Online Marketing Strategy for Emerson College to increase the number of applications

1. Online Marketing Strategy Office of Graduate Admission EMERSON COLLEGE Vishal Maru April 6, 2010

2. Research

3. Research Program Relevance 3rd Party Websites Quality of Education Consultancy Services University Ranking Emerson Website Industry Connections Students & Alumni Job Prospects Social Networks Faculty

4. Research The Ideal Student Region Culture Industry

5. Online Marketing Channels Lead Generation Affiliates Search Social Media Email Marketing (Acquisition)

6. Online Marketing Channels Conversion Usability Web Analytics Email Marketing (Conversion)

7. Search Observations ? Poor Optimization code <meta name="Keywords" id="Keywords" content="Arts, Boston Colleges, Communication, Communications, Emerson College, film, Film School, Majestic Theatre, Media Arts, Performing Arts, video, Video School, Professional Studies, Adult Education, Adult Ed, Continuing Education, " /> <meta name=“description”/>

9. Internal links

10. Content

11. HTML

15. Create and manage content

18. Measurement

19. Navigation Schemes

20. Content

21. Distribution of Content

24. ROI + Better Student Quality

25. Thank you