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Searching for reliable business information: free
versus fee
VOGIN-IP-lezing, 9 March 2017
Amsterdam Public Library
Karen Blakeman
RBA Information Services
Karen.Blakeman@rba.co.uk
http://www.rba.co.uk/
twitter.com/karenblakeman
Free versus fee
Price is no guarantee of quality
Official data and information versus the rest
Official data and information – changing definitions
(statistics), changing legislation (company information)
Third party services repackaging free information -
how do they make their money?
Is Google really free?
13/03/2017 www.rba.co.uk 3Google = $$$$$
2016 Google Tracker: Everything Google is working on for the new year | Ars Technica
http://arstechnica.com/gadgets/2016/01/2016-google-tracker-everything-google-is-
working-on-for-the-new-year/
13/03/2017 www.rba.co.uk 4
FAQ: All about the Google RankBrain algorithm http://searchengineland.com/faq-
all-about-the-new-google-rankbrain-algorithm-234440
Google (and Bing) personalises results
Quickest way to “de-personalise” results is to use private
browsing
Chrome - New Incognito window Ctrl+Shift+N
FireFox Ctrl+Shift+P
Internet Explorer Ctrl+Shift+P
Opera Ctrl+Shift+N
Will not remove country personalisation, does not hide who you
are or your IP address
Not search engine specific, built into the browser
Location of Incognito and private browsing on mobile devices
varies
13/03/2017 5www.rba.co.uk
NEVER trust Google’s facts, quick answers
or knowledge graph
13/03/2017 www.rba.co.uk 6
13/03/2017 www.rba.co.uk 7
No source given
No source given
[ NOTE: Wikipedia has updated its article and now shows the correct height]
13/03/2017 www.rba.co.uk 8
Google automatically looks for variations on your search
terms and drops terms from your search
To force an exact match and inclusion of a term or
phrase in a search prefix it with ‘intext:’
memorial garden intext:penryn
heritage trail
Use Verbatim (Woord voor woord) to search for all of
your terms without any variations or omissions (but not
reliable – may have to combine intext: and Verbatim)
Google Verbatim
13/03/2017 9www.rba.co.uk
Verbatim – Woord voor woord
filetype: - works in most search engines
PDF for research documents, government reports,
industry papers
ppt or pptx for presentations, tracking down an expert
on a topic
xls or xlsx for spreadsheets containing data
electric cars forecast europe filetype:pdf
electric cars forecasts europe
filetype:ppt OR filetype:pptx
13/03/2017 www.rba.co.uk 11
site: command to search within a type of site or individual site
site:hsbc.com “global oil supply” fustier
Date - Tools (or Search Tools), Any time (Elke periode) and
select an option (Note: Custom range (Aangepaste periode) not
available for mobile users)
Date – Tools, Elke periode
Get it right!
Do NOT capitalise the first letter of commands –all lower case
Do NOT insert a space after the colon of a command. If you do
Google will treat the command as a searchable word.
Plus (+) sign before a word to force an exact match was
discontinued in October 2011
Tilde (~) for synonyms – discontinued June 2013
The asterisk * is a placeholder for terms in a phrase e.g. “solar *
panels”. It is NOT a truncation symbol.
Google has NEVER supported full nested Boolean search. But
you can use OR for alternative terms and the minus sign before
a term to exclude documents containing that term
13/03/2017 www.rba.co.uk 14
Look beyond Google
Searching for a paper by
HSBC: Global oil supply.
Will mature field declines
drive the next supply
crunch? Kim Fustier,
Gordon Gray, Christoffer
Gundersen, Thomas
Hilboldt
Alternative search tools to try
Bing http://www.bing.com/
Advanced Operator Reference [Slightly out of date]
https://msdn.microsoft.com/en-
us/library/ff795620.aspx
Yandex http://www.yandex.com/
DuckDuckGo http://www.duckduckgo.com/
eTools http://www.etools.ch/
Carrot2 Clustering Engine
http://search.carrotsearch.com/carrot2-
webapp/search
13/03/2017 www.rba.co.uk 16
Foam tree
Free versus fee business information
resources
Company information
Free
Search one company at a
time usually by name only
Display/report options limited,
service defined chart options
No peer group/sector analysis
Foreign company information
usually in the local language
Fee
Search for groups of
companies multi-criteria search
Usually a range of reporting
and charting options e.g BvD
Peer group/sector analysis
sometimes available
Translation services may be
available
13/03/2017 www.rba.co.uk 19
Company information free versus fee
Free – information and data provided usually as filed,
e.g. official registers
Priced – accounts may be harmonised (e.g. length of
reporting year, databases covering several countries
may standardise heading, currency conversion)
Advantage – can search across multiple countries
Disadvantage - may need to see original documents
(does the service provide this?)
Free services – elements of their service may not always
be available
Statistics, industry and market data
Free
Government statistics and reports
Anonymous aggregated data
Industry overviews
Executive summaries of priced
market research
Press releases, news stories,
local news
Trade bodies, professional
associations, trade press
Fee
Detailed information on trends
and market shares
Forecasts
Named companies
Brand names and market share
Detailed rankings
13/03/2017 www.rba.co.uk 22
Free open, official data
Raw data, can be large files
Format and structure variable
Usability “as is” often poor
Usually needs cleaning
Tools needed to analyse and present the information
Companies House daily bulk data files
http://download.companieshouse.gov.uk/en_accountsdata.html
Bulk data - large daily files available as zipped files
No support provided – you’re on your own!
13/03/2017 www.rba.co.uk 24
Companies House free data
13/03/2017 www.rba.co.uk 25
Each file within the zipped file is a separate document. Note the uninformative
file names!
What we should but don’t always do
Statistics, and especially, official data - coverage and scope
change over time so check the notes and definitions
Take care when comparing data from different countries
http://www.google.com/publicdata/
Google Public Data Explorer - minimum wage Europe
www.rba.co.uk 2713/03/2017
What we should but don’t always do
Statistics, and especially, official data - coverage and scope
change over time so check the notes and definitions
Take care when comparing data form different countries
Viewpoint from other countries (use country versions of
tools, translate search terms)
Click on links in results, Facebook/Twitter links and read the
full article – content may be different from the headline,
misleading or a parody/spoof
Searching for reliable business information: free versus fee

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Searching for reliable business information: free versus fee

  • 1. Searching for reliable business information: free versus fee VOGIN-IP-lezing, 9 March 2017 Amsterdam Public Library Karen Blakeman RBA Information Services Karen.Blakeman@rba.co.uk http://www.rba.co.uk/ twitter.com/karenblakeman
  • 2. Free versus fee Price is no guarantee of quality Official data and information versus the rest Official data and information – changing definitions (statistics), changing legislation (company information) Third party services repackaging free information - how do they make their money? Is Google really free?
  • 3. 13/03/2017 www.rba.co.uk 3Google = $$$$$ 2016 Google Tracker: Everything Google is working on for the new year | Ars Technica http://arstechnica.com/gadgets/2016/01/2016-google-tracker-everything-google-is- working-on-for-the-new-year/
  • 4. 13/03/2017 www.rba.co.uk 4 FAQ: All about the Google RankBrain algorithm http://searchengineland.com/faq- all-about-the-new-google-rankbrain-algorithm-234440
  • 5. Google (and Bing) personalises results Quickest way to “de-personalise” results is to use private browsing Chrome - New Incognito window Ctrl+Shift+N FireFox Ctrl+Shift+P Internet Explorer Ctrl+Shift+P Opera Ctrl+Shift+N Will not remove country personalisation, does not hide who you are or your IP address Not search engine specific, built into the browser Location of Incognito and private browsing on mobile devices varies 13/03/2017 5www.rba.co.uk
  • 6. NEVER trust Google’s facts, quick answers or knowledge graph 13/03/2017 www.rba.co.uk 6
  • 7. 13/03/2017 www.rba.co.uk 7 No source given No source given [ NOTE: Wikipedia has updated its article and now shows the correct height]
  • 8. 13/03/2017 www.rba.co.uk 8 Google automatically looks for variations on your search terms and drops terms from your search To force an exact match and inclusion of a term or phrase in a search prefix it with ‘intext:’ memorial garden intext:penryn heritage trail Use Verbatim (Woord voor woord) to search for all of your terms without any variations or omissions (but not reliable – may have to combine intext: and Verbatim)
  • 10. Verbatim – Woord voor woord
  • 11. filetype: - works in most search engines PDF for research documents, government reports, industry papers ppt or pptx for presentations, tracking down an expert on a topic xls or xlsx for spreadsheets containing data electric cars forecast europe filetype:pdf electric cars forecasts europe filetype:ppt OR filetype:pptx 13/03/2017 www.rba.co.uk 11
  • 12. site: command to search within a type of site or individual site site:hsbc.com “global oil supply” fustier Date - Tools (or Search Tools), Any time (Elke periode) and select an option (Note: Custom range (Aangepaste periode) not available for mobile users)
  • 13. Date – Tools, Elke periode
  • 14. Get it right! Do NOT capitalise the first letter of commands –all lower case Do NOT insert a space after the colon of a command. If you do Google will treat the command as a searchable word. Plus (+) sign before a word to force an exact match was discontinued in October 2011 Tilde (~) for synonyms – discontinued June 2013 The asterisk * is a placeholder for terms in a phrase e.g. “solar * panels”. It is NOT a truncation symbol. Google has NEVER supported full nested Boolean search. But you can use OR for alternative terms and the minus sign before a term to exclude documents containing that term 13/03/2017 www.rba.co.uk 14
  • 15. Look beyond Google Searching for a paper by HSBC: Global oil supply. Will mature field declines drive the next supply crunch? Kim Fustier, Gordon Gray, Christoffer Gundersen, Thomas Hilboldt
  • 16. Alternative search tools to try Bing http://www.bing.com/ Advanced Operator Reference [Slightly out of date] https://msdn.microsoft.com/en- us/library/ff795620.aspx Yandex http://www.yandex.com/ DuckDuckGo http://www.duckduckgo.com/ eTools http://www.etools.ch/ Carrot2 Clustering Engine http://search.carrotsearch.com/carrot2- webapp/search 13/03/2017 www.rba.co.uk 16
  • 18. Free versus fee business information resources
  • 19. Company information Free Search one company at a time usually by name only Display/report options limited, service defined chart options No peer group/sector analysis Foreign company information usually in the local language Fee Search for groups of companies multi-criteria search Usually a range of reporting and charting options e.g BvD Peer group/sector analysis sometimes available Translation services may be available 13/03/2017 www.rba.co.uk 19
  • 20. Company information free versus fee Free – information and data provided usually as filed, e.g. official registers Priced – accounts may be harmonised (e.g. length of reporting year, databases covering several countries may standardise heading, currency conversion) Advantage – can search across multiple countries Disadvantage - may need to see original documents (does the service provide this?)
  • 21. Free services – elements of their service may not always be available
  • 22. Statistics, industry and market data Free Government statistics and reports Anonymous aggregated data Industry overviews Executive summaries of priced market research Press releases, news stories, local news Trade bodies, professional associations, trade press Fee Detailed information on trends and market shares Forecasts Named companies Brand names and market share Detailed rankings 13/03/2017 www.rba.co.uk 22
  • 23. Free open, official data Raw data, can be large files Format and structure variable Usability “as is” often poor Usually needs cleaning Tools needed to analyse and present the information
  • 24. Companies House daily bulk data files http://download.companieshouse.gov.uk/en_accountsdata.html Bulk data - large daily files available as zipped files No support provided – you’re on your own! 13/03/2017 www.rba.co.uk 24
  • 25. Companies House free data 13/03/2017 www.rba.co.uk 25 Each file within the zipped file is a separate document. Note the uninformative file names!
  • 26. What we should but don’t always do Statistics, and especially, official data - coverage and scope change over time so check the notes and definitions Take care when comparing data from different countries
  • 27. http://www.google.com/publicdata/ Google Public Data Explorer - minimum wage Europe www.rba.co.uk 2713/03/2017
  • 28. What we should but don’t always do Statistics, and especially, official data - coverage and scope change over time so check the notes and definitions Take care when comparing data form different countries Viewpoint from other countries (use country versions of tools, translate search terms) Click on links in results, Facebook/Twitter links and read the full article – content may be different from the headline, misleading or a parody/spoof