I had to do a presentation with my dear collegue on the topic "Tourism product of TUI" and we put a lot effort on the research and visual part of the presentation. So I am sharing it in hope it will help someone :)

1. Tourism Product of TUI
Mateja Hodak
&
Vladimir Vujeva

2. Content
1. Introduction
1.1. Definitions*
1.2. TUI AG at a glance
2. TUI Sectors
3. TUI Travel PLC
3.1. Sectors
3.2. Brands
4.
5. Conclusion
6. References

3. Definitions
Tour operating – a process of combining aircraft seats and
beds in hotels (or other forms of accomodation), in a
manner that will make the purchase price attractive to
holidaymakers
Package holiday – a prearranges combination of at least two
of the following: -transport
- accomodation
- other significant
tourist services
Tourism product – an amalgam of what tourist does at the
destination and the services used to make a holiday
experience possible

4. TUI AG at a glance
• Europe’s leading travel group
• Head office - Hannover
• Mission – Putting a smile on people’s face
• Values – Opening doors, Going beyond, Enjoying
life, Creating Value
• Facts – 74,000 employees
- 30 million customers
- 232 hotels
- 130 aircraft
• Sustainable development

6. TUI Sectors
TUI Travel
TUI Hotels & Resorts
Cruises

7. TUI Hotels & Resorts
• No. 1 leisure hotelier in Europe
• 232 hotels and more 155 000 beds in 24
countries
• Focus on **** category (more than 60%)
• High occupancy rate (80%)

9. Cruises
• Joint venture between TUI AG and the US-
shipping company Royal Caribbean Cruises
• Berlitz Cruise Guide
• 4 Cruises (Mein Schiff 1,2,3,4)

10. TUI Travel PLC
• 2007 merged with the British company First
Choice Holidays
• Head office – London
• 31 source markets
• Over 220 brands
• 3 main sectors: Mainstream
Accomodation & Destinations
Specialist & Activity

11. Key source markets

12. Brands

13. TUI Travel - sectors

15. http://www.tuitravelplc.com/content/%E2%80%98simon-ogre%E2%80%99-thomson-tv-
advert-2013

27. • TUI as No 1 Europe travel group provides wide range of
products and services to its customers
• For them customer is on the first place and holidays are
designed with a lot of attention
• Very easy for customers to have a look at their package
holidays on their web pages or by reading their specialized
brochures
• Number of customers that entrust their holidays with TUI,
markets they cover, number of brands, employees, etc.
show the real size of the TUI group and how difficult is to
compete with TUI
• However, TUI is not commited only to their customers, but
also employees, environment, shareholders, societies in
which they operate, etc. Sustainable development

28. About TUI AG online available at: http://www.tui-group.com/en/company
About TUI Travel PLC online available at: http://www.tuitravelplc.com/about-
us#.U0WgYoWijvY
Brand experience online available at: http://www.tuitravelplc.com/brand-
experience#.U0Wg_4WijvY
Brands – Thomson online available at: http://www.tuitravelplc.com/brand-
experience/explore-all-our-brands/1/356/?atoz=true&qt-
brands_a_z=3#.U0b0r4WijvY
Cooper, C., Fletcher, J., Gilbert, D., Sheperd, R., Wanhill, S. (2008) Tourism:
Principles and Practice, Longam, Harlow-Essex, Pearsons Education Ltd.
Čavlek, N. (2014) Intermediaries in Tourism – Lecture notes, Faculty of
Economics and Business, University of Zagreb
Čavlek, N. (2014) Tourism Demand, Supply and Trends – Lecture notes, Faculty
of Economics and Business, University of Zagreb

29. Group profile online available at: http://www.tui-
group.com/en/company/profile
Kalamota Island Resort by Karisma, Thomson for Couples, online
available at: http://www.thomson.co.uk/destinations/europe/croatia/croatia-
dubrovnik-and-islands/kolocep/hotels/kalamota-island-resort-by-karisma.html
Sectors online available at: http://www.tui-group.com/en/company/sectors
Skanes Family Resort, Thomson Family Resorts, online available at:
http://www.thomson.co.uk/destinations/africa/tunisia/tunisia/skanes/hotels/ska
nes-family-resort.html
Sustainable development online available at: http://www.tui-
group.com/en/sustainability
TUI Cruises online available at: http://www.tui-
group.com/en/company/sectors/cruises
TUI AG Facts and Figures online available at: www.tui-
group.com/dms/konzern/profil/TUIAG_Factsheet_en/Factsheet_englisch_01_
2014.pdf

30. TUI Group overview (2014) online available at: www.tui-
group.com/dms/konzern/profil/TUI_group_overview_/2014_01_tui_group_ov
erview.pdf
TUI Hotels & Resorts online available at: http://www.tui-
group.com/en/company/sectors/hotels
TUI Travel PLC Fact Sheet (2014) online available at:
http://www.tuitravelplc.com/about-us#.U0WgYoWijvY
Video library online available at:
http://www.tuitravelplc.com/content/%E2%80%98simon-ogre%E2%80%99-
thomson-tv-advert-2013#.U0b31YWijvY