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DESIGNDRIVEN
DEVELOPMENT
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
MAY 2013
DESIGN≠ART
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
“Artislikemasturbation.Itisselfishand
introvertedanddoneforyouandyoualone...
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
...Designislikesex.Thereissomeoneelse
involved,theirneedsarejustasimportantas
yourown,andifeverythinggoesright,both
partiesarehappyintheend.”
ColinWright
@colinismyname
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
VitalyM.Golombentrepreneur/designer
mentor/advisor
Founder/CEO
KYIV, UKRAINEKYIV, UKRAINE
DECEMBER 4-5, 2013DECEMBER 4-5, 2013
E U R O P E
VENTURE SUMMIT
E U R O P E
VENTURE SUMMIT
previously
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
“Good”Design
DieterRamsINDUSTRIALDESIGNGURU
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
DieterRams
TenPrinciples
ofGoodDesign
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
1.ISINNOVATIVE
TAKESADVANTAGEOF
NEWTECHNOLOGY
Gooddesign...
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
2.MAKESAPRODUCT
MOREUSEFUL
USEDICTATESFORM
Gooddesign...
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
3.ISAESTHETIC
ONLYWELL-EXECUTED
OBJECTSCANBEBEAUTIFUL
Gooddesign...
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
4.MAKESAPRODUCT
UNDERSTANDABLE
MAKESAPRODUCTTALK
Gooddesign...
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
5.ISUNOBTRUSIVE
NEUTRAL,OPENTOUSER
SELF-EXPRESSION
Gooddesign...
6.ISHONEST
DOESN’TMAKEPROMISES
THATCANNOTBEMET
Gooddesign...
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
7.ISLONG-LASTING
FASHIONABLEDESIGN
DATESQUICKLY
Gooddesign...
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
8.ISTHOROUGH
LEAVESNOTHINGTOCHANCE,
DOWNTOTHELASTDETAIL
Gooddesign...
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
9.ISENVIRONMENTALLY-
FRIENDLY
USESONLYWHATISNEEDED
Gooddesign...
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
10.ISASLITTLE
DESIGNISPOSSIBLE
SIMPLEANDPURE
Gooddesign...
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
CONSISTENT
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
howimportant
isperception?
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
trustuswithyour
bankinglogins
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
60-80%markupon
dirt,oil,wax,andfragrance
sohowmuchis
“design”worth?
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
+100-350%
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
+200-400%
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
+100-500%
+800-1000%
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
+200-5600%
“Designisnotjustwhatitlookslike.
Designishowitworks.”
SteveJobs
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
INTERFACE
LOGIC
99%OFTHEWORLDDOESNOTUNDERSTAND
THEMAGICOFPROGRAMMING
YOURAPPLICATION
DATA
INTERFACE
HOWUSERSSEEIT
MAGIC
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
“Asfarasthecustomerisconcerned,
theinterfaceistheproduct.”
JefRaskin
CreatorofAppleMacintosh
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
designdisciplines
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
GRAPHICDESIGN
BRANDING
ILLUSTRATION
TYPOGRAPHY
IMAGEMANIPULATION
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
userexperience
GRAPHICDESIGN
PSYCHOLOGY
KNOWLEDGEOFMEDIUM
SENSEINTENT
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
ui/visual
SUBSETOFUX&
GRAPHICDESIGN
DESIGNPRINCIPALS
FORGIVENOS
SURFACEFUNCTIONALITY
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
front-enddeveloper
DESIGNEYE
EXECUTEUX/UI
BRIDGETOENGINEERING
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
marketing
COPYWRITING
SALES
VOICEOFTHECUSTOMER
Designdisciplines
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
UI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
“Gooddesignisobvious.
Greatdesignistransparent.”
JoeSparano
@joesparano
user-centricdesign
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
NOSUCCESSFULPRODUCTHAS
EVERCOMEOUTOFAFOCUSGROUP
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
"IfIhadaskedpeoplewhattheywanted,
theywouldhavesaidfasterhorses."
HenryFord
designsuccess
formula...
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
Vision
+
Feedbackfromcustomers/users
+
Culture(consistency&expectations)
+
Techniques
JaredSpool/UIE
@jmspool
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
JaredSpool/UIE@jmspool
DesignParadigms
Unintentional
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
JaredSpool/UIE@jmspool
DesignParadigms
Unintentional self genius
activity-
focused
designdriven
Development
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
designgoesfirst
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
PROBLEM
DEFINITION
WIREFRAMES
+PROTOTYPES
USER
INTERFACE
DESIGN
ARCHITECTURE
APPLICATION
DEVELOPMENT
FRONT-END
DEVELOPMENT
MARKETING
CUSTOMER
FEEDBACK
RINSE&REPEAT
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
“Designisintelligencemadevisible.”
DonNewgren
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
definetheproblemandlet
designersdotheirjobs
workingwith
designers
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
whatdo
designersneed?
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
hint:
it’snotmoremoney
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
InterestingProblems
CreativeEnvironment
ASeatatTheTable
howwouldyoulikeyourdesign?
picktwo
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
FAST CHEAP
GREAT
FREE
UGLY,
RUSHED,AND
CARELESS
NEVERONTIME
DOESNOT
EXIST
YOUGET
WHATYOU
PAYFOR
DOESNOT
EXIST
TRASH
DOESNOT
EXIST
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
BUSINESS
DESIGN ENGINEERING
YOUR
STARTUP
designiscore
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
thanksfor
yourattention
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER
wanttheslides?
follow@vitalyg
www.golomb.net | @vitalyg
VITALY M. GOLOMB
ENTREPRENEUR, DESIGNER, SPEAKER

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