Your customers interact with your business in many ways. It may be your offline channels or Online. They leave behind transactional data that is stored in your marketing compartments. Here is how you make sure you don't bombard them with different messages in different channels

1. When Offline meets Online

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Your customers transact in so many different ways

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Leaving behind transactional data that is
stored in compartments
Offline CRM Email Mobile App
Clickstream TV ads Retail store

4. Work the magic of data
Customer
One-view
TV
The combination of
channel, time, creative that
drives people to your
website
Offline CRM
Desktop
website
Mobile
website
App
Online Data
collected
through Vizury
tags
Number of Visits,
Product seen,
Products carted,
Products bought,
Registered or not
Past purchases, Total
Value of Purchases,
Gender, Age Shared on SFTP
location as an excel
file with daily updates
Connected through
hashed CRM ID
Programmatic
Google, Facebook
Local DSPs
Call Centre
Prioritize high-value callers
based on their intent scores

5. Let’s Deep Dive
TV

6. Measuring the impact of TV ads on
online business transactions for a leading online
furniture brand

7. Infotainment
channels have the
best performance
during 4PM slot.
TV
Works!
2nd spot Ad
is more
effective
than 1st spot
Ad
Ad on English
entertainment
channel creates
an immediate
impact on
website traffic for
the
next
1 minute
Animal Planet,
Discovery, TLC
ads perform
well during
4PM slot.Analyse and Optimise theTV
Spend…
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8. Latency of weekend Ads
Latency of Ads on Friday evening till Saturday
is very evidently visible on Sunday from 10 AM
to 1PM. Latency of weekend ads also trickles
down to Monday.
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9. ImpactofTVonFacebook
&Email
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10. ROI with Second Screen Engagement…
30k Daily Visits
1000 Conversions
$2500 Avg.
Order Value
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11. Let’s Deep Dive
Call Centre

12. How a leading Insurance company in India used
online behavior data used to influence offline
customer transactions

13. Policies
seen?
Bought
earlier?
Last
activity?
City?
Repeat
visits?
Time
spent?
Over 30 online behavioral attributes drive call center
transactions offline
Source
to
access
website?
Number
of
sessions?
Category of
the plan?
Number of
plans
seen?
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14.  Visited site 5 times in last one
week
 Made 3 visits to a specific
insurance plan
 Filled up the enquiry form
 Was researching multiple
insurance policies
 No clear interest shown in
sessions
 Filled up the enquiry form
Score Score
“HOT” Lead “COLD” Lead

15. User BPriority Call Back  Visited once 3 days back
 Dropped off from the home page
 Was researching multiple
insurance policies
 No clear interest shown in
sessions
 Filled up the enquiry formimprovement in their sales funnel efficiency, call center can
efficiently prioritize "Hot” leads
Results
“HOT” Lead “COLD” Lead
4X
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16. User scoring mapped with call center disposition
data
Lead Score Bucket: 0-2.5 Lead Score Bucket: 30+
Users with Lead score of 30+ are more likely to purchase a policy
48% 73%Contacted
19% 22%
Not Interested
16% 13%
Interested
5% 18%Sales
“COLD” “HOT”

17. Let’s Deep Dive
Onsite Personalization basis
Next BestAction

18. Onsite Personalization helps a leading bank meet
offline customers across online channels

19. Engaging with existing customers: Across channels with personalized
offers for ‘Winter-Carnival’
Personalized ad-banners are
shown
One to one personalized offers
and a delighted Customer!
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Identify existing customers on the
Bank website & other channels

20. Website Personalization Impact – 4x Jump in
CTR!

21. Generic Home Page Offers
–CTR of 0.4%
Personalized Home Page
Offers – CTR of 1.6%

22.  Unique offers personalized for each CRM ID based on NBA
recommendation
 More than 25% of all homepage visitors in 3-day period shown
personalized offers
 4x Jump in CTR from personalized offers compared to generic
offers
In short, here’s what
happened…

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24. Thank you