A presentation on the Internet market in Serbia at the Internet Hungary 2011 conference presented by Ivan Minic and Vladimir Ceric

1. Internet in SerbiaAD 2011 Ivan Minić & Vladimir Cerić Internet Hungary 2011 conference 11.10.2011. Siofok, Hungary

2. My company: Burek.com, part of CEMP.hu Few important ones: in 2002. founded Burek.com, the biggest local community with 1.300.000 members in 2008. became part of CEMP in 2009. started Serbian version of ConQUIZtador (now over 450.000 players) in 2010. started Serbian version of TotalCar Other than that: Spent 10 years as web designer and developer. Over 300 projects under the belt. IAB Serbia recognized expert for advanced targeting and social media marketing. Webit CEE consul. Who am I? I am Ivan Minić!

3. And I am… Vladimir Cerić Active on the Serbian IT market since 1997 Started my career in a local IT publishing company „PC Press“ in 1998 Transferred into corporate waters in 2006, and have worked for PR and Marketing departments of Microsoft and Siemens in Serbia Now I own Arcadia Consulting, a company focused on print, video and Web content creation and editing for IT companies, with clients such as Microsoft, Cisco, SAP, Ericsson, ComTrade Group…

4. BusinessEnvironment in Serbia

5. IT MarketConditions

6. Where’s Internet in all of this?

7. Serbia in numbers: 9.900.000 cellphones! 2.400.000 Internet connections! Year: 2010 Source: RATEL

8. Serbia in numbers: Year: 2010 Source: RATEL

9. Serbia in numbers: Year: 2010 Source: RATEL

10. Serbia in numbers: Year: 2011 Source: Telenor

11. Serbia in numbers: Year: 2010 Source: RATEL

12. Serbia in numbers: Year: 2010 Source: RATEL

13. Serbia in numbers: Year: 2010 Source: RATEL

14. Serbia in numbers: Year: 2010 Source: RATEL

15. Serbia in numbers: Year: 2010 Source: RATEL

16. With almost 3 million profiles, we are among the Top 20 Facebook communities in Europe and No1. in the region Almost any person present on the Internet has an account Major brands have over 100.000 fans, and often over 20.000 likes on Wall posts No accurate data on Twitter accounts – estimations go to over 200.000 registered users No relevant data on advertising budgets spent on FB – too early Facebook & Twitter Mania

17. Revenues from online: Year: 2011 Source: MasterIndex

18. Revenues from online: Year: 2011 Source: MasterIndex

19. Infostud.com – a group of employment/education sites, with an add-on of used car online marketplace Donesi.com – online service for ordering food in major cities in Serbia (online+mobile) Groupon Clones – Grupovina, Kolektiva, Kupi.me, and 25 others competing on a small market Online bookstores and minor shops – reduced outreach due to e-commerce and shipping and handlinglimitations Non-advertising Based Revenue Sites Year: 2011 Source: MasterIndex

20. The law regulating electronic communication has been adopted in June 2010, with lots of controversy Digital signatures are yet not an integral part of regular business operations – there are only four official registrants so far The Direction for Digital Agenda (former Ministry for Telecommunications and Information Society) is supporting many initiatives and building new solutions i.e. E-Uprava portal for e-government services for citizens Regulatory Framework

21. Legal regulations for advertisements are often violated in mainstream media (primarily TV), so no one is looking at the Internet market for offenders Bloggers are in the „gray zone“ – blogs are not adequately covered by law and are currently considered as a public media, with all obligations and risk of possible penalties covered by laws regulating the media scenery E-commerce is limited with many regulations and restraints from financial institutions, primarily banks Absence of PayPal is limiting the potential of Internet-based businesses Regulatory Framework

22. Creative onlineadvertising in 2011 in Serbia

23. Sidekick banner Client: Telenor Campaign: Sensation Format:120x600+900x600 File size: max. 140kB

24. Sidekick banner Client: Telenor Campaign: Sensation Format:120x600+900x600 File size: max. 140kB

25. Sidekick banner Client: Telenor Campaign: Sensation Format:120x600+900x600 File size: max. 140kB

26. Sidekick banner Client: Telenor Campaign: Sensation Format:120x600+900x600 File size: max. 140kB

27. 4 side branding Client: Telenor Campaign: MBB Format: 58-70px + 300x250 overlay www.naslovi.net 5 dana

28. VIDEO TAKEOVER Client: Telenor Campaign: Sensation Format:1600x1200px File size: max.80KB+3MB

29. VIDEO TAKEOVER Client: Telenor Campaign: Sensation Format:1600x1200px File size: max.80KB+3MB

30. Transparent takeover Client: NesCafe Format: 1600x1200 Targeting: 6-9 AM Frequency capp: 1 per visit

31. Transparent takeover Client: NesCafe Format: 1600x1200 Targeting: 6-9 AM Frequency capp: 1 per visit

32. Transparent takeover Client: NesCafe Format: 1600x1200 Targeting: 6-9 AM Frequency capp: 1 per visit

33. Transparent takeover Client: NesCafe Format: 1600x1200 Targeting: 6-9 AM Frequency capp: 1 per visit

34. Transparent takeover Client: NesCafe Format: 1600x1200 Targeting: 6-9 AM Frequency capp: 1 per visit