How to Get out of the Building and do Customer Development in a Weekend for Lean Startup Machine Chicago

1. Lean Startup Machine
Customer Development in a
Weekend
Chicago
Nov 5, 2010
Patrick Vlaskovits
@vlaskovits
vlaskovits.com
Brant Cooper
@brantcooper
marketbynumbers.com

2. Lean Startups
Cycles, not time
How many pivots before the money
runs out?
Learning, not features

3. Philosophy
If you buy into this, you can be lean, too!
Question your assumptions
Get out of the building
“Just Do It” is just a slogan

4. Weekend Practices
(How to Win)
Document Assumptions
“Get out of the Building I”
(iterate/pivot?)
Build MVP
“Get out of the Building II”
(iterate/pivot?)
Document Learning

5. “Getting out of the Building”
Find your target market:
Interview downtown Chicago denizens
Surveys
Facebook Ads
Craigslist
LinkedIn
Phone Calls
Coffee shop (Guerilla CustDev)

6. Customer Development Interviews
Test your assumptions (don’t confirm)
Pitch Problem
Get subjects to talk about pains/needs
Listen and Learn
Prompt w/o bias
Be clever!
Be willing to be wrong

7. Minimum Viable Product

8. Minimum Viable Product
Objective & Currency
Landing pages
Mock ups
Wireframes
Prototypes
Letter of Intent
Specs
“Concierge” or Mechanical Turk

9. Lean Startup Machine
(Guidelines for final presentations )
1. 6 minutes + 3 mins for Q&A
2. Clear statement of business assumptions
(ie. problem, business model, etc.)
3. Show assumptions validated/refuted
based on market feedback
4. MVP that demonstrates learning

10. 20% Discount Code:
FERRISBUELLERPDF
http://CustDev.com
Paperback (AMAZON)
http://bit.ly/EGCDPaperback
Kindle (AMAZON)
http://bit.ly/EGCDKindle
Contact Info:
hello@custdev.com
@vlaskovits
http://vlaskovits.com
@brantcooper
http://marketbynumbers.com