3. Protect and advance the success of
official destination marketing worldwide
DMO member organizations
600
$ 2 billionin annual budgets
13U.S. states and 13 countries
18. What is diversity?
Age Race
EthnicityGender
Sexual Orientation
Gender Identity
Language
Physical Ability
Values
Income Level
Marital Status
Religion
Culture
Political
Job Level
Family Status
Education
Skills
Experiences
Thinking Style
19.
20. 1%increase in racial or gender diversity
leads to increases in sales, respectively
3%&9%
Source: American Sociological Organization
21. Demonstrated & visible commitment to diversity
Staff, Leadership & Board to reflect the community you serve
Commitment to social & environmental causes (87%)
Flexibility is key – social media freedom, mobile devices,
telecommuting, vacation > salary
Crave real-time feedback versus traditional review cycles
Not afraid of mobility, quitting or jumping jobs to advance
What is important to Gen Y?
23. 4languages you must speak to work at
Marriott Marquis Times Square front desk
24. the hotel check-in dance
same sex couples,
gay marriage & honeymoons,
how you address and treat them at the
registration desk matters
R.O. Blechman, The New York Times
25. “the ultimate desire of female travelers
is to be accommodated — not as a special subgroup
but as a matter of course”
of business travelers are women
50%
27. Tours/translation in Mandarin
Payment systems (UnionPay)
Chopsticks even with western meals
Boiling water in rooms (green tea & dried noodles)
Tourism Australia launches China Ready