Here's how Zalora, a leading online fashion retailer in Asia used Vizury Remarketing and Re-engagement offering to boost in-app conversions by 3 times!
2. http://www.zalora.com/Tailoring higher
App sales
Vizury is a preferred partner for us, delivering
strong performance for our mobile app retargeting
campaigns. We saw a meaningful jump in the
scale of our retargeting program after we started
working with Vizury. Vizury delivered 2x better
scale at the same ROI when compared to some
other app re-engagement partners. Their ability to
optimize towards an ROI and their expertise in
various channels including Facebook truly helps!
Kaushal Bhalotia
Head – Online Marketing
“
3. CASE STUDY:
T H E C L I E N T
• Leading online fashion retailer in Asia
• Over 10 million mobile app users across the sub-continent
O B J E C T I V E S
1. Retarget app drop offs
2. Boost in-app conversions
3. Optimize acquisition spending
T H E V I Z U R Y S O L U T I O N
• SDK-less integration for data collection
• Banner deep linking to ensure user lands on the product page
• Android & iOS compatible to maximize reach
• Integrated with leading mobile app publishers like Google,
Facebook, InMobi, MoPub, Smaato, Nexage, Appnexus
• Optimization with bidding based on 100+ parameters and
HTML5 banners with customized messaging
R E S U L T S
18%
2x
VIZURY CONTRIBUTION TO
IN-APP TRANSACTIONS
HIGHER IN-APP CONVERSION
RATE FOR VIZURY CAMPAIGN