Blands Law Social Media Presentation
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Social Media Policies - The Why and How?!
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Blands Law Social Media Presentation
- 1. The Importance of a Social Media Policy in the Workplace Contact: Vivienne Storey BlandsLaw vstorey@blandslaw.com.au www.blandslaw.com.au
- 2. Scope of Presentation. Part 1: Why every business needs a social media policy. Part 2: Considerations in writing a social media policy. www.blandslaw.com.au
- 3. The Importance of Social Media Social Media Revolution video. www.blandslaw.com.au
- 4. What is Social Media? Media that is internet based for the sharing of information, The social media world is a big one. (VERY big). Examples: Facebook Twitter Youtube www.blandslaw.com.au
- 5. What is Social Media? Social media is simply a conversation that is supported by online tools Most companies and businesses are lagging behind when it comes to understanding and embracing social media. www.blandslaw.com.au
- 6. Why do you need a social media policy? Ban: doesn’t work. Employees can still engage on social media on smartphones and find ways to circumvent the restrictions on the internet. Why would you want to ban social media? It is a great tool for your business. You need a policy in place to give employees some guidance and as an employer, some recourse if things go wrong. www.blandslaw.com.au
- 7. Why do you need a social media policy? Interesting Statistics 2 out of 3 people worldwide visit social networking sites. One study: each negative social media comment costs 30 customers Another study: 34 percent of adults are using social media as an outlet to rant about brands and services (Bad PR!) A customer review through social media reaches on average 45 people, two thirds of which said they would change their buying habits upon reading the review. www.blandslaw.com.au
- 8. The flip side.... Social media is an important tool in employee engagement. Younger workers in particular have been reported as not considering working for a company that bans social networking. www.blandslaw.com.au
- 9. Why have a Social Media Policy? To protect your business. To grow your business. www.blandslaw.com.au
- 10. Legal Considerations. You need to be aware of some legal considerations when developing a social media policy such as: Privacy issues (both employer and employee) Monitoring Brand, reputation and IP protection www.blandslaw.com.au
- 11. Legal Considerations Additionally, you need to understand that unless you have a policy in place, you may find it hard to discipline staff for what you consider to be inappropriate use of social media. This is a general employment law consideration. www.blandslaw.com.au
- 12. Legal Considerations-Examples Workplace Surveillance Act 2005 S17: you cannot block internet access to particular websites unless you are acting in accordance with a policy already in place. S16 you cannot monitor employees when they are ‘not at work’. S10 you must notify employees in the appropriate form if you plan to monitor them. www.blandslaw.com.au
- 13. How to Develop your Social Media Policy? (1) http://mysocialmedialawyer.wordpress.com/ What is your purpose? What do you actually want to gain or achieve out of using social media? Will it be a sales tool, or simply a means of disseminating information? Will you be trying to engage employees or customers, or both? Do you want to use it for market research purposes? Is it for advertising? Who is going to take ownership of it? www.blandslaw.com.au
- 14. How to Develop your Social Media Policy? (2) Budget Training Monitoring Crisis Management www.blandslaw.com.au
- 15. Sample Social Media Policy Available at:Sample Social Media Policy. http://www.blandslaw.com.au/checklist_ssmp.html www.blandslaw.com.au
- 17. Purpose
- 19. Setting up and General Use of Social Media
- 20. Access to employee communications
- 23. Do I Need a Lawyer? You need to have some control over the content that employees publish. Lawyers are adept at identifying the issues in contention and drafting a policy to take account of these. Need to able to have recourse in the case of a breach of policy. www.blandslaw.com.au
- 24. BlandsLaw Expertise We can tailor packages for many business and specialise in: Drafting your social media policy Training Crisis Management Explain the Legal Considerations www.blandslaw.com.au
- 25. Level 1, Byfield St North Ryde, NSW, 2113 PH: 02 9805 5600 www.blandslaw.com.au twitter.com/BlandsLaw twitter.com/mysocialpolicy www.blandslaw.com.au
Editor's Notes
- This presentation will endeavour to cover off on the basics of social media, hopefully after which you will be convinced that all businesses need a social media policy.Following this, the presentation will then cover aspects that needs to be considered in writing a social media policy.
- Point One:There are many different types of social media. There are hundreds, and possibly even thousands of different social media platforms.Wikipedia defines social media as “media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques” but it is basically (CLICK) any media that is internet based, for the sharing of information.Point Two:The world of social media is probably even bigger than what you suspected. There are many different statistics around, and it is hard to get a concrete handle on the statistics, but it is estimated that there are approximately 272 million users worldwide, easily making it the number on platform for creating and sharing information and ideas.Half of those users say they access their profiles at least every other day.Source (http://socialmediastatistics.wikidot.com/overall-stats).Point Three:Some of the most common sites, which you would be more than familiar with, and possibly the most concerned about in the context of having a social media policy are ones like (ClicK) Facebook, (CLICK) Twitter and (CLICK) Youtube and the like.
- Social Media is not a scary or new concept. It is simply a conversation supported by online tools. So essentially it is a new way of doing something that you have already been doing for a long time anyway....conversing.
- Social Media is not going away.
- CONSOLIDATION:These and other statistics you are know doubt aware of should have convinced you that your business needs a social media policy.Maybe you are thinking “Its all too hard, my social media policy is simply going to be to ban all social media in the workplace” but this is a naive point of view. Whether you like it or not, your employees are engaging in social media on a day to day basis. They can do it in personal hours, but they can also do it during work hours through other means such as phones. Moving away from the defensive point of view, social media presents a fantastic opportunity to grow your business. Used well, it can become an integral part or your marketing, and is a great way to engage customers.So there are really two main reasons for having a social media policy in the workplace.(CLICK) One, is to protect your business and (CLICK) two, is to grow your business.There can be many other reasons to have a social media policy, but these would have to be two of the most major considerations to take into account.are enough statistics around to
- Eachindividal issue is going to be more or less important to each individual company, you need to consider these issues and what you most important areas of concern are. Think about and write down some issues before visiting a lawyer.
- Now we get done to the nitty gritty, where do I start with developing a social media policy?If you have been following my blog, you would know that I have discussed this at length. You can have a look at it at here (CLICK) http://mysocialmedialawyer.wordpress.com/ But in short, as a start, you need to develop a strategy for social media. (CLICK). The strategy needs to be based on such things as;What is your purpose? (CLICK)What do you actually want to gain or achieve out of using social media? (CLICK)Will it be a sales tool, or simply a means of disseminating information? (CLICK)Will you be trying to engage employees or customers, or both? (CLICK)Do you want to use it for market research purposes? Eg. To track what might be being said about a product/service(CLICK)Is it for advertising? (CLICK)Who is going to take ownership of it?
- Once you have decided on the strategy, you need to consider other things such as (CLICK)Budget: social media is not free. The expense involved is mainly a time one, either your time, or someone elses’. You will also need to consider in your budget, the services of professionals such as a solicitor, a strategist, some PR and possible website upgrades.(CLICK)Training: you and your employees need to be trained, on an ongoing basis regarding the use of social media(CLICK)Monitoring: If you havent already, you need to consider monitoring. This means monitoring what is being said about you or your company or your products. You may needs to also consider monitoring your employee activities in regards to social media, but you need to advise them of this firstly.(CLICK)Crisis Management: just like an OH & S or other policy, what is going to be your companies reaction to a ‘crisis’ if it happens. By crisis, I mean things like twittering or blogging etc about inappropriate topics etc etc. These types of crises are few and far between but it is worth giving some thought to what you would do in this situation.
- Once you have considered all these questions, as a start, BlandsLaw have put together a sample Social Media Policy for you to have a look at. You can dowload it for free at our website. It is really intended as a guide to give people an idea of some of the types of issues they may need to address in their policy. Every business is different and every businesses aim with social media will be different. With this is mind, the policy really needs to be tailored for your individual circumstances.
- Firstly (CLICK), you need to be able to have some control over the content that employees are allowed to put on the various social media outlets concerning the business. Any comment/post that paints the company in a poor light or discloses confidential information about hiring/firing/strategy is damaging and employees should be informed through a properly drafted policy of what their obligations are and the potential problems for them if they breach the policy. (CLICK) Identifying these issues and drafting the policy to protect the business is where the lawyer comes in. Different businesses may also face different issues with the use of social media. For example, I would refer to the excellent article regarding the use of social media when recruiting; particularly if you’re an HR company. Also (CLICK) for a policy to be effective you need to be able to have recourse to it in case of a breach – to be absolutely sure that you do have effective recourse to take action over a breach of your social media policy I would strongly advise you get some legal expertise involved at the drafting stage. A good social media lawyer can put you accross all the potential issues and really assist with business protection
- (CLICK)Social media is a complex area of expertise, encompassing several key areas of law, and is best managed by a law firm that fully understands all the commercial implications plus is familiar with the nuances of this space. BlandsLaw practices active participation in social media itself and in addition has extensive expertise in workplace and commercial law, both important commercial considerations in assessing your social media activities for risk assessment.. Accordingly we consider ourselves well placed to advise companies on the many aspects of social media on a National and International Level. (CLICK)Drafting your social media policy: Through consultation with our clients we can develop a social media policy tailored specifically to their business and addressing specific requirements and potential areas of risk. We have developed our own proprietary social media health check list that we work with clients to determine your level to exposure to risk. We can provide either a general company policy or a customised policy that covers a specific project such as a media campaign or event. (CLICK)Training: We can help “train the trainer”....train key people within your organisation to assist them with ongoing training programs for their own staff. Also, BlandsLaw can provide training to all company employees, usually done on a departmental basis to cover specific focus, on an ongoing basis. This training can additionally include if you wish how to use social media effectively to communicate your company message safely. We have a number of specialists who work with us who are able to provide this additional service if required. (CLICK)Crisis Management: BlandsLaw can provide 24x7 access to legal assistance if your company encounters a social media crisis. We additionally can develop with you a social media legal crisis management that your own internal people can use as a reference in undertaking their own social media activities and exposure points Contact us, and we can develop a proposal surrounding all or some of these areas, and negotiate a fixed fee to get you on your way, and fully covered when it comes to social media.