Связывая миры – виртуальный и реальный (c) Enon Landenberg. Digital marketing 2010
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Digital marketing conference 2010. Связывая миры – виртуальный и реальный. (c) Инон Ланденберг (Enon Landenberg), Publicis E-dologic CEO.
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Связывая миры – виртуальный и реальный (c) Enon Landenberg. Digital marketing 2010
- 8. The most amazing project for the Most amazing brand in Israel
- 11. facebook
- 13. hours where Donated for the community . 54,000
- 14. members on the page 15,000
- 15. Events in real life and on the fan page 250
- 17. Interactions on our page 62,000
- 18. wall Posts 2,100
- 20. The TV Ad was uploaded on facebook a day before it was on TV
- 23. Photo Albums 417
- 24. Photos in the albums 77,000
- 25. comments on photos 5,500
- 26. Tags on the photos 169,000
- 27. users changed their profile image More than 2,000
- 29. The grand finale
- 30. Pixel image (GIGA PIXEL) 1,000,000,000
- 31. People tagged them self to it 4,600 More than
- 33. Number 1 communication brand in Israel
- 34. 100100010 01111 00111 00110001111 ( the first digital village )
- 35. Welcome to Coca-Cola DIGITAL Village 2010
- 37. Website out! Fan Page In!
- 38. All the content
- 39. Interactive map
- 40. All the info
- 42. Live Video from Coca-Cola DIGITAL Village 2010
- 44. Subscribe to Coca-Cola DIGITAL Village 2010
- 45. You must have a facebook account to subscribe to the village
- 46. The personal On hand ID
- 47. Every teenager got an Bracelet containing a RFID code
- 48. The teenager ’ s Facebook Account was attached to the RFID code Which allowed the teengers to use their Facebook in the real world
- 49. The Real Life LIKE BOX
- 50. 40 different Like readers
- 51. This is how it looks inside
- 52. Every box sent a different Status to the users Facebook
- 53. Every time a teenager touches A box a Like status appears On the users Facebook
- 54. We had an average of 25 Likes for every user on the village
- 55. The Real Life LIKE On users profile
- 57. The Real Life LIKE control
- 59. The Coca-Cola Village 2010 DIGITAL Payment Method
- 60. The code on the bracelets was used As the payment system on the village
- 61. By touching a readers on the bar the Teenager could get up to 7 coca-cola Cans or rent towels, MP3 players and much more
- 63. The Real Life Image Tagging
- 64. Using a mobile RFID reader Connected to a camera we did online Tagging Of images to the users Facebook account.
- 65. The photographer took pictures of the teenagers, they touched him with their personal bracelets. The pictures were uploaded And tagged Online to Their Facebook account.
- 67. The most Active page On facebook Israel