2. ABOUT
Independent agency, founded in 2002
80 people
3rd ranked interactive agency in Russia according to Russian
Association of Communication Agencies
Co-Founder of the Association for Interactive Agencies
Most famous for branded communities and social media services
Professional management on all levels
Russia's first agency in SoDA
3. WHAT WE DO
★ Grape is a full service digital agency
★ Strategy
★ Creative
★ Production
★ Social media
★ Education
4. WHAT WE DO
OUR VALUES
★ We look for sense in everything we do
★ We use the best world experience
(SoDA)
★ Only people who love digital work at
GRAPE
★ We try to measure everything we do
★ We want to enjoy our work
5. WHAT WE DO
HOW WE WORK
★ We sell the result, not the process
★ We build processes to guarantee result and quality
★ Client service is the #1 goal for us
★ Clients know how the project is evolving and
control next steps
★ Weekly reports for clients
★ We understand that quality is usually a the result of
evolution, and try to plan next steps at the
beginning of the project
6. WHAT WE DO
Strategy and Consulting
Brand strategy. Strategic planning.
Media planning. New media.
Consumer research. Building
loyalty. User experience design.
ROI: analytics and optimization.
Social media communication
strategy.
7. WHAT WE DO
Marketing and creative
Online campaigns. Campaigns in the blogosphere
and social media. Media buying and tracking.
Development of architecture and webdesign.
Contextual advertising. SEO. Mobile Marketing.
Sponsorship. Non-standart Communication.
Content. Building long-term platforms for working
with the loyal audience. Supporting websites.Viral
Marketing. Branded online entertainment (games,
flashmobs). Integration. Passive communication.
Collecting and working with leads.
8. WHAT WE DO
Production
Production of all possible objects of
interactive media.Video
Production. Comprehensive Web-
outsourcing. Development. Creating
and working with databases. CMS:
installation and support. Technical
support. Hosting. Training.
9. STRUCTURE
CEO
GROUP ACCOUNT SOCIAL MEDIA
CREATIVE PRODUCTION
DIRECTOR DEPARTMENT
10. WHY ARE WE
SO STRONG
STRONG CREATIVE PROJECT
MANAGEMENT PROCESS MANAGMENT
SALES EFFORTS
(trends newsletter with over 800 subsribers, business breakfast, educational programmes, digital
marketing conference)
11. AWARDS
2011
Gold: The Bees Awards
Silver Mercury, Idea! Festival
Golden Hammer, PROpeller Digital
Silver: KIAF, ADCR, Silver Mecury, PROpeller Digital
Bronze: KIAF, ADCR, Silver Mercury, Idea! Festival
14. PR
Trends Business
Newsletter Breakfast
Educational
programmes
15. PLANS FOR
THE FUTURE Still be
The Best :)
In 3 years
(by 2013) reaching
20 mln
revenues
(without media)
New
New Segments
Offices (CRM, ePR, etc)
(Kiev+)
