Check out our 5 quick and easily implementable tactics that will increase your eCommerce sales. A/B test them and let us know what results you get.

1. 5 Actionable Tactics to
Increase Ecommerce Sales

2. About Siddharth Deswal
● Senior Marketer at VWO
● Passionate about analytics,
optimization and storytelling
● Keep in touch at
@SiddharthDeswal

3. About Visual Website Optimizer
● A/B testing personalization
platform for marketers
● Customers include JustFab, Dafiti,
ShoeDazzle and 3700 others
● https://vwo.com
● http://twitter.com/wingify

4. Your Social Sharing
Widget, Is It Serving You
Well?

5. Social Sharing Widgets
Recommended in most ‘best practices’ as a default
feature to put on your product pages

6. Taloon.com Original
With social sharing
widget

7. Variation
Social sharing widgets
removed

8. The Result?
Social sharing widgets
removed
11.9% increase in “Add to
Carts”

9. Check if you need a widget
● Make a list of your site URLs
● Run them through a service like SharedCount.com
● It finally depends on your target customer

10. The Effect of Image
Sliders on Visitor
Behavior

11. Eye Tracking Results of Page with
Slider

12. Usability Test by NN Group
SUMMARY
“The user's target was at the top of the page in 98-point font.
But she failed to find it because the panel auto-rotated instead
of staying still.”
http://www.nngroup.com/articles/auto-forwarding/

13. Image carousel original
Image carousel

14. Image carousel original
Static text
“Small Internet Loans
Borrow money 7 days a week with clear pricing and honest terms”

15. Result
The overall conversion rate of the website increased by 5%
This meant a USD 7600 increase in revenue per month (and
$90000 per annum)

16. What instead of image carousels?
● Use a static image
● Give visitors time to absorb the content
● Give visitors control
● Break up the carousel area into multiple offers

17. Structuring Information
on Product Pages

18. TaylorGifts Original

19. TaylorGifts Variation

20. Result
Clicks on “Add to Cart” increased by 10% and eCommerce
conversion rate of test participants went from 1.53% to 3.23%

21. Product Page Framework
For visitors in the ‘research’
phase
Visitors who are ready to buy
but comparing prices and
offers

22. Trust Widgets

23. Express Watches - Original

24. Express Watches - Variation

25. Results
Sales increased by 58.39%
during the test period

26. Trust Widget Case Study - 2

27. The Importance of
Removing Distractions

28. Distraction Case Study

29. Case Study - Original

30. Case Study - Variation

31. Case Study - Variation
10% increase in “Add to Cart”, which meant a
$8500 increase in revenue per month

32. Remove distractions with a modal
● Focus buyers like Flipkart.com

33. Quick Recap
● Test between product pages with and without social sharing widgets
● Try removing image carousels and measure conversion rate
● Test product pages where information is structured for researchers and
‘ready to buy’ visitors
● Try adding a trust widget on your product page to give that extra push
● Test a product/checkout page that is completely focuses the visitor on
completing the transaction

34. Talk to us on Twitter
@wingify