SlideShare a Scribd company logo
1 of 4
Success Stories
http://www.zalora.com/Tailoring higher
App sales
Vizury is a preferred partner for us, delivering
strong performance for our mobile app retargeting
campaigns. We saw a meaningful jump in the
scale of our retargeting program after we started
working with Vizury. Vizury delivered 2x better
scale at the same ROI when compared to some
other app re-engagement partners. Their ability to
optimize towards an ROI and their expertise in
various channels including Facebook truly helps!
Kaushal Bhalotia
Head – Online Marketing
“
CASE STUDY:
T H E C L I E N T
• Leading online fashion retailer in Asia
• Over 10 million mobile app users across the sub-continent
O B J E C T I V E S
1. Retarget app drop offs
2. Boost in-app conversions
3. Optimize acquisition spending
T H E V I Z U R Y S O L U T I O N
• SDK-less integration for data collection
• Banner deep linking to ensure user lands on the product page
• Android & iOS compatible to maximize reach
• Integrated with leading mobile app publishers like Google,
Facebook, InMobi, MoPub, Smaato, Nexage, Appnexus
• Optimization with bidding based on 100+ parameters and
HTML5 banners with customized messaging
R E S U L T S
18%
2x
VIZURY CONTRIBUTION TO
IN-APP TRANSACTIONS
HIGHER IN-APP CONVERSION
RATE FOR VIZURY CAMPAIGN
Thank You
Website: www.vizury.com
Email: mobile@vizury.com
© Copyright 2015 Vizury | All Rights Reserved

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Zalora App Marketing Success Story

  • 2. http://www.zalora.com/Tailoring higher App sales Vizury is a preferred partner for us, delivering strong performance for our mobile app retargeting campaigns. We saw a meaningful jump in the scale of our retargeting program after we started working with Vizury. Vizury delivered 2x better scale at the same ROI when compared to some other app re-engagement partners. Their ability to optimize towards an ROI and their expertise in various channels including Facebook truly helps! Kaushal Bhalotia Head – Online Marketing “
  • 3. CASE STUDY: T H E C L I E N T • Leading online fashion retailer in Asia • Over 10 million mobile app users across the sub-continent O B J E C T I V E S 1. Retarget app drop offs 2. Boost in-app conversions 3. Optimize acquisition spending T H E V I Z U R Y S O L U T I O N • SDK-less integration for data collection • Banner deep linking to ensure user lands on the product page • Android & iOS compatible to maximize reach • Integrated with leading mobile app publishers like Google, Facebook, InMobi, MoPub, Smaato, Nexage, Appnexus • Optimization with bidding based on 100+ parameters and HTML5 banners with customized messaging R E S U L T S 18% 2x VIZURY CONTRIBUTION TO IN-APP TRANSACTIONS HIGHER IN-APP CONVERSION RATE FOR VIZURY CAMPAIGN
  • 4. Thank You Website: www.vizury.com Email: mobile@vizury.com © Copyright 2015 Vizury | All Rights Reserved