Julio Viskovich and NexLEvel Sales published these tips on how to use LinkedIn to get noticed. Text: A large part of mastering social selling and connecting with both sales prospects and job applicants/recruiters depends on your advanced use of LinkedIn. In order to do this you must master how LinkedIn works on the backend and how you can take full advantage of the search algorithm – after all, search LinkedIn is not much different than searching Google, SEO matters! It matters so much that it bleeds outside of LinkedIn and into Google. BrandYourselfreleased findings that show LinkedIn is the social network most often appearingat the top of Google search results. In no particular order, let’s look at some of the criteria that LinkedIn uses when determining its search results. Your Headline LinkedIn’s algorithm crawls your headline and looks whether or not the keyword (from the search) appears in the headline. Your Profile Completeness LinkedIn favours profiles that are 100% complete. This means that if you want to be taken seriously by LinkedIn’s search algorithm you must keep your profile complete and updated when LinkedIn adds new fields and options. Your Name The algorithm also looks at your name to looks for a keyword match. This basically means that if you were a sales manager named John Doe, and listed your name as John Doe Sales you would rank higher in a search containing “sales”. This however is not recommended as you should only use your real name and increase the likelihood of being flagged. Your Job History While computing search results, LinkedIn also looks at your current and past job description to see if or how many times the keyword appears which also contributes to your search-ability for that specific keyword. Your Connections This area illustrates Jill Rowley’s revamp of ABC – Always Be Connecting. The search results that are returned to each and every person is unique to them in that it will display people in your network giving weight to how distant they are to you. LinkedIn refers to this as “relevance” in their search algorithm. This makes sense since the lower the degree of separation is the more likely you will be to connect and be able to get introduced through a contact. Key Takeaways & Extra Nuggets For A LinkedIn Action Plan: A LinkedIn profile has an ever growing number of different sections, but LinkedIn’s Search algorithm weights some of these heavier than others. Keywords in your Name, Headline, Company Name, Job Title and Skills rank higher in the search results. LinkedIn allows you to choose up to 50 Skills. If you’ve selected anything less than 50, you’re putting yourself at a distinct disadvantage. LinkedIn uses relevance in its search algorithm so if you want to show up on people’s radars, always be connecting and growing your network.

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How To Get Noticed On LinkedIn
www.nexlevelsales.com

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A large part of mastering social selling and connecting with both
sales prospects and job applicants/recruiters depends on your advanced
use of LinkedIn. In order to do this you must master how LinkedIn works
on the backend and how you can take full advantage of the search
algorithm – after all, search LinkedIn is not much different than searching
Google, SEO matters! It matters so much that it bleeds outside of
LinkedIn and into Google. BrandYourself released findings that show
LinkedIn is the social network most often appearing at the top of Google
search results.
In no particular order, let’s look at some of the criteria that LinkedIn
uses when determining its search results.
Your Headline
LinkedIn’s algorithm crawls your headline and looks whether or not
the keyword (from the search) appears in the headline.
Your Profile Completeness
LinkedIn favours profiles that are 100% complete. This means that if
you want to be taken seriously by LinkedIn’s search algorithm you must
keep your profile complete and updated when LinkedIn adds new fields
and options.
Your Name
The algorithm also looks at your name to looks for a keyword
match. This basically means that if you were a sales manager named John
Doe, and listed your name as John Doe Sales you would rank higher in a
search containing “sales”. This however is not recommended as you

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should only use your real name and increase the likelihood of being
flagged.
Your Job History
While computing search results, LinkedIn also looks at your current
and past job description to see if or how many times the keyword
appears which also contributes to your search-ability for that specific
keyword.
Your Connections
This area illustrates Jill Rowley’s revamp of ABC – Always Be
Connecting. The search results that are returned to each and every
person is unique to them in that it will display people in your network
giving weight to how distant they are to you. LinkedIn refers to this as
“relevance” in their search algorithm. This makes sense since the lower
the degree of separation is the more likely you will be to connect and be
able to get introduced through a contact.
Key Takeaways & Extra Nuggets For A LinkedIn Action Plan:
A LinkedIn profile has an ever growing number of different sections,
but LinkedIn’s Search algorithm weights some of these heavier than
others. Keywords in your Name, Headline, Company Name, Job Title and
Skills rank higher in the search results.
LinkedIn allows you to choose up to 50 Skills. If you’ve selected
anything less than 50, you’re putting yourself at a distinct disadvantage.

4.
LinkedIn uses relevance in its search algorithm so if you want to
show up on people’s radars, always be connecting and growing your
network.
Always Remember
Social is not a place for the hard sell, it’s a place to build trust and
credibility.
For more information, contact NexLevel Sales or Julio Viskovich
julio@nexlevelsales.com.