorite beverage and deliver it to
the user directly.

11. Trendwatching is a process
to assess explorative innovations.

12. Empathy & deep understanding

13. Exponential
technologies
New business
models
changing
customer behaviour

14. 1. Capture information
Leading schools, thought leaders, industry reports, …

15. 2. Organise
Build a database or trendmatrix
structured with a relevant taxonomy.

16. 3. Curate
Translate information into relevant, actionable knowledge.
market data
and evolutions
best practices
and pitfalls
startups and
competitors

17. How are trends relevant…

18. …in our society
/CTEQVTGPFU

19. …in your industry
OGUQVTGPFU

20. …in your company.
/KETQVTGPFU

21. Distil threats and opportunities
in actionable strategies.

22. Last wave, George Grie
What are the most relevant trends
that will impact your business?

23. Trendwatching
a luxury or a necessity?

25. www.visitwonderland.org