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Digging into Google Analytics for Mobile Applications Advertising (5)
Posted in November 3, 2009 ¬ 2:39 pmh. Nathania Johnson No Comments » All (summaries) (20)
Android (1)
AOL (3)
Last week, Google Analytics expanded to offer reporting features for mobile applications on
Ask (3)
the iPhone and Android. But how does it work for mobile applications (or parts of mobile Base (1)
apps) that don't render HTML pages? Best Practices (2)
Blogs (2)
Google says mobile app developers can tell Google Analytics what actions taken by users Bookmarking (1)
would trigger the analytics tracking. Google uses those triggers to determine views, session Books/Magazines (1)
Building Maker (1)
lengths, and bounce rates.
business (3)
Case Studies (2)
Developers can also use Event Tracking to track actions such as watching a video, clicking a
Chrome (1)
button or conducting a download. CitySquares (1)
Dictionary.com (1)
The data provided by Google Analytics for mobile apps can be highly useful for developers Fun (3)
as they choose to enhance and update their apps over time. It can also inform future app Gadgets/Hack (2)
development by helping developers meet customer needs and desires. google (18)
Google/SEO (10)
Check out this video on how online real estate brokerage Redfin used Google Analytics to Google: AdSense (2)
Google: AdWords (3)
track their mobile application.
Google: Analytics (2)
Google: Book Search & Library (5)
Google: Custom Search Engine (1)
Google: Feeds (1)
Google: Gmail (1)
Google: Local (1)
Google: Logos (1)
Google: Maps (3)
Google: Mobile (1)
Google: News (1)
Google: Non-US (1)
Google: Public Policy (1)
Google: Toolbar (1)
Google: Translate (2)
Google: Trends (1)
Google: Web Search (5)
Google: Webmaster Central (4)
Google: YouTube (6)
iPhone (1)
Legal: Government Regulation (3)
Legal: Patents (1)
marketing (8)
Microsoft (4)
Microsoft: Bing (5)
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Online search tools and services
(7)
Other Engines (1)

2. Other Engines: Baidu (2)
Google AdWords Launches Ad Sitelinks Pandia top 5 (1)
Posted in November 3, 2009 ¬ 2:15 pmh. Nathania Johnson No Comments »
Personal (3)
Productivity (1)
Google is introducing sitelinks to AdWords. If you're not familiar, sitelinks are links to pages Search Ads: Clickfraud (2)
deeper on a website. We've seen them in organic results for quite awhile. Search Books (1)
Search engine conferences and
workshops (2)
Ad Sitelinks are only being launched to advertisers that meet a high-quality threshold. If your Search engine marketing (2)
account qualifies, go to your Campaign Settings Tab, then to the "Ad extensions" section. Search Ignite (1)
Look for "Show additional links to my site." Search Types: Local (1)
Search Types: Maps (1)
Here's a sample ad provided by the Inside AdWords blog (click to enlarge): Search Types: Mobile (1)
Search Types: News (1)
Search Types: Semantic (1)
Search Types: Vertical (2)
Search Types: Visualization (1)
SEM Industry: Events (3)
SEM Industry: Trade Shows (4)
SEM Tips: In-House (1)
SEO (1)
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seo tips (7)
seo tools (2)
Social Media (9)
Bing Ships New Imagery to Maps Social Media: Communities (3)
Posted in November 3, 2009 ¬ 2:02 pmh. Nathania Johnson No Comments » Stats (6)
Stats: Hitwise (1)
The search engine industry (4)
Bing has released new imagery on maps. The new release features high-resolution imagery - Tin tức Quảng bá website (365)
15-30 centimeter - for the US, Canada and the UK. One of the biggest imagery updates? Voice (2)
Vancouver - home to the 2010 Winter Olympics. w3c (1)
Wave (1)
It looks pretty good... Weekend (6)
Wolfram Alpha (1)
Yahoo (9)
Yahoo: Del.icio.us (1)
Yahoo: Paid Inclusion (1)
Yahoo: Site Explorer (1)
Yahoo: Web Search (2)
Yandex (1)
Links Exchange
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Google Related Links Returns – to Labs
Posted in November 3, 2009 ¬ 1:36 pmh. Nathania Johnson No Comments »
Google is bringing Related Links back, but in limited fashion. You can demo the tool, but if
you want complete access, you need to request an invitation to the Labs version by sending
an email to relatedlinks@google.com.
What Related Links does is find similar links to a URL that you enter. I demo-ed the tool using
my last blog post, about new Google AdWords templates.
Here's what happened.

3. I wouldn't say the list of related links is the best. You could do a search in Google for
"site:http://blog.searchenginewatch.com display ad builder" and come up with better results.
But I guess that's why it's in Labs. It will be interesting to see if it improves.
Tin tức Quảng bá website
Google AdWords Unveils Holiday-Themed Templates for Display
Ad Builder
Posted in November 3, 2009 ¬ 12:31 pmh. Nathania Johnson No Comments »
The holiday season is upon us and Google AdWords wants to help you get your display ads
ready. They've just released new holiday-themed templates for Display Ad Builder. Here are
some examples:
Google launched Display Ad Builder a year ago and have been adding templates ever since.
Still not convinced that display ads are a viable marketing option? There's plenty of data to
show that display advertising gives search a lift.
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Bing Mobile App Available for BlackBerry Storm
Posted in November 3, 2009 ¬ 11:15 amh. Nathania Johnson No Comments »
On the heels of releasing a more optimized mobile browser search experience, Bing is now
releasing its mobile app for Verizon BlackBerry Storm users.
Updates include:

4. q Map Your Way quick access to maps, driving directions and traffic information, plus
an improved auto-locate feature.
q Quick Answers save favorite searches on a customizable mobile homepage.
q Act Locally quickly find information on local businesses.
q Type Less, Search More voice search feature.
Tin tức Quảng bá website
Google Gets Patent For Search Results Based on Query, Click
Behavior
Posted in November 3, 2009 ¬ 1:45 amh. Frank Watson No Comments »
Bill Slawski reports on a new Google patent that manipulates search results based on query
patterns and click results. As Bill explains Google can track when people search for a few
related terms and then click on a specific page and develop aggregated information when this
action is repeated and give a higher ranking for sites that the group clicks on most often.
Seems like a form of behavioral targeting to me and also gives insight in to how Google is
working to take the users' preferences to provide better results. Downside would be that now
know people can manipulate this one fairly easily. One wonders if they plan to apply this to
Adwords as an addition to their Quality Score or even other advertising mediums.
What it does show is that Google is aggregating search actions and want to use the
information, if they are not already. The patent is just making sure the method is theirs.
Tin tức Quảng bá website
Google Tells FCC Only Restricting Adult Chat, Free Conference
Call Lines
Posted in November 3, 2009 ¬ 1:09 amh. Frank Watson No Comments »
In response to claims by ATT that Google Voice were blocking calls, unlike other regulated
services that must allow the calls that local carriers chrage high prices for, Google "engineers
have developed a tailored solution for restricting calls to specific numbers engaged in what
some have called high-cost "traffic pumping" schemes, like adult chat and "free" conference
call lines," their Public Policy blog stated.
Bi-partisans from both the Republican and Democratic parties have also called for a probe
into the restricted calls.
Google has found that as much as 26% of their expenses for Voice come from a 100 of these
"traffic pumping schemes" and called upon the FCC to fix these loop holes that allow
companies to make money at the expense of the carriers.
"While we've developed a fix to address this problem, the bottom line is that we still believe
the Commission needs to repair our nation's broken carrier compensation system. The
current system simply does not serve consumers well and these types of schemes point up
the pressing need for reform," Google Telecom and Media Counsel Richard Whitt said.
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5. Jeremy Shoemaker (aka Shoemoney) Interview
Posted in November 2, 2009 ¬ 11:37 pmh. Aaron Wall No Comments »
Interview of Jeremy Shoemaker covering affiliate marketing, search engine marketing, and
business growth.
Tin tức Quảng bá website
Looking ahead to SES, Chicago.
Posted in November 2, 2009 ¬ 3:08 pmh. Mike Grehan No Comments »
I've been working on a lot of stuff for SES shows next year. And in between, adding a little
this-and-that to SES, Chicago. These shows are planned months and months ahead, so a lot
of stuff was already in place. But there are a few new sessions I was keen to squeeze in.
In fact, I had an idea to ask a lot of the session moderators if they would like to contribute to a
new channel I set up over at ClickZ called "Conference Call." Basically it's an opportunity for
them to give a little more insight to their sessions. And of course, it helps attendees to mark
up specific sessions before they get there.
I kicked the thing off myself with a column about some real-time and social search elements
I've introduced. This really is taking a look at the future of search and talks a lot about the
move toward real time ranking and a shift from searching to "suggested discovery."
There's a link to a very interesting news report from the BBC on YouTube which I highly
recommend you take a peek at. It really does help to explain some of the very cool things that
are happening in social search right now.
Keep an eye open for some guest blog posts and guest columns at ClickZ running up to the
show.
www.searchenginestrategies.com/chicago
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