2. Intro

3. First off, Customer Development

4. Customer Development ≠ Bootstrapping

5. Customer Development ≠

6. Customer Development ≠ Dictatorship of the Customer Your customer

7. Customer Development ≠ Deterministic

8. Great. So do you know WHY the !%@# you’re doing Customer Development/Lean Startup?

9. Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010)

10. Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010) Problem (unknown) Solution (unknown) You are solving for two unknowns. Simultaneously.

12. Risk mitigation in the context of an early stage tech startup is WHY you should do Customer Development. If that doesn’t make sense to you, don’t do CustDev or Lean Startups.

13. How to do Customer Development – The Three Meta-Rules: 1) Question and Test Your Assumptions 2) Get Out of the Building 3) Do it again. (Iterate)

14. The Zeroth (and Most Important) Rule of Customer Development 0) There are no rules… 1) Question and Test Your Assumptions 2) Get Out of the Building 3) Do it again. (Iterate)

15. #CustDev Resources @sgblank – steveblank.com @ericries – startuplessonslearned.com @seanellis – startup-marketing.com @davemcclure – 500hats.com @hnshah – blog.kissmetrics.com @brantcooper – marketbynumbers.com @vlaskovits – vlaskovits.com @richcollins – LSC Google Group

16. PDF http://www.CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle An Intro to Customer Development