Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features
5. Did you know…
The average human attention
span in 2000 was 12 seconds,
and by 2013 it was 8 seconds.
6. Did you know…
The average human attention
span in 2000 was 12 seconds,
and by 2013 it was 8 seconds.
That puts us 1 second shorter
than a goldfish.
7. Digital marketing is a
content-hungry beast
Unlike traditionally bounded ad campaigns,
digital marketing is always on, and that puts
pressures on marketers to look beyond
traditional agency relationships to
source content in more creative ways.
Jake Sorofman, Gartner
8. Marketing spend is on the
rise and it’s going to content
33% $21B 78%
of marketing budgets will
go toward visual content in
2016
will be spent on native
advertising by 2018
of CMOs believe
that original content is
the future of marketing
[1] Digiday Report on the State of the Industry, April 2015 [2] BI Intelligence, May 2015 [3] Demand Metrics, Nov 2014
9. And visual content matters
90% of info transmitted to the brain is
visual, visuals are processed 60,000x
faster than text.
An overwhelming 72% of marketers say
that visual content is more effective than
text-based marketing. (Digiday)
Photos are liked 2x than text, videos
are shared 12x than text links.
Companies that use video grow revenue
49% faster YoY (Aberdeen Group)
90% 72%
12x 49%
10. Creating great content is hard
v v vv
Lack of time and
resources
Hard to find and
retain good
talent
Inconsistent
quality due to lack
of process
High costs
/ Low ROI
11. The traditional models can’t keep up
AGENCIES FREELANCERS
Great at strategy
but…
Cost effective, but…
EXPENSIVE SLOW CUMBERSOME TIME
CONSUMING TO
RECRUIT
HIGH
MANAGEMENT
OVERHEAD
INCONSISTENT
QUALITY
14. Create high-quality content
High-quality content trusted
by over 1100 top brands
Curated pool of 1000+
creative professionals
Variety of skill sets for
different needs
TALENT
PROCESSPLATFORM
15. Bring ideas to life — fast
Well-defined products,
proven processes
Collaborate with your creative
team on our platform
Premium content delivered
fast
CONTENT BUSINESS DAYS
Micro-content
GIF or Cinemagraph
6
Micro-video
(<6 seconds)
7
Infographic 14
Presentation 16
eBook 17
Video 20
TALENT
PROCESSPLATFORM
16. Two ways to work with Visually
KEY
BENEFITS
PRODUCT
FEATURES
SERVICES
ONE-OFF PROJECTS
(flat fee per project)
PRO PLAN
($3000 annually)
• Project management & workflow
• Project activity feed
• Live chat with creative team
• Store brand assets and files
• Advanced collaboration and company-wide
visibility in a Company Workspace
• Share and view your talent team
• Admin controls
• Selection and assignment of your talent team
• Support response within 4 business hours
• Project coordinators for video & interactive
projects
• Dedicated Customer Success Manager
• Set talent team who knows your company
• 5% discount off standard rate card for all your
projects.
17. Additional Services
CREATIVE DIRECTOR
• Creative ideation
• Tone & voice development
• Brand consistency
• Quality control
Price = $4000 / quarter (30 hours)
Our Content Strategists can help you build and execute
your content strategy. Work with our Creative Directors to
ideate new concepts and create content that’s on-brand.
CONTENT STRATEGIST
• Content audit & recommendations
• Mapping to customer journey
• Editorial calendar development
• Messaging audit and development
Price = $4000 / quarter (30 hours)
19. Cisco Increased Engagement and Saved
Over 30% with Videos from Visually
4 MILLION
IMPRESSIONS
2000
ENGAGEMEN
TS
30-50
PERCENT
CHALLENGE
• Find new ways to make their
content more engaging and visually
appealing for their audience.
SOLUTION
• Cisco turned to Visually to create
a series of Instagram and Vine
videos.
RESULTS
• Without any paid support, Cisco’s videos received 4 million impressions and
more than 2,000 engagements on Vine and Instagram. In addition, the cost of
the project was “between 30 and 50 percent less” than they expected.
https://vine.co/v/eK6dzV2WBpL
25. STEP 5: We match you with Talent
25
● Our pool of 1000+ freelancers contains:
○ Animators, Creative Directors, Designers, Developers,
Journalists, Project Coordinators, Project Managers,
Proofreaders, Scriptwriters
30. 1. Multiple Workspaces
● Consolidate all project activity
● Gain visibility into other projects within the organization
● Owners vs Members: admin privileges
30
32. 3. Administer your company’s team
● See your company team
members that accepted
● See outstanding invites (with
ability to resend and cancel)
32
33. 4. Your pre-set Visually team
33
● View Visually talent
that has worked on
company projects
● Review their past
work as well as their
ratings from your
fellow team
members
34. 5. Stored brand assets
● Store company assets - brand guidelines, style guides,
positioning, voice, etc
34
36. Coming soon: even more features
▪ For 1H 2016
• Files export to Percolate, Spredfast, and Facebook
• File preview and notes annotation
• Team mgt - hierarchies, permissions, and notification preferences
• Private hub and direct message
▪ For 2H 2016
• Editorial calendar
• Integrated call scheduling and video chat
• Groups & teams
• ‘Bring Your Own Team’ – use your creatives and our creatives on the same project
Advanced feature
requests? Email
davidw@visual.ly
36
37. Pricing and terms
▪ $3,000 Pro platform fee and annual contract
▪ 5% discount on all products
• Once you spend $60k per year, you offset the platform fee
▪ No minimum commitment for product spend
Contact brad@visual.ly to learn more
37
39. 2015 Product Changes
▪ New talent roles: Project Coordinators, Proofreaders
▪ New products: Writing services, content strategy
▪ Every client on-boarded and assigned point of contact
▪ Help Center updated: help.visual.ly
39