1. UNPRECEDENTED INSIGHTS,
IN YOUR NEIGHBORHOOD.
EVERY PLACE HAS ITS OWN ENERGY. A FLOW CREATED BY ITS PEOPLE AND VISITORS AS THEY MOVE
THROUGHOUT THE AREA. CAPTURING AND UNDERSTANDING THIS MOVEMENT COULD MEAN BUILDING
MORE SUCCESSFUL CONNECTIONS.
PRECISION MARKET INSIGHTS:
PRECISION MARKET APH
IC S
ATIO
LOC ATION
N
UNPRECEDENTED ANALYTICS
OGR
DEM DATA RM
INFO
INSIGHTS OFFERS
BREAKTHROUGH PON
SE
ILE
MOB E RES EMENTS
SUR The more you know about where your audiences go and
MEASUREMENT, DEPTH
G
USA MEA
what they like in both the physical and digital worlds, the
AND RICHNESS OF
AUDIENCE PROFILES. better you can tailor communications and opportunities.
A TALE OF ONE CITY.
WHAT HAPPENS DURING A TYPICAL DAY IN PHOENIX?*
By identifying the top points of interest (POIs)—like
restaurants, banks, gas stations and shops—we can
see what keeps Phoenix busy.
80% of For lunch, casual Fast food sees
restaurant POIs dining makes up MORE THAN
are fast foods. 6 of the top 10 DOUBLE
Home improvement
restaurants. the traffic of
stores see a 16%
casual dining.
decrease in traffic.
Banks see 14% Coffee shops
more traffic now get 80% more
than between traffic now than
10 and 3 PM. from 6 to 10 AM.
Gas stations TOP FIVE stores for moms:
see 16% more Walmart
traffic than from Ross Dress for Less
10 to 3 PM. Target
Macy’s
Children’s Place
* This report was created based on aggregate and anonymous insights provided by the Precision Market Insights platform and extrapolated to present a full view of a national population segment.

2. A CASE OF TOURISM.
TOURISTS HAVE A BIG IMPACT ON PHOENIX.
AND HIGH-INCOME VISITORS ($75K+) ARE
THE ULTIMATE TARGETS. BUT WHO ARE THEY,
AND WHAT DO THEY DO WHILE IN PHOENIX?*
FIRST-CLASS GETTING A
TOURIST. CAFFEINE
32%
High-income visitors FIRS BUZZ.
make up 32% of tourists C L ASTT
F I R SS S On average, this group
32%
in Phoenix.
CLA tends to be near coffee
shops between 6 and
10 AM—1.87 times
more than Phoenicians.
GETTING AWAY ENJOYING
FROM IT ALL. SOME R&R. THEIR TOP FIVE
Forty-four percent of In August, only 16% of MARRIOTT
high-income visitors hail high-income visitors CHOICE
from California, New appeared to have stayed at WYNDHAM
Mexico, Texas, New York a top national hotel chain. HILTON
and Colorado. STARWOOD
94.2 MILLION
RETAIL CUSTOMERS
AMERICA’S LARGEST 4G LTE NETWORK. 4G LTE NETWORK AVAILABLE TO MORE THAN
230 MILLION PEOPLE
IN MORE THAN 400 MARKETS ACROSS THE U.S.
=
$70 BILLION INVESTED
SINCE 2000 TO BUILD 4G LTE NETWORK
DISCOVER YOUR AUDIENCE.
PROPEL YOUR MARKETING OPPORTUNITIES.
Discover how Precision Market Insights can help you better connect with your audiences. Learn more
at verizonwireless.com/precision and by emailing us at precision@verizonwireless.com.
* This report was created based on aggregate and anonymous insights provided by the Precision Market Insights platform and extrapolated to present a full view of a national population segment.
Network and coverage maps at vzw.com. ©2012 Verizon Wireless.