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VITALY M. GOLOMB 
@VITALYG 
SEP 28TH, 2014 
pitching like a boss 
BOSPHORUS EDITION
+Investor 
CEED.VC
boss = confidence
why/who are you pitching?
what do you want them to do? 
call to action
90 SECOND ELEVATOR PITCH 
get the meeting
3 minute 
public pitch 
stand out 
get the meeting
20 MINUTE PRESENTATION 
get the deal
content
first things first
nothinG matters 
more than traction
so if you have traction 
lead with traction!
WHO IS THE CUSTOMER? 
WHAT IS THE PROBLEM?
PAIN KILLER 
NOT VITAMIN
MAKE IT OBVIOUS 
AND SHOW EVIDENCE
how is it currently 
being solved?
no competitors 
= 
no problem 
= 
no market
HARD? EXPENSIVE? SUCKS? 
HOW ARE YOU DIFFERENT 
AND BETTER?
NOW THE SOLUTION
BETTER, FASTER, CHEAPER, NEW
MINI DEMO 
1 
2 
3
F’IN
AND GROWING FAST
what’s your business model?
symmetric 
customer pays 
for experience
asymmetric 
3rd party pays 
for customer
DOES IT scale?
$4,000,000 
$3,000,000 
$2,000,000 
$1,000,000 
revenue 
$3.6M per employee 
$2.15M 
$1.25M 
$1.1M 
$691K 
$64K 
Craigslist Apple Google Facebook Amazon McDonalds
internet-driven 
customer acquisition
main ingredient: team
BUSINESS with domain expertise 
DESIGN ENGINEERING 
balanced startup team
what is your 
unfair advantage?
ACCOMPLISHMENTS 
MONEY RAISED? 
PARTNERSHIPS? 
GROWTH?
YOUR 
DECK
BODY LANGUAGE 
IS CRUCIAL
CONFIDENT STANCE 
OPEN HAND GESTURES 
SPEAK LOUD & CLEAR 
DON’T READ SLIDES 
ONLY TALK TO EYES 
A SERIES OF 1-ON-1 
CONVERSATIONS 
SMILE :)
want theSE slides? 
follow @vitalyg
one more thing…
coming in 2015 
download 
1st chapter 
free now 
www.founderco.com
Pitching Like a Boss - Startup Istanbul 2014

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