Social media marketing has become a strong tool to generate leads for several businesses across the globe and across industries. Check out few ways to generate lead by leveraging social media channels.

1. Social Media
Lead Generation
VIA

2. Primary Requirements for Lead Generation
Identify
Industry KEYWORDS
Identify
Target AUDIENCE
LEAD
SEARCH
Identify
LOCATION

3. Keyword Search
Use Google adwords
keyword search
Use Tagcrowd.com

4. Lead Generation via LinkedIn
LinkedIn

5. Lead Generation via LinkedIn
Group Discussion Participation Group Inmail Marketing
2
TYPES

6. LinkedIn Lead Generation Process
Join relevant LinkedIn groups based on
the target people.
Look for relevant Discussions
Participate in the discussion
Connect with the target audience
Build relationship and pitch your
offerings

7. 1. Search for LinkedIn Groups
Make a list of Keywords
(Industry level)
Search for relevant groups
based on the keywords.
Make a list of relevant groups

8. 2. How to filter Relevant Groups ?
Look for the Group status, i.e.
Join the groups which has the
status “Active” or “Very Active”
Click on every group information
“i” and see group information.
Check the Group statistics and
check demographics of the
group.
Join the Relevant listed Groups
Search for relevant discussions

9. 3.type 1: Discussion participation

10. 3.type 2: Inmail marketing
Look for Target audience in the
discussion. ( Required
Company and Designation )
You can reply to the comment
publicly as a thought leader and
build transaction.
You can also reply to the
particular target by replying him
privately as an Inmail via
Group.

11. Inmails samples
A compelling subject line.
Introduce who you are.
Mention how you are connected.
Give the purpose of connection.
Give the recipient the reason of act.
Create Interest to connect
- Download whitepaper
- Participate in a webinar
- New offerings etc …

12. Types of Inmails
1. Regular Inmails
2. Group Inmails
3. Event Invite Inmails
4. Post event Inmails
Types of inmails are categorised based
on the purpose and occasion for
connection.
All the inmails mainly leads to connect.
Every Inmail has 1,000 character limit
4. Talent acquisition Inmails

13. Twitter
Lead Generation via Twitter

14. Twitter Lead Generation Process
Monitor for tweets with the keywords
Connect with tweeps
Send them a formal DMs
Mention them on your tweets

15. Twitter Monitoring Tools

16. Monitor tweets

17. Twitter Direct Message
DMs can be sent only to the tweeps who
follow us.
Give the purpose of connection.
Give the recipient the reason of act.
Every DM has 140 character limit

18. Few Others
Lead Generation

19. QUORA
Quora is a Bookmarking site.
Follow Topics which is your target.
Monitor for discussions.
Follow & connect with the person by
sending him a message.
Connect the person on social media

20. FORUMS
Join relevant forums with gmail ids.
Monitor for discussions.
Participate in the discussions.
Connect with the prospects

21. WEBINARS & HANGOUTS
Participate in webinars organized by competitors or any general.
Make a list of participants on webinar.
Use webinar #Hashtags and connect with the prospect during the event.
Give a brief of the offerings and benefits from the products or service.