2. Kurt Medina
President
Medina Associates
www.medinaassociates.com
3. Jumpstart your marketing with the
50+ “Boomers to Seniors” Marketplace
• Learn proven strategies and insights for reaching 50+'ers.
• This will be a real "take-notes" session with Mature Market Expert
Kurt Medina! What’s working now … and what isn’t? 60 minutes of
usable content.
How is today’s uncertain economy affecting the mature markets? Are the Boomers
still the consumption engine everyone has assumed?
What about today’s marketing technologies? Is social media an answer or a distraction
for 50+’ers? What about direct mail? (You may be very surprised at the answers!)
Are there differences between younger and older 50+’ers? An Emphatic YES! We'll
demonstrate some of these to help sharpen your targeting.
Be able to understand your target market from inside their heads!
• See example after example of both good and bad 50+ promotional
work, concentrating on the critical facts you must know to succeed
with the mature.
4. All Media
• Examples will be shown of all DR media
» Direct Mail
» Print
» DRTV
» The Web
5. Handouts
• Full handouts for the presentation will be
made available at the session to every
attendee
• This is in addition to the FREE copy of
Medina’s 77 Truths About Marketing to
the 50+ Consumer softcover book (2009
3rd Edition) that every attendee will receive.
