Описание позиционировани ГРЭЙП на рынке российских digital агентств.

1. RUNET vs. GRAPE
2009

2. RUNET vs. GRAPE
1. Runet short bio 1. Grape short bio
2. Runet today 2. Grape today
3. Runet people 3. Grape people
4. Runet forces 4. Grape forces
5. Runet brands 5. Grape brands
6. Where Runet is 6. Where Grape is
heading heading
­ 2 ­

3. 1. Runet short bio
04/1994 .RU is officially registered by InterNIC
06/1994 weblist.ru – first ctalogue of russian internet
is launched
12/1995 First Russian elections to be published online
01/1996 First Russian internet cafe is open
09/1997 Yandex, the biggest Russian search engine is
launched
02/1998 100.000 Russians use ICQ on a regular basis
12/1998 1.5 million Russians use Internet regularly
05/2006 First massively popular Russian social network
Odnoklassniki.ru is launched.
­ 3 ­

4. 2. Runet today
36
Currently number 6.
mln.
users
Will outgrow UK next year and Germany by 2012.
55% penetration 53% male, 47% female 52% upper income 82 minutes a day
18­34, all Russia 11+, all Russia 18+, all Russia 15+, daily users
* FOM data, 2008
comScore data, 2008
­ 4 ­

5. 3. Runet people
YOUNG
EDUCATED
URBAN
WELL­OFF
PROACTIVE
SOCIAL
­ 5 ­

6. 4. Runet forces
thinkers creators placers showers
D i g i t a l A g e n c i e s
Digital Portals
Traditional
Content Media
Creative
providers Agencies Search Engines
agencies
Media
brand Web studios
Traditional tracking
Media services
Development
agencies SEO
studios Social Networks
studios
Blogging services
Social Media Agencies
­ 6 ­

7. 4. Runet forces : the common way
thinkers creators placers showers
D i g i t a l A g e n c i e s
Digital Portals
Traditional
Content Media
Creative
providers Agencies Search Engines
agencies
Media
brand Web studios
Traditional tracking
Media services
Development
agencies SEO
studios Social Networks
studios
Blogging services
Social Media Agencies
­ 7 ­

8. 4. Runet forces : the right way
thinkers creators placers showers
D i g i t a l A g e n c i e s
Digital Portals
Traditional
Content Media
Creative
providers Agencies Search Engines
agencies
Media
brand Web studios
Traditional tracking
Media services
Development
agencies SEO
studios Social Networks
studios
Blogging services
Social Media Agencies
­ 8 ­

9. 5. Runet brands
Over 8 mln USD
* MindShare data, 2008, Top 10 internet media budgets
­ 9 ­

10. 6. Where Runet is heading
1. More social
2. More cluttered
3. More integrated into the global web (facebook vs. vkontakte)
4. More fragmented (niche communities vs. huge social networks)
5. More complicated (more services, formats, ways of using)
6. More mobile
7. More money (real transactions online)
8. More popular
9. More broadband
10. More helpful (in everyday needs)
­ 10 ­

11. 1. Grape short bio
06/2002 Andrey Vinograd and Boris Ryss create Grape
11/2002 Grape starts working with Unilever
04/2003 Grape wins the Golden Site award
06/2006 Grape wins Gold at MIAF
10/2007 Grape is named #3 Russian Interactive Agency
by ACAR
09/2008 Grape reaches 65 people in house and wins
third Gold at MIAF for integrated viral campaign
for ROSNO
05/2009 Grape joins SoDA
­ 11 ­

12. 2. Grape today $4.6 mln revenue in 2008
produce
communicate
work on retainers
create & sell
service
support
Office in Moscow, Russia Over 70 employees in house
­ 12 ­

13. 3. Grape people top­flight managers
Andrey Anischenko
Chief Executive Officer
Andrey has been running various digital­focused businesses for
over 6 years.
He has joined GRAPE in 2008 to lead the agency to the new
heights of business operations stability & sustainable growth.
Oleg Zhdanov
Head of Production
Oleg has over 10 years of experience in digital development.
He has been with GRAPE since 2005, and under his leadership
GRAPE production team has created a number of
award­winning websites and applications.
­ 13 ­

14. 3. Grape people visionary employees
Vladilen Sitnikov Anatoly Shebzuhov Vladimir Garev
Creative Director, partner Art Director Viral Director
­ 14 ­

15. 4. Grape forces
contacters sellers creators doers
C l i e n t S e r v i c e
Sales
Production
department
New Business & Creative Team
brand Media
Social Media department
L o n g t e r m p r o j e c t s d e p a r t m e n t
­ 15 ­

16. 4. Grape forces : processes
contacters sellers creators doers
C l i e n t S e r v i c e
Sales
Production
department
New Business & Creative Team
brand Media
Social Media department
L o n g t e r m p r o j e c t s d e p a r t m e n t
­ 16 ­

17. 5. Grape brands
­ 17 ­

18. 6. Where Grape is heading
1. More long­term projects
2. More long­term and direct relationships with Clients
3. More integrated projects working with other agencies
4. More strategic partnerships with platforms and other forces
5. More media
6. More strategies and consulting
7. More products
8. More global (international projects)
9. Better Client service
10. More money (billing to double in the next 24 months)
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19. RUNET vs. GRAPE
aaa@grape.ru
2009