This document discusses how naming unnamed concepts can make content more memorable. It explains that originating unique names for problems draws a bigger audience and positions a company as a thought leader. Naming a problem gives it identity and makes overcoming it seem possible. The document provides examples of concepts and expressions the author has named, and encourages listening for how names spread. It offers tips for coming up with names, such as understanding customer pains and playing with words.

1. THE NAME GAME
How Naming the Unnamed
Makes Your Content Unforgettable
PATRICK VLASKOVITS patrick@fullstackmarketer.com

2. Who is Patrick Vlaskovits?
CEO & Founder at Superpowered Inc.,
2x NYT bestselling author and speaker,
And content marketer.

3. Why Bother to Name the Unnamed?
Originating unique names for problems in your
customers' industry draws you a bigger audience.
And creates hooks and seeds your product in
future customers, and of course, positions your
company as a thought leader.
(Assuming you have great content.)

4. Why does Naming Work?
Naming a ‘felt need’ gives a problem a ‘name and face’.
Names identify problems. Simply by naming the problem, we
now know we can overcome the problem.
Names create the necessary space in our heads to articulate
the problem that we feel in our hearts.

5. Some of the Many Things I’ve Named
PaleoHacks.com (acquired),
Coined “Growth Hacking” with Hiten Shah &
Sean Ellis. Named many concepts in my books.
And “Android’s 10ms Problem”.

15. The Power of Naming the Unnamed
Amplify conversation, traffic, backlinks, and leads.
Your stories will have bigger impact and will be
repeated and retold.
Listen for people repeating back to you the name
you just created. Works for blog posts, talks,
white-papers, URLs, books

16. How Writers Name Things
1) What is the ‘felt need’ or unnamed
phenomena?
2) Opportunity for counter-intuitive hook?
3) Alliteration?
4) Does the reader now feel smarter?
5) Promise?

17. Examples from Books and Common Expressions
1) ‘Brilliant Blunders’
2) ‘The 4 Hour Workweek’
3) ‘The Iron Curtain’
4) ‘Audacity of Hope’
5) Pivot/MVP

18. Last Thoughts
Understand your customers and their pains and then watch,
listen and learn.
Spitball names on whiteboard. (No judgement.)
Play with words. Alliteration. Sentence structure.
Test on colleagues and friends. But don’t tell them. Watch
reaction.

19. Q&A and Contact
Patrick Vlaskovits
@Pv
patrick@FullStackMarketer.com