Opportunities, Threats & Questions: The Latest on Airbnb, Vacation Rentals & Destinations at DMAI Annual Convention

1. @meetDMAIWIFI CODE: DMAI2014
OPPORTUNITIES, THREATS & QUESTIONS
The Latest on Airbnb, Vacation Rentals & Destinations

4. rooms &
listings
1,000,000
687,000
676,000
672,000
645,000
550,000
346,000
0 200,000 400,000 600,000 800,000 1,000,0001,200,000
HOMEAWAY
INTERCONTINENTAL
MARRIOTT
HILTON
WYNDHAM
AIRBNB
STARWOOD
Counting beds on offer, Homeaway has more
listings and Airbnb already has the fifth-largest
“inventory” in the world.
Source: Fast Company

7. Real People. Real Homes. Real Experiences.

9. Regulations and Compliance
Matt Curtis, Director, Government Relations
mcurtis@homeaway.com
HOMEAWAY.COM
©2014 HomeAway, Inc. All Rights Reserved

10. HOMEAWAY: 1M+ LISTINGS
 191 countries
 50 dedicated sites
 9 market leading sites
 12 global offices
Travel is a Global Experience for Consumers
U.S. #1, #2
Germany #1
Spain #1, #3
France #1
U.K. #1
Italy #1
Brazil #1
New Zealand #1
Australia #1
Market Leader* International HomeAway Websites
Argentina Colombia India Norway
Australia Denmark Italy Portugal
Austria Finland Mexico Singapore
Brazil France Netherlands Spain
Canada Germany New Zealand Sweden
U.K.
*Determined by website visits and/or number of listings as of 3/31/2014
©2014 HomeAway, Inc. All Rights Reserved

11. WHAT ARE
TRADITIONAL SHORT TERM RENTALS?
• Average length of stay: 6.8 days
• Average cost per night (rental): About
$250/night
• Average size of party: 3.6 adults and 0.96
children
• Average age of party: 44 years old

12. WHO ARE THE TRAVELERS?
• 36% Graduate Degree
• 28% College Degree
• 19% Some College
Alan Kamin
Visited Portland with his three adult daughters, and loved Powell’s Books

13. WHAT ARE THE ECONOMICS?
• Florida $31.1B/year – 322,032 jobs
• Myrtle Beach $200M/year – 2,587 jobs
• Coachella Valley $272M/year – 2,539 jobs
• Portland, OR $46.5M/year – 375 jobs
• St. Joseph, MI $24M/year – 300 jobs

14. WHAT DOES THE COMMUNITY THINK?
• Monterey County - 68% Support
• Galveston - 71% Support
• Austin - 73% Support
• Los Angeles – 72% Support
Roberto Camarillo
Traveled with his wife and kids to Portland for a week

15. BEST PRACTICES
• United State Conference of Mayors
“Regulations that establish a reliable way for a
municipality to identify and contact the short-
term rental owner, make the tax collection and
remittance obligation clear and treat the short-
term rental owner the same as long-term rental
owners can achieve the highest level of
compliance.”

16. San
Francisco
Travel
ATTRACT VISITORS
VOICE OF THE VISITOR
EDUCATE POLICY-MAKERS
come
back
stay
longer
spend
more

17. to the evolution
conceptual
approach
visitor
preference/
demand
regulatedo not
prohibit

18. focus
areas
visitors
members &
partners
tourism
“approval
rating”

19. partners
o equal collection
o licensing
o safety code
adherence
o insurance

20. visitors
o no prohibition –
meet demand
o safety
o insurance
o favorable
reception

21. tourism
approval
rating
o residents have wide-
spread, deep
appreciation
o primary residence
requirement
o citizen complaint
process
o zoning code alignment
o proper owner approval
o rent control sensitivity

22. conversation &
questions
@meetdmai #DMAI14