This document discusses a historical facts social media strategy across multiple European countries. It outlines objectives to communicate with the largest number of potential users on Facebook, targeting over 105 million users across Germany, Austria, Belgium, France, the Netherlands and Luxembourg. It also discusses using Twitter to communicate with journalists in these countries, targeting 19 million users. Additionally, it mentions using YouTube to offer strong visual content to as many users as possible in Germany and France.

4. THE HISTORICAL
FACTS

5. THE HISTORICAL
FACTS

6. THE HISTORICAL
FACTS

9. THE HISTORICAL
FACTS

10. THE HISTORICAL
FACTS

11. THE HISTORICAL
FACTS

12. THE HISTORICAL
FACTS

13. THE HISTORICAL
FACTS

21. •Strategy and key topics definition
•Monthly meetings
•Monthly reportings
•Content creation
•Message adaptation
•Weekly follow-up
• Daily content mgmt
• Daily community mgmt
• Daily monitoring
ANALYSISAND
IMPROVEMENT

23. OFFICIAL CHARACTERS

24. ANONYMOUS CHARACTERS

25. Main Facebook page
Facebook pages
historical characters
Grognard

33. THE HISTORICAL
FACTS
Country Facebook active users Twitter
Germany 25.33 million 2.4 million
Austria 2.93 million 0.085 million
Belgium 5 million 1.1 million
France 28 million 2.3 million
Netherlands 8 million 3.3 million
Luxembourg 0.22 million Unknown
United Kingdom 36 million 10 million
Total 105 million 19 million

34. Used languages: FR – EN – NL – DE
Potential target group: 105 million users in the selected countries
Objective: communicate to largest number of people possible
Used languages: EN + languages used by partners
Potential target group: 19 million
Objective: communicate to journalists
Used languages: FR – EN – NL - DE
Potential target group: 19 million
Objective: Offer strong visual content to largest
number of people possible

40. YouTube media plan
Germany France