Growth Hacking - from Medium to Channel

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Patrick Vlaskovits

The Medium is the Message: Why Innovation Impedes Adoption. And how to hack around it.

Marketing

The Medium is The Message:
The One Growth Hack to Rule Them All
PATRICK VLASKOVITS
patrick@fullstackmarketer.com
AQT’s Big Bang at Chateau Bromont

How a New Medium Becomes a Marketing Channel
0) The Hyped Next Big Thing
1) The Wild Wild West
2) The Hockey Stick
3) Tragedy of the Commons
4) Governance & Civilization
5) Decline

MESSAGE:
Tupperware
PayPal
Your product?
Tesla
Zynga
Pebble
MEDIUM:
Home parties
Ebay
Your channel?
Luxury stores
Facebook
Crowdfunding

Welcome to End of an Era
Cheap startups, cheap talent,
and
cheap growth
are all coming to an end.

Implications?
With distribution more expensive;
‘hacking growth’ becomes
more critical than ever.

MESSAGE:
?
?
?
?
?
?
?
MEDIUM:
VR & AR
Bitcoin
AI
3D Printing
Internet of Things & Wearables
Driverless cars
Drones

Additional Slides on Digital Marketing
Advanced Content Creation, SEO & Storytelling:
http://vlskvts.co/2ep4Wfe
Growth Hacking and Full Stack Marketing:
http://vlskvts.co/2enLdeT

MERCI.
patrick@fullstackmarketer.com
FullStackMarketer.com

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