Pre-order Vitaly's book "Accelerated Startup – The New Business School" http://golomb.net/book Apple owes the title of the world’s most valuable company to its genius in design. Good design is never accidental and at the core of a successful product is an elegant solution to a painful problem. Design has earned a very important seat at the table with today’s companies especially in the world of software and apps. In this highly engaging presentation, Vitaly covers principles and business value of good design, design disciplines, how to hire and work with designers, and the design success formula.

1. VITALYM.GOLOMB|@VITALYG
designforstartupsBUILDBETTERPRODUCTSNOTMOREFEATURES
FEB16th,2016

2. VITALYM.GOLOMB//SANFRANCISCO&THEWORLD
golomb.net // @vitalyg
✓ BORNINUKRAINE,GREWUPINCUPERTINO-STARTUPSSINCEAGEOF13
✓ FOUNDEROF“STARTUPADDVENTURE”CONFERENCE-SEVENCOUNTRIES
✓ DEGREEINCOMPUTERANDVIDEOIMAGING
✓ STARTEDTHREECOMPANIES,ONEVC-BACKED
✓ GUESTLECTUREDATSTANFORD,UCBERKELEY,ANDOTHERS
✓ SPEAKER&MENTORIN20+COUNTRIESANNUALLY
✓ GUESTCONTRIBUTORTOTECHCRUNCH
✓ AUTHOR“ACCELERATEDSTARTUP”COMINGIN2016

3. “Artislikemasturbation.Itisselfishand
introvertedanddoneforyouandyoualone...
...Designislikesex.Thereissomeoneelse
involved,theirneedsarejustasimportant
asyourown,andifeverythinggoesright,
bothpartiesarehappyintheend.”
ColinWright
@colinismyname

4. DESIGN ≠ ART

5. DieterRamsINDUSTRIALDESIGNGURU

12. DieterRams
TENPRINCIPLES
OFGOODDESIGN

13. #1ISINNOVATIVE
TAKESADVANTAGEOF
NEWTECHNOLOGY

14. #2MAKESAPRODUCT
MOREUSEFUL
USEDICTATESFORM

15. #3ISAESTHETIC
ONLYWELL-EXECUTED
OBJECTSCANBEBEAUTIFUL

16. #4
MAKESAPRODUCT
UNDERSTANDABLE
MAKESAPRODUCTTALK

17. #5ISUNOBTRUSIVE
NEUTRAL,OPENTO
USERSELF-EXPRESSION

18. #6ISHONEST
DOESN’TMAKEPROMISES
THATCANNOTBEMET

19. #7ISLONGLASTING
FASHIONABLEDESIGN
DATESQUICKLY

20. #8ISTHOROUGH
LEAVESNOTHINGTOCHANGE,
DOWNTOTHELASTDETAIL

21. #9
ISENVIRONMENTALLY-FRIENDLY
USESONLYWHATISNEEDED

22. #10
ISASLITTLEDESIGNASPOSSIBLE
SIMPLEANDPURE

23. AND NOW SOME
BAD DESIGN...

33. CONSISTENT

34. PORSCHE911
50YEARS-7GENERATIONS

35. howimportant
isperception?

36. trustuswithyour
bankinglogins

37. 60-80%markupon
dirt,oil,wax,andfragrance

38. sohowmuchis
“design”worth?

39. +100-350%

40. +200-400%

41. +100-500%

42. +800-1000%

43. +200-5600%

44. “Designisnotjust
whatitlookslike.
Designishowitworks.”
SteveJobs

47. INTERFACE
LOGIC
99%OFTHEWORLDDOESNOTUNDERSTAND
THEMAGICOFPROGRAMMING
YOURAPPLICATION
DATA
INTERFACE
HOWUSERSSEEIT
MAGIC

48. “Asfarasthecustomeris
concerned,theinterface
istheproduct.”
JefRaskin
CreatorofAppleMacintosh

49. designdisciplines

50. GRAPHICDESIGN
BRANDING
ILLUSTRATION
TYPOGRAPHY
IMAGEMANIPULATION

51. userexperience
GRAPHICDESIGN
PSYCHOLOGY
KNOWLEDGEOFMEDIUM
SENSEINTENT

52. VISUALBY:ENVISPRECISELY
BASEDON:THEDISCIPLINESOFUSEREXPERIENCEBYDANSAFFER

53. ui/visual
SUBSETOFUX&
GRAPHICDESIGN
DESIGNPRINCIPLES
FORGIVENOS
SURFACEFUNCTIONALITY

54. front-enddeveloper
DESIGNEYE
EXECUTEUX/UI
BRIDGETOENGINEERING

55. marketing
COPYWRITING
SALES
VOICEOFTHECUSTOMER

56. UI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING

57. “Gooddesignisobvious.
Greatdesignistransparent.”
JoeSparano
@joesparano

58. user-centricdesign

61. NOSUCCESSFULPRODUCTHAS
EVERCOMEOUTOFAFOCUSGROUP

62. "IfIhadaskedpeoplewhat
theywanted,theywould
havesaid‘fasterhorses’."
HenryFord

63. THEREISNOEVIDENCE
HEACTUALLYSAIDTHIS

64. "Ifthereisanyonesecretof
success,itliesintheabilityto
gettheotherperson’spointof
viewandseethingsfromthat
person’sangleaswellasfrom
yourown."
HenryFord

65. designsuccess
formula...

66. Vision
+
Feedbackfromcustomers/users
+
Culture(consistency&expectations)
+
Techniques
JaredSpool
@jmspool

67. Unintentional

69. Unintentional self genius
activity-
focused

70. designdriven
Development

71. designgoesfirst

72. PROBLEM
DEFINITION
WIREFRAMES
+PROTOTYPES
USER
INTERFACE
DESIGN
ARCHITECTURE
APPLICATION
DEVELOPMENT
FRONT-END
DEVELOPMENT
MARKETING
CUSTOMER
FEEDBACK
RINSE&REPEAT

73. “Designisintelligencemadevisible.”
DonNewgren
Artist

74. definetheproblemandlet
designersdotheirjobs

75. workingwith
designers

76. whatdo
designersneed?

77. hint:
it’snotmoremoney

78. InterestingProblems

79. CreativeEnvironment

80. ASeatatTheTable

81. howwouldyoulikeyourdesign?
picktwo

82. FAST CHEAP
GREAT
FREE
UGLY,
RUSHED,AND
CARELESS
NEVERONTIME
DOESNOT
EXIST
YOUGET
WHATYOU
PAYFOR
DOESNOT
EXIST
TRASH
DOESNOT
EXIST

83. mainingredient:team

84. BUSINESSwithdomainexpertise
DESIGN ENGINEERING
balancedstartupteam

85. designiscore

87. PRE-ORDERNOW:WWW.GOLOMB.NET/BOOK
@VITALYG