www.digitalconference.ru Мир вне браузера. Вы уже научились использовать сенсорные поверхности, приложения с геолокацией и интерактивное телевидение?.. Dale Herigstad, Possible Worldwide, Лондон, Великобритания

2. BEYOND
MEDIATHE
SPACEBROWSER

3. MEDIA
WHERE
MEDIATHE
SPACEAUDIENCE
IS

4. BROADENED
DIGITAL
EXPERIENCES
MEDIAAWAY
SPACEFROM
THE
COMPUTER

5. A
MEDIAKEY
SPACEINSIGHT:

6. NOW
MEDIAAND
SPACENEXT

7. DESIGNING
THE
FUTURE
MEDIATO
SPACEGUIDE
THE
PRESENT

8. 1 PUBLIC
MEDIA
2
MEDIAMOBILE
SPACEAPPS
3 NEW
TELEVISION

9. 1 MEDIAPUBLIC
SPACEMEDIA

10. DYNAMIC
1 PUBLICADVERTISING
MEDIAFOR
ACCENTURE

11. 1 PUBLICLAYERED
MEDIAAUDIENCES

12. 1 PUBLIC
MEDIA

13. CNN PIPELINE NEWS
ACCENTURE
1 PUBLICTIGER WOODS
MEDIAWEATHER CHANNEL
SPORTS CHANNEL

14. 1 PUBLIC
MEDIA

15. 1 PUBLIC
MEDIA

16. 1 PUBLIC
MEDIA

17. 1 PUBLIC
MEDIA

18. 1 PUBLIC
MEDIA

19. CANNES
1 PUBLICLIONS
MEDIATOUCHWALL

20. DIGITAL
1 PUBLICWATERING
MEDIAHOLE

21. 1 PUBLICRFID
MEDIAINTEGRATION

22. 1 PUBLIC
MEDIA

23. 1 PUBLIC
MEDIA

25. time
connect
place

26. 1 PUBLICPLACE
MEDIAMACRO

27. 1

28. 1

29. 1

30. 1

31. 1

32. 1 PUBLICPLACE
MEDIAMICRO

33. 1

34. 1 PUBLICTIME
MEDIA

36. CONNECTION
1 PUBLICWITH
MEDIARFID

37. 1 PUBLIC
MEDIA

38. TOUCH
1 PUBLICGESTURE
MEDIAINTERACTION

39. 1 PUBLIC
MEDIA

40. TARGET
1 PUBLICVIDEO
MEDIAGAME
ADVISOR

41. 2010:
1 PUBLIC Gaming was becoming relevant to the
MEDIA families that are Target’s core audience

42. 1 PUBLIC Only 14% of Target’s customers were
MEDIA buying in-store

43. 1 PUBLIC
MEDIA

44. 1 PUBLIC
MEDIA

45. 1 PUBLIC
MEDIA

46. 1 PUBLIC
MEDIA

47. Color-coding
1 PUBLIC Integrated touch screens
MEDIA e Video Game Advisor

48. 1 PUBLIC
MEDIA

49. 1 PUBLIC Video Game Advisor is currently in over
MEDIA 1,500 Target stores in North America

50. THE
AUDIENCE
1 PUBLICWANTS
MEDIATO
PLAY

51. COOPER-HEWITT
1 PUBLICNATIONAL
MEDIADESIGN
MUSEUM

52. 1 PUBLIC
MEDIA

53. DIGITAL
1 PUBLICPOP-UP
MEDIASTORES

54. 1 PUBLIC
MEDIA

55. 1 PUBLIC
MEDIA

56. Layered audiences
1 PUBLIC Connect your mobile audience
Findings
MEDIA Attract and interactive modes

57. PAST: make websites that mimic the store
experience
1 PUBLIC
Findings NOW:
MEDIA bring the information-rich and
personal experience of online shopping into
the store

58. Virtual “places” that can sell:
IOOH ADS
1 PUBLIC Pop-up stores
Findings
MEDIA Along-side/outside store applications
Make display windows digital

59. 2 MEDIAMOBILE
SPACEAPPS

60. SIMPLE
1 PUBLICPOWERFUL
Findings
MEDIAENGAGING

61. 2 MOBILERICH
APPSINTERACTION

62. TOUCH
CLICK
GESTURE
2 MOBILEDOUBLE TAP
APPSSWIPE
SCAN
CONTROL
DRAG & DROP

63. 2 MOBILE
APPS

64. 2 MOBILE
APPS

65. 2 MOBILELOCATION
APPS

66. 2 MOBILEFRESH
APPSDIRECT

67. 2 MOBILE
APPS

68. FreshDirect
2 MOBILETHE CAR
APPS

69. FreshDirect
2 MOBILETIME
APPS

70. FreshDirect
2 MOBILETHE
APPSTRANSITIONS

71. FreshDirect
work
work
work
play
eat
IMPORTANCE
2 MOBILEOF
APPSTRANSITIONS

72. FreshDirect
work
work
work
play
eat
IMPORTANCE
2 MOBILEOF
APPSTRANSITIONS
walk
walk
drive
break

73. 2
work
MOBILEOF
consume
work
consume
IMPORTANCE
APPSTRANSITIONS
eat
consume
work
FreshDirect
consume
play

74. FreshDirect
2 MOBILE
APPS

75. FreshDirect
2 MOBILE
APPS

76. FreshDirect
2 MOBILE
APPS

77. FreshDirect
2 MOBILE
APPS

78. FreshDirect
The In-Car
experience
ideally
unites or
blends
2 MOBILE
APPS
the preceding
and following
experiences
in the car

79. FreshDirect
THE
2 MOBILEVISIONARY
APPSCAR

80. THE
2 MOBILEVISIONARY
APPSCAR

81. 2 MOBILE BMW Vision ConnectedDrive
APPS UI Highlights

82. Connected Drive enables passengers to
DRIVER have dedicated experiences,
2 MOBILE
PASSENGER and for information to travel uidly
APPS
EXCHANGE between passenger and driver

83. BEFORE Connects the driving experience
2 MOBILE to life before
AND
APPS and after the journey
AFTER

84. CAR
2 MOBILE Synchronises with cloud-based services
AS
MOBILE and other personal devices en route
APPS
DEVICE

85. 2 INTEGRATED Integrates with non-touch displays (HUD
MOBILE
DISPLAYS and driver display
APPS

86. FreshDirect
2

87. FreshDirect
2 MOBILEMOBILE
APPSFIRST

88. FreshDirect
Google programmers are doing work on
mobile applications rst, because they
2 MOBILEMOBILE and that's what top
are better apps
APPSFIRST want to develop.
programmers
Eric Schmidt, Google CEO

89. FreshDirect
We really need to shift now to start
thinking about building mobile rst.
2 MOBILEMOBILE bigger shift than the PC
is is an even
APPSFIRST
revolution.”
Kevin Lynch, CTO Adobe

90. FreshDirect
We're just now starting to think about
2 MOBILEMOBILEand desktop second for a lot of
mobile rst
APPSFIRST
our products.”
Kate Aronowitz, Design Director Facebook

91. FreshDirect
“By having fewer items to scan for on a small
display,
user can nd what they want more quickly
and can be more con dent
that they have made the right choice.”
2 MOBILEMOBILEput the juicy stuff up there
“If you just
APPSFIRSTbetter”
it works
Ben Shneiderman, Computer Scientist
Founder of the Human-Computer Interaction
Library, University of Maryland

92. FreshDirect
MOBILE
2 MOBILEIS
APPSLIKE
TELEVISION

93. FreshDirect
ITʼS
SIMPLER
2 MOBILEAND
APPSMORE
FOCUSED

94. 3 MEDIANEW
SPACETELEVISION

95. 3 NEWPROGRAMMES
TELEVISION

96. 3 NEWPROGRAMMES
TELEVISIONMOVIES

97. PROGRAMMES
3 NEWMOVIES
TELEVISIONGAMES

98. PROGRAMMES
3 NEWMOVIES
TELEVISIONGAMES
MUSIC

99. PROGRAMMES
MOVIES
3 NEWGAMES
TELEVISIONMUSIC
FINDING

100. PROGRAMMES
MOVIES
3 NEWGAMES
TELEVISIONMUSIC
FINDING
INFORMATION

101. PROGRAMMES
MOVIES
GAMES
3 NEWMUSIC
TELEVISIONFINDING
INFORMATION
APPLICATIONS

102. DEFINING
THE
THREE
3 NEWREGIONS
TELEVISIONOF
SCREEN
SPACE

103. 3 NEW
TELEVISION
surface
space

104. 3 NEW
TELEVISION
content
space

105. 3 NEW
TELEVISION
interaction
space

106. 3 NEW
TELEVISION

107. 3 NEW
TELEVISION

108. 3 NEW
TELEVISION

109. 3 NEW
TELEVISION

110. 3 NEW
TELEVISION

111. CREATING
DIMENSION
3 NEWIN
TELEVISIONTHE
CONTENT
SPACE

112. 3 NEWTHE
TELEVISIONPULL-BACK

113. 3 NEWTHE
TELEVISIONPULL-BACK

114. MAKING
VIDEO
AN
3 NEWOBJECT
TELEVISIONIN A
BIGGER
SPACE

115. 3 NEW
TELEVISION

116. PULLING
BACK
3 NEWREVEALS
TELEVISIONDIRECTIONAL
MENU
SYSTEM

117. 3 NEW
TELEVISION App

118. 3 NEW
TELEVISION
App

119. 3 NEW
TELEVISION App

120. 3 NEW
TELEVISION

121. NEW
DIRECTIONAL
3 NEWNAVIGATION
TELEVISIONAND
GESTURE

122. 3 NEW
TELEVISION

123. PULL-BACK
REVEALS
3 NEWNEW
TELEVISIONLAYERS OF
INTERACTION

124. 3 NEW
TELEVISION

125. MEDIA
CONTENT
3 NEWFINDER
TELEVISION
EARLIER

126. 3 NEW
TELEVISION

127. MEDIA
CONTENT
3 NEWFINDER
TELEVISION
LATER

128. 3 NEW
TELEVISION

129. GIVING Game space
MEANING
3 NEWTO
TELEVISIONGAME
Portal &
SPACES pre-game space

130. BRANDING
INFORMATION
3 NEWPROMOTION
TELEVISIONPRACTICE
PREPARATION

131. INTERFACE
LIVING
3 NEWINSIDE
TELEVISIONTHE
SPACE

132. TRANSITION Game space
3 NEWTO
TELEVISIONGAME
SPACE Portal &
pre-game space

133. 3 NEW
TELEVISION

134. EXPANDING
3 NEWTHE
TELEVISIONSPACE
FORWARD

135. PULL-BACK
REVEALS
ENHANCED
3 NEWCONTENT
TELEVISIONFROM
INTERNET
CONNECTION

136. 3 NEW
TELEVISION

137. ELEMENTS
IN THE
INTERACTION
3 NEWSPACE
TELEVISIONIN
FRONT
OF THE
SCREEN

138. STEREO 3D
AUGMENTED
3 NEWREALITY
TELEVISIONOTHER
TECHNOLOGIES

139. 3 NEW
TELEVISION

140. 3 NEW
TELEVISION

141. 3 NEW
TELEVISION

142. KEIICHI
3 NEWMATSUDA
TELEVISIONVISION

143. BRAND
3 NEWFILTERING
TELEVISIONIN
THE FUTURE?

144. 3 NEW
TELEVISION

145. A
FINAL
THOUGHT

146. A
FINAL
THOUGHT

147. A
FINALTHANKS.
THOUGHT